📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Glue
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-08-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and scaling the full-funnel marketing engine to drive user acquisition, engagement, and retention
- Developing and executing comprehensive growth strategies across various channels
- Building, maintaining, and optimizing the marketing tech stack
- Partnering closely with Product and Design to align go-to-market plans with feature launches
- Establishing repeatable processes for demand generation, nurture sequences, and performance analysis
ASSUMPTION: This role requires a strong background in growth marketing and a data-driven mindset to succeed in a fast-paced startup environment.
📋 Key Responsibilities
✅ Own and scale the full-funnel marketing engine to drive user acquisition, engagement, and retention
✅ Develop and execute comprehensive growth strategies across paid ads, content marketing, SEO, social media, email, and lifecycle campaigns
✅ Build, maintain, and optimize the marketing tech stack to ensure clean data, accurate reporting, and rapid experimentation
✅ Partner closely with Product and Design to align go-to-market plans with feature launches, release notes, and user communications
✅ Design and run high-velocity growth experiments, track metrics, and iterate quickly to maximize ROI
✅ Establish repeatable processes for demand generation, nurture sequences, and performance analysis as the company scales
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and channels simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or equivalent practical experience
Experience: 4+ years of hands-on growth or performance marketing experience in an early-stage, tech-focused startup
Required Skills:
- Proven track record optimizing a marketing stack to improve attribution, lead quality, and funnel velocity
- Strong analytical skills: comfort querying data, building dashboards, and interpreting KPIs
- Excellent communication skills to translate complex ideas into clear messaging
- Proven ability to run rapid marketing experiments and iterate based on results
Preferred Skills:
- Familiarity with RevOps or lifecycle marketing
- Experience with specific marketing tools (e.g., HubSpot, Clearbit, Segment)
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving growth in a startup environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 per year
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Growth Marketing Manager role in San Francisco, CA, with 4-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 2-10 employees
Founded: 2021
Company Description:
- Glue is a well-funded startup working on the next generation of work communication tools
- The company aims to create a tool that gets out of the way and lets teams exchange information and make decisions in a more natural way
Company Specialties:
- AI-driven communication tools
- Workplace productivity
Company Website: glue.ai
ASSUMPTION: Glue is a young, fast-growing startup with a focus on innovation in the communication tools space.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the CEO and works closely with Product and Design teams
Work Arrangement: On-site in San Francisco, CA
Growth Opportunities:
- As the company grows, there will be opportunities to take on more responsibilities and potentially lead a team
- This role offers the chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential as the company continues to expand and refine its product offerings.
🌍 Location & Work Environment
Office Type: On-site in a collaborative workspace
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
Work Schedule: Full-time, with flexible hours and a flexible vacation policy
ASSUMPTION: The on-site work environment at Glue is likely to be dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
- On-site interview with the CEO and other team members to discuss the role, company, and fit
Key Assessment Areas:
- Data-driven decision-making and analytical skills
- Strategic thinking and growth mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with growth marketing, digital channels, and data analysis in your resume and cover letter
- Be prepared to discuss specific examples of successful growth campaigns and experiments you've led in the past
- Demonstrate your understanding of Glue's mission and how your skills and experience align with the company's goals
ATS Keywords: Growth Marketing, Performance Marketing, Digital Marketing, SEO, Content Strategy, Email Automation, Data Analysis, A/B Testing, CRM, Lead Enrichment, Attribution Tools, Collaboration, Project Management, Communication, Experimentation, Metrics Tracking
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on finding the right cultural fit and strategic thinker to drive growth at Glue.
🛠️ Tools & Technologies
- Marketing tech stack (e.g., attribution tools, CRM, lead-enrichment, and automation platforms)
- SEO tools
- Content management systems
- Email marketing platforms
ASSUMPTION: The specific tools and technologies used in this role will depend on Glue's existing marketing tech stack and may evolve as the company grows.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision-making
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in fast-paced, startup environments?
- Are you comfortable working collaboratively across multiple teams and disciplines?
- Do you have a strong data-driven mindset and a proven track record of using data to inform decision-making?
ASSUMPTION: Glue is looking for candidates who are comfortable working in a fast-paced, collaborative environment and who have a strong data-driven mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment with a high degree of autonomy and responsibility
- Managing multiple projects and channels simultaneously, with a focus on driving growth and maximizing ROI
- Adapting to a rapidly evolving product and market, with a need to pivot strategies and tactics as needed
- Balancing the need for data-driven decision-making with the need for quick, agile execution
ASSUMPTION: This role presents significant challenges and opportunities for growth, with a strong emphasis on data-driven decision-making, collaboration, and innovation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on growth and experimentation, with a data-driven approach to decision-making
- In the tech industry, this role is similar to a Growth Hacker or Growth Product Manager role, with a focus on driving user acquisition, engagement, and retention
- In a broader context, this role is similar to a Marketing Manager or Director of Marketing role, with a focus on driving growth and maximizing ROI
ASSUMPTION: This role is unique in its focus on growth and experimentation, with a strong emphasis on data-driven decision-making and collaboration.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy to drive user acquisition, engagement, and retention
- Optimizing the marketing tech stack to improve attribution, lead quality, and funnel velocity
- Designing and running high-velocity growth experiments to maximize ROI
- Establishing repeatable processes for demand generation, nurture sequences, and performance analysis
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or specific to any particular company or industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to experimentation and iteration in the growth process?
- How does the company measure success in this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the growth opportunities associated with this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with growth marketing, digital channels, and data analysis
- Prepare for your interview by researching Glue's mission, values, and products, and be ready to discuss specific examples of successful growth campaigns and experiments you've led in the past
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
