📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Prolific
🔹 Location: New York, USA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline growth and brand engagement with AI model creators and developers using an ABM approach.
- Collaborating with cross-functional teams to plan and execute coordinated campaigns.
- Operating in a fast-paced, ambiguous environment where experimentation and iteration are key.
- Working with a team that includes a demand generation events manager and a lifecycle marketer.
ASSUMPTION: This role requires a strategic and execution-focused individual who can thrive in a dynamic environment and work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline.
✅ Design and optimize campaigns across customer touchpoints, tailoring messaging and content to key use cases, personas, and buying stages.
✅ Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts.
✅ Coordinate with the events manager to embed field marketing and hosted experiences into your demand playbook.
✅ Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel.
✅ Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics.
✅ Communicate progress clearly and frequently with internal stakeholders, including weekly updates on campaign performance, test results, and actionable learnings.
✅ Track performance, report on KPIs, and iterate campaigns based on data and feedback.
ASSUMPTION: The role involves a mix of strategic planning, campaign execution, and performance analysis, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.
Experience: Proven experience (2-5 years) in B2B demand generation and ABM, ideally in the AI, SaaS, or developer tools space.
Required Skills:
- Proven experience in B2B demand generation and ABM.
- Excellent collaboration and communication skills.
- Comfortable setting up experiment frameworks, executing on them, and regularly sharing experiment results, learnings, and campaign performance.
- A strong grasp of growth levers across paid media, intent data, outbound orchestration, and on-site conversion optimization.
- Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts.
- A data-driven mindset, comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI.
- Excellent collaboration skills, able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences.
- Comfort operating in fast-paced, ambiguous environments where experimentation and iteration are key.
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Familiarity with AI or machine learning concepts.
- Knowledge of the AI or developer tools industry.
ASSUMPTION: The ideal candidate will have a proven track record in B2B demand generation and ABM, with a strong focus on data-driven decision-making and collaboration.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing role in New York City).
Benefits:
- Competitive salary and benefits package.
- Remote work options and flexible hours.
- Access to Prolific's unique human data platform and opportunities for groundbreaking research.
- Impactful, mission-driven culture.
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in New York City, with additional benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and data collection.
Company Size: Small to Medium (51-200 employees), which offers a dynamic and agile work environment with ample opportunities for growth and impact.
Founded: 2014, with a strong focus on building the biggest pool of quality human data in the world for AI developers, researchers, and organizations.
Company Description:
- Prolific is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.
- Over 35,000 AI developers, researchers, and organizations use Prolific to gather data from real, engaged participants—with a new study launched every 2 minutes.
- Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 & 2024 and the Deloitte Technology Fast 50 in 2023.
Company Specialties:
- Crowdsourcing
- Participant recruitment
- Online research
- AI and machine learning
- Data collection and labeling
- AI model development
Company Website: Prolific
ASSUMPTION: Prolific is a rapidly growing company with a strong focus on innovation and impact in the AI and data collection space.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience).
Reporting Structure: This role reports directly to the Head of Growth Marketing and works closely with the demand generation events manager and lifecycle marketer.
Work Arrangement: Hybrid (a mix of on-site and remote work).
Growth Opportunities:
- Potential to take on more responsibility and advance within the growth marketing team as the company continues to grow.
- Opportunities to collaborate with and learn from various teams, including sales, product marketing, and content.
- Chance to work on cutting-edge AI and data collection projects, driving innovation in the field.
ASSUMPTION: This role offers strong growth potential and the opportunity to make a significant impact on Prolific's continued success in the AI and data collection space.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work).
Office Location(s): New York City, USA.
Geographic Context:
- New York City is a major hub for AI and technology, offering ample opportunities for networking and collaboration.
- The city's vibrant culture and diverse population provide a rich source of human data for Prolific's platform.
- New York City's competitive job market may attract a larger pool of candidates with relevant experience.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also fostering collaboration and team-building in the office.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with the hiring manager.
- On-site or virtual interview with the team.
- Final interview with the Head of Growth Marketing.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and planning.
