Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Elevate Labs

🔹 Location: Remote (North or South America)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving user growth through performance marketing
• Optimizing ad spend efficiency with rigorous experimentation
• Collaborating cross-functionally with Product, Product Marketing, Content, and Design
• Developing and managing creative testing programs

ASSUMPTION: This role requires a balance of data-driven decision making and creative problem-solving. The ideal candidate will be comfortable navigating ambiguity and have a strong attention to detail.

📋 Key Responsibilities

✅ Own and optimize performance marketing channels for one of Elevate Labs' apps

✅ Shape the channel and creative testing roadmap for a new product

✅ Conduct daily/weekly performance deep dives and lead campaign optimization recommendations

✅ Develop creative briefs and deploy multiple creatives tests per week

✅ Drive process improvements across creative operations, data analysis, and channel management

✅ Participate in cross-functional collaboration to optimize the new user journey

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of growth or performance marketing experience

Required Skills:

• Proven track record of managing performance marketing campaigns on at least two Paid Social channels
• Experience in developing, project managing, testing, and evaluating high-velocity creative testing on paid social
• Strong analytical skills with a deep understanding of performance marketing direct-response KPIs
• Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
• Strong attention to detail and project management skills

Preferred Skills:

• Background in running performance marketing campaigns for a subscription app
• Experience leveraging AI tools for creative production
• Passion for education, mental fitness, and making learning delightful

ASSUMPTION: While a degree is preferred, Elevate Labs values relevant experience and skills over formal education. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and location)

Benefits:

• Competitive salary and equity across all geographies
• Medical, dental, and vision insurance for you and your family
• Distributed team flexibility, with a home-office stipend and co-working reimbursement
• Annual learning, wellness, and travel stipends
• Generous PTO, flexible sick leave, and paid parental leave
• Annual company meetup in a fun location

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and Elevate Labs' compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in brain training and meditation apps

Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and impact

Founded: 2014, with a history of successful apps and a strong focus on user experience

Company Description:

• Elevate Labs is on a mission to improve people's minds
• They have helped millions of people learn and improve cognitive skills through their apps, Elevate and Balance
• Elevate Labs is a fully distributed company with a strong focus on employee experience and company culture

Company Specialties:

• Brain training
• Educational games
• Meditation and mindfulness

Company Website: elevatelabs.com

ASSUMPTION: Elevate Labs' focus on user experience and employee well-being makes it an attractive place to work for candidates who value these aspects.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact

Reporting Structure: This role reports directly to the Director of Growth

Work Arrangement: Fully remote, with flexibility to work from anywhere in North or South America

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop new skills in a fast-paced environment
• Chance to make a significant impact on the company's bottom line

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to drive significant business impact, making it an attractive position for ambitious and driven candidates.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• This role can be performed from anywhere in North or South America
• Elevate Labs is headquartered in the United States but has a global user base
• The company offers a home-office stipend and co-working reimbursement to support remote work

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The fully remote nature of this role allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates with family or personal commitments.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Data analysis challenge or case study to evaluate problem-solving skills
• Final interview with the Director of Growth to discuss the role and company fit

Key Assessment Areas:

• Data analysis and problem-solving skills
• Cultural fit and alignment with company values
• Creative testing and campaign optimization strategies

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for data analysis challenges or case studies by brushing up on your Excel and data analysis skills

ATS Keywords: Performance marketing, user acquisition, creative testing, campaign optimization, data analysis, business intelligence tools, direct-response KPIs

ASSUMPTION: Elevate Labs uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Business intelligence tools: Looker, Amplitude, Tableau
• Paid social advertising platforms: Facebook Ads, Instagram Ads, Google Ads, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• User-focused
• Data-driven
• Continuous learning
• Collaboration

Work Style:

• Autonomous and self-driven
• Results-oriented
• Adaptable and comfortable with ambiguity
• Strong attention to detail

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working autonomously and managing multiple priorities?
• Do you have a strong attention to detail and a passion for continuous learning?

ASSUMPTION: Elevate Labs values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and balancing multiple projects
• Working in a fast-paced, dynamic environment with a high degree of autonomy
• Navigating ambiguity and adapting to changing priorities
• Meeting aggressive user growth targets and optimizing ad spend efficiency

ASSUMPTION: These challenges are inherent to the role and require a proactive, resourceful, and adaptable candidate to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses heavily on performance marketing and direct-response KPIs
• This role requires a strong analytical skillset and a deep understanding of data-driven decision making
• Career progression in this role may lead to leadership positions within the Growth Marketing team or other areas of the business

ASSUMPTION: This role is unique in its focus on performance marketing and user acquisition for a subscription-based app, offering a high degree of autonomy and impact.

📝 Sample Projects

• Developing and executing a creative testing roadmap to optimize user acquisition for a new product
• Analyzing campaign performance data to identify trends and optimize ad spend efficiency
• Collaborating with cross-functional teams to optimize the new user journey and improve conversion rates

ASSUMPTION: These projects are representative of the types of initiatives the Growth Marketing Manager may work on, but the specific projects will vary depending on the company's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Elevate Labs support the professional development and growth of its employees?
• What is the company's approach to work-life balance and supporting remote employees?
• How does Elevate Labs measure the success of this role, and what are the key performance indicators (KPIs) for this position?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for data analysis challenges or case studies by brushing up on your Excel and data analysis skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.