📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: FanDuel
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a promotional roadmap and playbook for sports, casino, and cross-sell promotions
- Analyzing past performance to create new promotional proposals across customer value segments
- Innovating promotional mechanics and strategies at the all-customer and targeted level
- Managing a multi-million-dollar promotional budget and reporting on ROI
- Collaborating with cross-functional teams, including Commercial, Trading, Analytics, Brand, and Customer Service
ASSUMPTION: This role requires a strong understanding of promotional impacts on financial performance and customer behavior, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Partner with the broader marketing team to develop and manage a roadmap and playbook for sports, casino, and cross-sell promotions
✅ Analyze past performance to develop new proposals for promotions across all customer value segments
✅ Lead innovation on promotional mechanics and strategies at the all-customer and targeted level
✅ Manage forecasting and management of a multi-million-dollar promotional budget
✅ Report on ROI for both all-customer and targeted offers, working closely with the analytics team to understand promotional impact on customer value
✅ Responsible for all aspects of end-to-end promotional development and execution
✅ Liaise with the Customer Support and Trading team around CRM-specific and wider marketing campaigns
✅ Lead customer marketing innovation by driving improvements in UX associated with promotions
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent industry experience preferred
Experience: 5+ years of experience in marketing promotions and/or loyalty/retention in the B2C space, or in a similar role (Budgeting, Finance, Business Analysis, etc.)
Required Skills:
- Strong understanding of promotional impacts on financial performance and customer behavior
- Analytical with a consulting mindset, comfortable making decisions using qualitative and quantitative data
- Proven effective at project management with strong organizational skills
- Excellent written and verbal communication skills with strong attention to detail
- Strong understanding of promotional, customer, and CRM dynamics
- Highly proficient in Excel
- Experience with Tableau or a similar data platform
- Understand querying and logic (SQL and/or KNIME knowledge a plus)
Preferred Skills:
- Interest in sports and gaming
- Knowledge of sports and/or experience working within a heavily regulated industry
ASSUMPTION: Candidates with experience in a similar role within the gaming or sports betting industry may have an advantage.
💰 Compensation & Benefits
Salary Range: $97,000 - $121,000 CAD per year
Benefits:
- Extended medical, vision, and dental coverage
- Life insurance
- Disability insurance
- Retirement program with employer contributions
- Paid sick time in accordance with applicable Canadian law
Working Hours: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in Canada. Actual compensation may vary based on relevant experience, location, business needs, and market demand.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 1,001-5,000 employees
Founded: 2009
Company Description:
- FanDuel Group is an innovative sports-tech entertainment company that offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino, and TVG.
- The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
- FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Company Specialties:
- Sports betting
- Gaming
- Daily fantasy sports
- Advance-deposit wagering
- TV/media
Company Website: https://www.fanduel.careers/
ASSUMPTION: FanDuel Group is a well-established company in the sports betting and gaming industry, with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Growth Marketing and may have supervisory responsibilities for junior team members.
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on high-impact projects and gain exposure to various teams
- Possibility to develop skills in promotional strategy, budget management, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced industry.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, as well as its numerous sports teams and events.
- Toronto has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Promotional strategy and innovation
- Budget management and forecasting
- Cross-functional collaboration and communication
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant experience in promotional marketing, budget management, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills.
ATS Keywords: Marketing promotions, customer retention, budget management, analytical skills, project management, communication skills, CRM dynamics, Excel proficiency, data analysis, SQL knowledge, sports interest, gaming knowledge
ASSUMPTION: FanDuel Group uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Excel
- Tableau
- SQL or KNIME
- Project management tools (e.g., Asana, Trello, Jira)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer-centric
- One team
- Innovation
- Excellence
Work Style:
- Collaborative
- Data-driven
- Agile
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and using data to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: FanDuel Group values employees who are passionate about sports, gaming, and customer experience, and who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a large promotional budget and ensuring optimal ROI
- Balancing the need for innovation with the constraints of a heavily regulated industry
- Working effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced and evolving business environment
ASSUMPTION: These challenges require strong analytical, communication, and project management skills, as well as the ability to work effectively in a collaborative environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Growth Marketing Manager in other industries, but with a focus on the unique dynamics of the sports betting and gaming industry.
- Compared to other marketing roles, this position requires a strong understanding of promotional impacts on financial performance and customer behavior, as well as experience in budget management and cross-functional collaboration.
- Career progression in this role may lead to senior marketing or leadership positions within the company or related fields.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the sports betting and gaming industry requires specific skills and knowledge.
📝 Sample Projects
- Developing and executing a promotional campaign to drive customer acquisition and retention for a new sports betting product
- Analyzing customer data to identify segments with high potential for targeted promotions and personalized offers
- Collaborating with the trading team to create promotional mechanics that align with market dynamics and customer preferences
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Growth Marketing Manager role at FanDuel Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FanDuel Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in the sports betting and gaming industry, and how does this role address them?
- How does FanDuel Group foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, including specific examples of promotional marketing, budget management, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills.
- Research FanDuel Group and the sports betting and gaming industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager after your interview to express your continued interest in the position and to ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