- Campaign execution and optimization skills.
- Data-driven decision-making and analysis.
- Collaboration and communication skills.
- Adaptability and comfort in a fast-paced, ambiguous environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Prolific's mission and the AI and data collection space.
- Showcase your ability to drive pipeline growth and brand engagement through strategic ABM campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: B2B Demand Generation, Account-Based Marketing, Collaboration, Communication Skills, Experiment Frameworks, Growth Levers, Multi-Channel Campaigns, Data-Driven Mindset, Performance Metrics, Sales Collaboration, Customer-Centric Experiences, Fast-Paced Environments, Campaign Analytics, Nurture Journeys, Pipeline Growth, Brand Engagement.
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution skills, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot).
- CRM software (e.g., Salesforce, HubSpot CRM).
- Data analysis and visualization tools (e.g., Google Analytics, Tableau).
- Project management tools (e.g., Asana, Trello).
- Collaboration and communication tools (e.g., Slack, Microsoft Teams).
ASSUMPTION: The ideal candidate will have experience with relevant marketing automation, CRM, and data analysis tools, as well as strong project management and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Prolific values continuous learning and improvement, driving innovation in the AI and data collection space.
- Impact: Prolific strives to make a meaningful difference in the AI and data collection industry, with a focus on ethical data collection and responsible AI development.
- Collaboration: Prolific fosters a culture of collaboration and teamwork, both internally and with external partners.
Work Style:
- Agile and adaptable, comfortable operating in a fast-paced, dynamic environment.
- Data-driven and analytical, with a strong focus on performance metrics and continuous improvement.
- Collaborative and communicative, with excellent stakeholder management skills.
Self-Assessment Questions:
- How do you approach setting up experiment frameworks, and how do you ensure that your campaigns are data-driven and continuously optimized?
- Can you provide an example of a successful ABM campaign you've executed, and how you measured its impact on pipeline growth and brand engagement?
- How do you collaborate with cross-functional teams, and how do you ensure that your campaigns are aligned with broader marketing and sales strategies?
ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for innovation, a focus on impact, and excellent collaboration skills.
⚠️ Potential Challenges
- The role may require working with complex data sets and tools, which may present a learning curve for candidates without relevant experience.
- The fast-paced, dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The competitive job market in New York City may make it more difficult to attract and retain top talent.
- The role may require occasional travel to attend industry events or meet with clients, which may be challenging for candidates who prefer a fully remote work arrangement.
ASSUMPTION: The ideal candidate will be comfortable with the potential challenges of the role and eager to take on new learning opportunities.
📈 Similar Roles Comparison
- This role is unique in its focus on AI and data collection, with a strong emphasis on strategic ABM campaigns and data-driven decision-making.
- Compared to other demand generation roles, this position offers a more targeted and high-impact approach to driving pipeline growth and brand engagement.
- Career paths for this role may include advancement within the growth marketing team, as well as opportunities to transition into other marketing or AI-focused roles within the organization.
ASSUMPTION: This role offers a unique blend of strategic planning, campaign execution, and data analysis, with a strong focus on the AI and data collection space.
📝 Sample Projects
- Developing and executing an ABM campaign targeting leading AI labs, with measurable impact on pipeline growth and brand engagement.
- Optimizing a multi-channel campaign to improve conversion rates and accelerate hand raisers through the funnel.
- Collaborating with the lifecycle marketer to build an effective nurture journey for a specific target segment, driving increased engagement and pipeline contribution.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving pipeline growth and brand engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing team, and how this role fits into the broader marketing strategy?
- How does Prolific approach ethical data collection and responsible AI development, and how does this role contribute to those efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this onboarding period?
- How does Prolific support the professional development and growth of its employees, and what opportunities are available for growth within the growth marketing team?
- What are the most significant challenges facing the growth marketing team, and how can this role help address them?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company's priorities, ensuring a strong fit and alignment with their personal goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
- If selected for the final interview, be prepared to discuss your approach to strategic ABM campaigns, data-driven decision-making, and collaboration with cross-functional teams.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
