📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: S&P Global
🔹 Location: Virtual, MEX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving targeted demand generation initiatives to support the sales pipeline
- Executing multi-channel campaigns and tracking performance metrics
- Collaborating with various teams to maximize campaign impact
- Proven experience in demand generation or related marketing roles within B2B SaaS companies
- Strong understanding of ABM methodologies and hands-on experience in executing omnichannel strategies
ASSUMPTION: This role requires a proactive and data-driven marketer with a strong background in demand generation and ABM strategies to drive growth and support sales efforts.
📋 Key Responsibilities
✅ Develop and execute ABM strategies that focus on high-value target accounts across key verticals
✅ Craft personalized campaigns that address account-specific needs and highlight S&P Global’s proven success stories
✅ Collaborate with sales regions to plan marketing programs and tactics that accelerate deal velocity
✅ Plan and execute multi-channel campaigns across email, social media, paid advertising, and direct outreach, ensuring consistent messaging and a clear buyer experience
✅ Implement and monitor lead nurturing programs to engage and convert prospects into customers
✅ Assist in implementing scalable global campaign strategies and localize corporate campaigns for regional execution
✅ Track and report campaign performance using metrics like engagement, lead generation, speed-to-lead, and pipeline impact
✅ Use data-driven insights to refine campaigns and maximize ROI
✅ Contribute to a collaborative environment by working closely with sales, product, and GTM teams
ASSUMPION: The ideal candidate will have experience working with cross-functional teams and be comfortable managing multiple tasks in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in demand generation or related marketing roles for B2B SaaS companies
Required Skills:
- Proven ability to execute multi-channel campaigns targeting enterprise-sized companies
- Strong analytical skills with experience tracking and optimizing campaign performance based on key metrics
- Familiarity with B2B marketing principles, including ABM methodologies
- Excellent organizational skills with the ability to meet deadlines
Preferred Skills:
- Knowledge of the automotive industry
- Hands-on experience creating and executing omnichannel strategies that drive measurable results
- Strong understanding of SEO, web traffic metrics, and social media marketing
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Growth Marketing Manager with 3-5 years of experience in B2B SaaS companies)
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body
- Flexible Downtime: Generous time off helps keep you energized for your time on
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference
Working Hours: 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. S&P Global provides market data, expertise, and technology solutions for confident decision-making, with a focus on global energy solutions, sustainable finance solutions, and helping customers navigate sustainability and energy transition across supply chains.
Company Size: 10,001+ employees. As a large organization, S&P Global offers extensive resources, diverse opportunities, and a robust infrastructure to support its employees' growth and success.
Founded: 1860. With a rich history and extensive experience, S&P Global has established itself as a trusted and reliable source of information and insights.
Company Description:
- S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making
- The company offers a wide range of services, including credit ratings, competitive benchmarking, data-driven analytics, and sustainability benchmarking, analytics, and evaluations
- Its divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and the renowned S&P 500 index
- S&P Global is committed to helping its customers perform investment analysis, navigate sustainability and energy transition, and achieve their sustainability goals
Company Specialties:
- Analytics
- Credit ratings
- Finance
- Energy & commodities information
- Intelligence
- Commodities
- Benchmarks
- Portfolio and enterprise risk solutions
- ESG and Sustainable Finance
Company Website: www.spglobal.com
ASSUMPTION: S&P Global's extensive experience and wide range of services make it an attractive employer for professionals seeking to grow their careers in the financial services industry.
📊 Role Analysis
Career Level: 2-5 years of experience. This role is suitable for mid-career marketing professionals looking to advance their skills and take on more responsibility.
Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the organizational structure.
Work Arrangement: On-site, with flexibility for the right candidate. While the role is based in Mexico, S&P Global offers remote work arrangements for some positions, depending on the nature of the role and the candidate's qualifications.
Growth Opportunities:
- S&P Global's large size and diverse range of services offer numerous opportunities for career growth and development
- The company encourages internal mobility and provides resources for employees to expand their skills and take on new challenges
- With a strong focus on innovation and continuous improvement, S&P Global fosters an environment that supports professional growth and advancement
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they grow within the organization.
🌍 Location & Work Environment
Office Type: Virtual. As a global company, S&P Global offers remote work arrangements for some positions, allowing employees to work from the comfort of their own homes or local co-working spaces.
Office Location(s): Virtual, MEX. While the role is based in Mexico, S&P Global has offices and employees worldwide, providing opportunities for collaboration and connection with colleagues across the globe.
