Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Franki

🔹 Location: San Francisco, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies to drive growth for Franki's hospitality business solutions
• Collaborating with cross-functional teams to create high-converting content and campaigns
• Optimizing marketing funnels to improve lead generation and conversion rates
• Analyzing campaign performance and making data-driven optimizations

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in B2B marketing, with a focus on lead generation and funnel optimization.

📋 Key Responsibilities

✅ Leading B2B marketing efforts to drive growth and pipeline for Franki's hospitality business solutions

✅ Developing and executing campaigns across various channels, including Google, Meta, email, and more

✅ Optimizing marketing funnels to improve lead generation and conversion rates

✅ Collaborating with cross-functional teams to create high-converting content and messaging

✅ Analyzing campaign performance and making data-driven optimizations

✅ Partnering with sales, product, and brand teams to ensure marketing supports business priorities and delivers measurable impact

ASSUMPTION: This role requires a hands-on approach, with the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment

Required Skills:

• Proven track record in lead generation and funnel optimization
• Excellent writing and editing skills
• Deep analytical capabilities and comfort with data-driven decision making
• Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms
• Strategic thinker with a self-starter attitude, thriving in fast-paced, entrepreneurial environments

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on lead generation and funnel optimization. Excellent writing and analytical skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $100,000.00 - $140,000.00 per year

Benefits:

• Remote work
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: $40 towards home office expenses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a growth marketing manager role with 3+ years of experience in a similar environment. Benefits are comprehensive and competitive for a startup of Franki's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered solutions for the hospitality industry

Company Size: 2-10 employees (Small startup with a close-knit team and a high degree of ownership)

Founded: 2024 (Relatively new startup with a short history)

Company Description:

• Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore
• The platform is built on video recommendations from a passionate community of creators and dining enthusiasts
• For hospitality businesses, Franki redefines local marketing, helping operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce

Company Specialties:

• AI and Machine Learning
• Hospitality Industry Solutions
• Marketing Technology
• Social Commerce

Company Website: franki.ai

ASSUMPTION: Franki is a small, fast-growing startup focused on AI-powered solutions for the hospitality industry. The company values innovation, creativity, and strategic thinking in its employees.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including sales, product, and brand

Work Arrangement: Remote (United States) with occasional team gatherings

Growth Opportunities:

• As Franki grows, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company
• The ideal candidate will have the chance to shape the company's B2B marketing strategy and make a significant impact on its growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape Franki's B2B marketing strategy and make a substantial impact on the company's growth.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): San Francisco, California (Remote work only)

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city is known for its diverse culture, food, and entertainment options
• Remote work allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement provides flexibility and a better work-life balance, while the San Francisco location offers access to a vibrant tech hub and diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the CEO
• In-depth interview with the CEO and a team member
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Excellent communication and writing skills
• Cultural fit and alignment with Franki's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, with a focus on lead generation and funnel optimization
• Be prepared to discuss your approach to campaign strategy, execution, and optimization
• Demonstrate your understanding of Franki's mission and how your skills and experience align with the role

ATS Keywords: B2B Marketing, Lead Generation, Funnel Optimization, Campaign Strategy, Campaign Execution, Analytical Skills, Writing Skills, Salesforce, Google Ads, Meta Business Manager, Marketing Automation, Strategic Thinking, Self-Starter, Fast-Paced Environment

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit. Applicants should highlight their B2B marketing experience and demonstrate their understanding of Franki's mission and values.

🛠️ Tools & Technologies

• Salesforce
• Google Ads
• Meta Business Manager
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Franki values employees who think outside the box and drive creative solutions
• Collaboration: Franki fosters a collaborative work environment where team members support each other's growth and success
• Ownership: Franki encourages employees to take ownership of their roles and make a significant impact on the company's growth

Work Style:

• Self-starter: The ideal candidate is proactive, motivated, and able to work independently
• Strategic: Franki values employees who can think critically and make data-driven decisions
• Adaptable: Franki's fast-paced environment requires employees to be flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in fast-paced, entrepreneurial environments?
• Are you comfortable taking ownership of projects and driving results?
• Do you have a strong point of view and the ability to articulate it effectively?

ASSUMPTION: Franki values employees who are self-starters, strategic thinkers, and adaptable to change. The ideal candidate will be comfortable taking ownership of projects and driving results in a fast-paced, entrepreneurial environment.

⚠️ Potential Challenges

• Working remotely may present communication and collaboration challenges, requiring strong self-motivation and time management skills
• The fast-paced nature of the role may require long hours and quick decision-making
• The ideal candidate will need to be comfortable working with a small, close-knit team and taking on multiple responsibilities
• The role may require occasional travel for team gatherings and company events

ASSUMPTION: The remote work arrangement, fast-paced environment, and small team size may present unique challenges for the right candidate. Strong self-motivation, time management, and adaptability will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on B2B marketing and lead generation for the hospitality industry
• Franki's small team size and fast-paced environment offer a unique opportunity for the right candidate to make a significant impact on the company's growth
• Career progression in this role may involve taking on more responsibility and advancing to a leadership position within the marketing department

ASSUMPTION: This role is unique in its focus on B2B marketing for the hospitality industry, offering a small team size and fast-paced environment. The ideal candidate will have the opportunity to make a significant impact on Franki's growth and advance their career within the company.

📝 Sample Projects

• Developing and executing a targeted Google Ads campaign to drive qualified leads for Franki's hospitality business solutions
• Creating a series of high-converting landing pages and email campaigns to support a product launch
• Analyzing campaign performance data to optimize funnels and improve conversion rates

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results in a fast-paced, entrepreneurial environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Franki's B2B marketing efforts, and how does this role address them?
• How does Franki support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Franki measure the success of its B2B marketing campaigns, and what KPIs will I be responsible for tracking?
• What opportunities are there for growth and advancement within Franki's marketing department?

ASSUMPTION: The ideal candidate will ask thoughtful, strategic questions that demonstrate their understanding of Franki's mission and values, as well as their eagerness to make a significant impact on the company's growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience, with a focus on lead generation and funnel optimization
• Prepare a case study or project presentation demonstrating your approach to campaign strategy, execution, and optimization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.