Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Highland Electric Fleets

🔹 Location: Beverly, Massachusetts

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: February 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel growth campaigns across multiple channels to drive qualified leads and maximize ROI
• Optimizing Highland's website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing
• Collaborating with cross-functional teams to align campaign targeting with key territories and prospect lists to fill the pipeline
• Analyzing campaign, website, and funnel performance using various analytics platforms to continually improve lead quality
• Building and managing audience segmentation strategies for email, advertising, and nurture flows using HubSpot

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on performance and growth. The ideal candidate will have experience working with various analytics and advertising platforms, as well as a passion for continuous improvement.

📋 Key Responsibilities

✅ Design, execute, and optimize full-funnel growth campaigns across Google Ads, LinkedIn, Meta, and TikTok to drive qualified leads and maximize ROI

✅ Develop paid acquisition strategies tailored to priority personas, such as school district officials, fleet managers, and municipal procurement officers

✅ Monitor and analyze campaign, website, and funnel performance using GA4, HubSpot, Looker, and ad platform dashboards

✅ Optimize Highland’s website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing

✅ Build and manage audience segmentation strategies for email, advertising, and nurture flows using HubSpot

✅ Support account-based marketing (ABM) campaigns in coordination with Sales — targeting high-value districts or municipalities with personalized ads and assets

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong analytical background.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance

Required Skills:

• Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
• Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
• Experience developing full-funnel strategies across acquisition, nurture, and retention
• Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
• Strong analytical and communication skills, with the ability to distill complexity into clear recommendations
• A bias for testing, learning, and continuous improvement

Preferred Skills:

• Experience in B2B or public sector marketing
• Familiarity with the transportation industry or electric vehicle sector

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving growth through data-driven strategies are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $115,000 - $130,000 per year

Benefits:

• Competitive base salary and performance-based bonus program
• Health, Vision, and Dental coverage for employees & their dependents
• Life insurance, public transportation assistance
• Generous Paid Time Off
• 401(k) program and company match

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Highland Electric Fleets operates in the transportation and clean energy sectors, focusing on electrifying school bus fleets and other heavy-duty vehicles.

Company Size: Highland Electric Fleets has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Highland Electric Fleets was founded in 2019, making it a relatively young and innovative company in the electric vehicle and clean transportation space.

Company Description:

• Highland Electric Fleets is the leading provider of Electrification-as-a-Service (EaaS) for school districts, governments, and fleet operators in North America.
• The company offers a unique suite of products, making it simple and affordable for public entities to upgrade their fleets to electric.
• Highland Electric Fleets aims to make electric school buses and other clean heavy-duty vehicles attainable for every district across the US and Canada through its turnkey solution.

Company Specialties:

• Clean Transportation
• Renewable Energy
• Vehicle to Grid Technology
• School Buses
• Electric Vehicles
• Student Transportation
• Emissions Reduction
• Air Quality
• Pollution Reduction
• New Technology Deployment
• Electric School Buses
• V2G Technology
• EVs
• Electric Vehicle Charging
• EV Charging

Company Website: http://highlandfleets.com

ASSUMPTION: Highland Electric Fleets is a mission-driven company focused on creating healthier communities through cleaner transportation. This role offers an opportunity to make a significant impact in the clean energy and transportation sectors.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the VP of Marketing or a similar executive.

Reporting Structure: The Growth Marketing Manager will likely oversee junior marketing team members, such as a Social Media Coordinator or Marketing Coordinator.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Beverly, Massachusetts. However, Highland Electric Fleets may consider flexible work arrangements for the right candidate.

Growth Opportunities:

• As Highland Electric Fleets continues to grow, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or advance to a more senior role within the marketing department.
• This role offers the chance to work closely with cross-functional teams, providing exposure to various aspects of the business and potential career growth paths.
• Highland Electric Fleets places a strong emphasis on employee development and offers opportunities for professional growth and learning.

ASSUMPTION: The ideal candidate for this role will be eager to take on new challenges and grow with the company as it continues to expand its presence in the electric vehicle and clean transportation sectors.

🌍 Location & Work Environment

Office Type: Highland Electric Fleets' headquarters is located in a modern office park in Beverly, Massachusetts, providing a professional and collaborative work environment.

Office Location(s): 200 Cummings Center, suite 273D, Beverly, Massachusetts 01915, US

Geographic Context:

• Beverly, Massachusetts, is a suburban community located north of Boston, offering a mix of urban and rural living with easy access to the city.
• The area is known for its strong sense of community, high-quality schools, and abundant recreational opportunities.
• Beverly is conveniently located near major highways and public transportation, making it an easily accessible commute for many residents.

