📌 Core Information
🔹 Job Title: Growth Marketing Manager, Gemini iOS App
🔹 Company: Google
🔹 Location: Mountain View, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for the Gemini iOS app
- Driving user acquisition, activation, and retention through owned and operated channels
- Collaborating cross-functionally with teams to maximize campaign effectiveness and uncover user insights
- Prioritizing, testing, and launching experiments and campaigns across the user lifecycle
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on iOS apps, and experience working cross-functionally with various teams.
📋 Key Responsibilities
✅ Develop and execute the iOS growth strategy for the Gemini app, focusing on owned and operated channels to drive user acquisition, activation, and retention.
✅ Own the roadmap for evergreen and Go-to-Market (GTM) growth initiatives across owned and operated channels such as emails, notifications, websites, and cross Google promotions.
✅ Partner with Paid Media, SEO/ASO teams, and Analytics to maximize the effectiveness of demand campaigns.
✅ Partner with Product, UX, Engineering, and Analytics to uncover user insights, design, and build a pipeline of growth experiments.
✅ Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding, and activation to feature adoption, churn prevention, and resurrection.
ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on user engagement and lifecycle management.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in growth marketing, with 4 years specifically in driving growth for consumer apps on iOS.
Required Skills:
- Proven experience in growth marketing and driving app growth on iOS
- Strong analytical skills and experience with analytics platforms (e.g., Google Analytics, Firebase)
- Excellent cross-functional collaboration skills
- Knowledge of the app marketing space, including App Store Optimization
Preferred Skills:
- Experience in in-app marketing and user engagement strategies
- Knowledge of the consumer app market and trends
- Familiarity with Google's products and services
ASSUMPTION: Candidates with a strong background in growth marketing and a passion for driving user engagement through data-driven strategies are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $141,000 - $207,000 per year (base salary only, does not include bonus, equity, or benefits)
Benefits:
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 5:00 PM, with flexibility as needed)
ASSUMPTION: The provided salary range is determined by role, level, and location, with individual pay determined by work location and additional factors such as job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 10,001+ employees (privately held)
Founded: 2018 (as a separate organization within Google)
Company Description:
- Google Cloud Security offers comprehensive cybersecurity solutions to address tough security challenges
- Leverages Google's frontline intelligence and expertise, a modern security operations platform, and a secure-by-design cloud foundation
- Supercharged by AI to keep more people and organizations safe online than anyone else in the world
Company Specialties:
- Cybersecurity solutions
- Intelligence and expertise
- Modern security operations platform
- Secure-by-design cloud foundation
- AI-driven security
Company Website: Google Cloud Security
ASSUMPTION: Google Cloud Security is a division of Google focused on providing comprehensive cybersecurity solutions to organizations, leveraging Google's expertise and technology to keep users safe online.
📊 Role Analysis
Career Level: Mid- to Senior-level marketing role
Reporting Structure: This role reports directly to the Gemini Product Marketing team and collaborates cross-functionally with various teams, including Product, UX, Engineering, and Analytics.
Work Arrangement: On-site, full-time position with standard working hours and flexibility as needed
Growth Opportunities:
- Potential to expand the role's scope and influence as the Gemini app grows
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Possibility to advance within Google's marketing organization or explore other roles within the company
ASSUMPTION: This role offers opportunities for growth and development within Google's marketing organization, with the potential to make a significant impact on the Gemini app's user base and overall success.
🌍 Location & Work Environment
Office Type: Google's Mountain View headquarters offers a modern, collaborative work environment with on-site amenities, including cafes, fitness centers, and recreational areas.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering easy access to tech industry events, networking opportunities, and a diverse talent pool
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Mountain View offers a mix of urban and suburban living, with numerous parks, museums, and cultural attractions nearby
Work Schedule: Standard full-time working hours with flexibility for meetings and collaboration with global teams
ASSUMPTION: Working at Google's Mountain View headquarters offers a dynamic, collaborative work environment with access to numerous on-site amenities and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Technical interview with a marketing specialist
- On-site interview with the hiring team, including behavioral and case study questions
- Final interview with the hiring manager
Key Assessment Areas:
- Growth marketing strategies and tactics
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
- Problem-solving and critical thinking
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience, with a focus on iOS apps and cross-functional collaboration
- Be prepared to discuss your approach to data-driven marketing and user lifecycle management
- Research Google's products and services, as well as the Gemini app, to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Growth marketing, iOS app, user acquisition, user engagement, data analysis, cross-functional collaboration, Google Cloud Security, Gemini app
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' growth marketing expertise, data analysis skills, and cultural fit within Google's organization.
🛠️ Tools & Technologies
- Google Analytics
- Firebase
- App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in using analytics platforms, ASO tools, email marketing platforms, and project management tools to effectively manage growth campaigns and experiments.
👔 Cultural Fit Considerations
Company Values:
- Users first
- It's best to do one thing really, really well
- Fast is better than slow
- More is not better
- You can make money without doing evil
Work Style:
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Focus on user experience and engagement
- Continuous learning and innovation
- Results-oriented and actionable
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing user behavior to inform marketing strategies?
- Are you comfortable working cross-functionally with various teams to uncover user insights and design growth experiments?
- Do you have a passion for driving user engagement and optimizing app performance through targeted campaigns?
ASSUMPTION: Candidates who are strong data-driven marketers, enjoy collaborating with diverse teams, and are passionate about driving user engagement are likely to be a good fit for this role within Google's organization.
⚠️ Potential Challenges
- Managing multiple growth campaigns and experiments simultaneously, requiring strong organizational skills and prioritization
- Working with large datasets and complex analytics tools to uncover user insights and inform marketing strategies
- Collaborating effectively with cross-functional teams, including Product, UX, Engineering, and Analytics, to design and execute growth experiments
- Adapting to Google's fast-paced and dynamic work environment, with a focus on continuous learning and innovation
ASSUMPTION: This role presents unique challenges that require strong organizational skills, data analysis proficiency, and the ability to thrive in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- This role focuses specifically on driving growth for the Gemini iOS app, whereas similar roles within Google or other organizations may have a broader scope or focus on different products or services
- Compared to other growth marketing roles, this position places a strong emphasis on data analysis, user lifecycle management, and cross-functional collaboration
- Career progression in this role may involve expanding the scope of the Gemini app's growth strategy, taking on additional responsibilities, or exploring other marketing roles within Google
ASSUMPTION: This role offers a unique opportunity to focus on driving growth for a specific iOS app within Google's organization, with potential for career growth and development within the marketing department.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant Gemini app users
- Analyzing user data to identify trends and opportunities for feature adoption and churn prevention
- Collaborating with the UX team to design and A/B test in-app notifications to optimize user engagement
ASSUMPTION: These sample projects illustrate the data-driven, cross-functional, and user-focused nature of the growth marketing strategies required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Gemini app, and how will my work impact the app's user base and growth?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
- How does the Gemini Product Marketing team collaborate with other teams, such as Product, UX, Engineering, and Analytics, to uncover user insights and design growth experiments?
- What opportunities are there for professional growth and development within this role and within Google's marketing organization?
- How does Google support work-life balance for employees in this role?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's expectations, the team's dynamics, and the opportunities for professional growth and development within Google's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Growth Marketing Manager, Gemini iOS App
- Tailor your resume and cover letter to highlight your growth marketing experience, with a focus on iOS apps and cross-functional collaboration
- Prepare for your interview by researching Google's products and services, as well as the Gemini app, and be ready to discuss your approach to data-driven marketing and user lifecycle management
- Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