Geographic Context:
- Mexico City, Mexico. The role is based in Mexico City, offering a vibrant and dynamic urban environment with a rich cultural heritage and numerous attractions
- Time Zone: Central Standard Time (CST, UTC -6). The time zone may impact communication and collaboration with colleagues in other regions
- Cost of Living: The cost of living in Mexico City is generally lower than in major cities in the United States and Europe, offering a more affordable lifestyle for employees
Work Schedule: Full-time, with flexibility for the right candidate. While the role requires a full-time commitment, S&P Global offers flexible work arrangements, such as part-time or job-sharing options, depending on the candidate's needs and the nature of the role.
ASSUMPTION: The ideal candidate will be comfortable working in a virtual environment and have a reliable internet connection and suitable workspace for remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department or a hiring manager
- Behavioral and situational interviews with the hiring manager and/or other team members
- Final interviews with senior leadership or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to think critically about marketing challenges and opportunities
- Data analysis and interpretation skills, with a focus on campaign performance metrics
- Collaboration and communication skills, with an emphasis on working effectively with cross-functional teams
- Understanding of ABM methodologies and experience executing multi-channel campaigns
- Adaptability and flexibility in a fast-paced, dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with ABM strategies, multi-channel campaigns, and data-driven decision-making
- Demonstrate your understanding of the automotive industry and S&P Global's business
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research S&P Global's company culture and values to ensure a strong fit with your personal work style and career goals
ATS Keywords: Growth Marketing, Demand Generation, ABM Strategy, Multi-Channel Campaigns, Lead Nurturing, Campaign Measurement, Collaboration, Analytical Skills, B2B Marketing, SEO, Social Media Marketing, Organizational Skills, Communication Skills, Sales Collaboration, Performance Optimization, Customer Engagement
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they grow within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and other relevant tools for executing multi-channel campaigns and tracking performance metrics.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency in all aspects of the business
- Discovery: Encouraging curiosity, innovation, and continuous learning to drive progress and improve outcomes
- Partnership: Fostering a collaborative and inclusive work environment that values the contributions of all team members
Work Style:
- Data-driven: Making informed decisions based on data analysis and insights to optimize performance and drive growth
- Collaborative: Working closely with cross-functional teams to align strategies and maximize campaign impact
- Adaptable: Embracing change and responding quickly to new challenges and opportunities in the dynamic marketing landscape
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with S&P Global's values and company goals?
- Can you provide an example of a time when you had to adapt your marketing approach to respond to a significant change in the market or customer behavior?
- How do you approach collaboration with cross-functional teams, and can you share a specific example of a successful collaboration that drove meaningful results?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong fit with S&P Global's company values and work style, with a clear understanding of the company's mission and goals.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
- Managing multiple tasks and priorities, often with tight deadlines and competing demands
- Collaborating effectively with cross-functional teams, including sales, product, and marketing, to align strategies and maximize campaign impact
- Staying up-to-date with the latest marketing trends, tools, and best practices in a rapidly evolving field
- Navigating a large, global organization with diverse teams and stakeholders, each with their own priorities and objectives
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they grow within the organization.
📈 Similar Roles Comparison
- Growth Marketing Manager vs. Demand Generation Manager: Both roles focus on driving growth and generating leads, but the Growth Marketing Manager role may have a broader scope, including brand awareness and customer retention, while the Demand Generation Manager role may be more focused on lead generation and nurturing
- Industry-specific context: The automotive industry is a unique and dynamic market, with its own set of challenges and opportunities. A candidate with experience in this industry may have a competitive advantage in understanding the specific needs and behaviors of automotive customers
- Career path comparison: A Growth Marketing Manager role may offer more opportunities for career growth and advancement within the organization, as it often serves as a stepping stone to more senior marketing roles, such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: The ideal candidate will have a strong understanding of the unique aspects of the Growth Marketing Manager role and the specific industry context in which they will be working.
📝 Sample Projects
- Developing and executing an ABM strategy for a key vertical in the automotive industry, targeting high-value accounts and driving measurable results
- Creating and implementing a multi-channel campaign to generate leads and nurture prospects, with a focus on email marketing, social media advertising, and direct outreach
- Analyzing campaign performance data and optimizing strategies to improve engagement, lead generation, and speed-to-lead metrics
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results and optimize performance in a dynamic marketing environment.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging ABM campaign you've worked on, and how you overcame any obstacles to achieve success?
- How do you approach collaborating with sales teams to ensure that marketing efforts align with their priorities and support their pipeline goals?
- Can you provide an example of a time when you had to pivot your marketing strategy due to a significant change in the market or customer behavior, and how did you measure the impact of that change?
- How do you stay up-to-date with the latest marketing trends and tools, and how do you incorporate that knowledge into your campaigns?
- Can you describe the most successful multi-channel campaign you've executed, and what key factors contributed to its success?
ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their expertise and fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on ABM strategies, multi-channel campaigns, and data-driven decision-making
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research S&P Global's company culture and values to ensure a strong fit with your personal work style and career goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