Work Schedule: The typical work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM EST, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The ideal candidate for this role will be comfortable working in an office environment and enjoy the benefits of living and working in the Greater Boston area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department or a member of the marketing team
• In-depth interview with the VP of Marketing or a similar executive, focusing on the candidate's marketing background, experience, and strategic thinking
• Final interview with the CEO or another senior leader, assessing the candidate's cultural fit and long-term potential within the company

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Website optimization and user experience
• Collaboration and communication skills
• Cultural fit and alignment with Highland Electric Fleets' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven strategies and growth initiatives
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a team
• Research Highland Electric Fleets' mission, values, and industry to demonstrate your enthusiasm for the role and the company's vision

ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, SEO, CRM, Analytics, A/B Testing, Paid Media, Content Strategy, Social Media, Lead Generation, Campaign Optimization, Data Analysis, Audience Segmentation, Account-Based Marketing, Conversion Rate Optimization

ASSUMPTION: Highland Electric Fleets uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• HubSpot (CRM, Marketing Automation, Email Marketing)
• Looker (Business Intelligence)
• SEMrush (SEO Tool)
• Ad platforms (Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads)
• Optimizely or similar A/B testing tools
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience working with various analytics, marketing automation, and advertising platforms, as well as a strong understanding of A/B testing and optimization strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Highland Electric Fleets encourages creativity, continuous learning, and a willingness to challenge the status quo
• Sustainability: The company is committed to promoting clean transportation and reducing emissions through its products and services
• Collaboration: Highland Electric Fleets fosters a team-oriented environment, with a strong emphasis on cross-functional collaboration and communication
• Integrity: The company values honesty, transparency, and ethical decision-making in all aspects of its business

Work Style:

• Highland Electric Fleets values a dynamic, fast-paced work environment, with a strong emphasis on data-driven decision-making and continuous improvement
• The company encourages a healthy work-life balance, with flexible work arrangements available for the right candidate
• Highland Electric Fleets places a strong emphasis on employee development and offers opportunities for professional growth and learning

Self-Assessment Questions:

• Do you share Highland Electric Fleets' commitment to sustainability and clean transportation?
• Are you comfortable working in a fast-paced, dynamic environment, with a strong emphasis on data-driven decision-making?
• Do you thrive in a collaborative, team-oriented work environment, with a strong emphasis on cross-functional communication and collaboration?

ASSUMPTION: The ideal candidate for this role will be passionate about Highland Electric Fleets' mission and values, with a strong commitment to sustainability and clean transportation. They will also be comfortable working in a fast-paced, dynamic environment and enjoy the benefits of a collaborative, team-oriented work culture.

⚠️ Potential Challenges

• The Growth Marketing Manager role may require occasional travel to attend industry events, conferences, or client meetings
• This role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong time management and organizational skills
• Highland Electric Fleets is a growing company, and the Growth Marketing Manager may need to adapt to changes in the company's structure, priorities, or strategies
• The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changes as needed

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to adapt to changes as needed. They will also be able to manage their time effectively and prioritize their workload to meet tight deadlines.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Growth Marketing Manager position at Highland Electric Fleets places a strong emphasis on data-driven decision-making and continuous improvement
• This role offers the opportunity to work closely with cross-functional teams, providing exposure to various aspects of the business and potential career growth paths
• Highland Electric Fleets is a mission-driven company focused on creating healthier communities through cleaner transportation, offering a unique value proposition for candidates interested in making a significant impact in the clean energy and transportation sectors

ASSUMPTION: The ideal candidate for this role will be drawn to Highland Electric Fleets' mission and values, with a strong commitment to sustainability and clean transportation. They will also be comfortable working in a fast-paced, dynamic environment and enjoy the benefits of a collaborative, team-oriented work culture.

📝 Sample Projects

• Developing and executing a full-funnel growth campaign to drive qualified leads and maximize ROI for a specific target persona (e.g., school district officials, fleet managers, municipal procurement officers)
• Optimizing Highland's website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing, resulting in a 20% increase in conversion rates
• Building and managing audience segmentation strategies for email, advertising, and nurture flows using HubSpot, leading to a 15% increase in email open rates and a 10% increase in click-through rates

ASSUMPTION: The ideal candidate for this role will have experience working on similar projects and be able to demonstrate their ability to drive growth and improve performance through data-driven strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the electric vehicle and clean transportation sectors?
• How does Highland Electric Fleets support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Highland Electric Fleets measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the company?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, with a strong desire to learn about the company's long-term vision, growth opportunities, and priorities. They will also be interested in understanding the company's approach to measuring marketing success and fostering collaboration and knowledge-sharing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven strategies and growth initiatives
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a team
• Research Highland Electric Fleets' mission, values, and industry to demonstrate your enthusiasm for the role and the company's vision
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.