📌 Core Information
🔹 Job Title: Growth Marketing Manager, Global Ads, Think with Google
🔹 Company: Google
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and refining email strategy to drive business objectives
- Creating an integrated strategy across channels for content distribution and engagement
- Analyzing performance metrics to improve execution plans and industry best practices
- Growing and segmenting email lists and other audience communities
- Collaborating with editorial teams on thought leadership content
ASSUMPTION: This role requires a strong background in growth marketing, email marketing, and data analysis to succeed.
📋 Key Responsibilities
✅ Own development, delivery, and continual refinement of email strategy to drive business objectives and lead execution for a newsletter with millions of subscribers
✅ Develop an integrated strategy across channels and a distinct strategy for each channel to optimize each channel for content distribution and engagement
✅ Track and analyze performance metrics to refine execution plan and improve metrics in line with industry best practice
✅ Implement strategies to grow and segment email lists, social media followers, and other audience communities
✅ Partner with editorial team on the curation of thought leadership/insights content for email and other channels that resonates with respective audiences
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work cross-functionally to succeed.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 4 years of experience in organic growth marketing (i.e., non-paid) or developing and executing on email experiments.
Required Skills:
- Experience managing cross-functional or cross-team projects
Preferred Skills:
- Experience with problem solving, quantitative analysis, and communicating findings
- Experience in cultivating and growing online communities and newsletter subscribers
- Experience managing growth across email and web for B2B growth marketing programs
- Knowledge of email marketing trends and user needs
- Knowledge of video, podcast, and social trends for B2B audiences
- Excellent communication skills
ASSUMPTION: While a bachelor's degree is required, equivalent practical experience may be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (based on industry standards for a Marketing Manager role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Tuition reimbursement
- On-site meals and snacks
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large enterprise with over 10,000 employees worldwide. This means there are ample opportunities for career growth and collaboration with diverse teams.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google is committed to making the world's information universally accessible and useful
- The company fosters a culture of innovation, collaboration, and continuous learning
- Google offers competitive benefits and perks to attract and retain top talent
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Software and hardware development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and global presence offer unique opportunities for professional growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Growth Marketing Manager will report directly to the Global Ads team and work closely with cross-functional teams, including editorial, content, and sales teams.
Work Arrangement: This role offers remote work options, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Potential to lead larger marketing campaigns or teams in the future
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to Google's extensive learning and development resources
ASSUMPTION: This role offers significant growth potential for the right candidate, given Google's size and diverse business units.
🌍 Location & Work Environment
Office Type: Google's offices are designed to foster collaboration and creativity, with open workspaces, meeting rooms, and on-site amenities.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy
- The city offers a mix of historic and modern attractions, as well as a thriving food and arts scene
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and situational interviews with hiring managers
- Case study or project presentation (if applicable)
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Strategic planning and execution
- Cross-functional collaboration and communication
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their results, and the lessons you learned
- Research Google's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: Growth Marketing, Email Marketing, Data Analysis, Community Building, B2B Marketing, Content Strategy, Cross-Functional Collaboration, Quantitative Analysis, Communication Skills, Experimentation, Performance Metrics, Social Media Trends, Video Trends, Podcast Trends, User Engagement, Lead Generation
ASSUMPTION: Google's application process is competitive and thorough, with a focus on assessing candidates' problem-solving skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Google uses a wide range of tools and technologies to support its marketing efforts, and candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow
- Think big and be bold
- Work as one team, in support of one another
- Embrace change and be innovative
- Be a good citizen
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
- Continuously learning and growing
Self-Assessment Questions:
- How have you used data to inform your marketing strategies in the past?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities?
- How do you approach collaboration and cross-functional projects?
ASSUMPTION: Google values candidates who are data-driven, collaborative, and adaptable, with a strong focus on user-centered design and continuous learning.
⚠️ Potential Challenges
- Managing a large email list and ensuring high engagement rates
- Balancing multiple projects and priorities
- Working with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, but with a focus on growth marketing and email strategy
- In comparison to other marketing roles at Google, this position requires a strong background in data analysis and experimentation
- Career progression may include moving into a senior leadership role or specializing in a specific marketing channel or industry vertical
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, setting it apart from other marketing positions at Google.
📝 Sample Projects
- Developing and executing a successful email marketing campaign to drive user engagement and conversions
- Analyzing user data to identify trends and opportunities for targeted marketing efforts
- Collaborating with cross-functional teams to create and distribute thought leadership content
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing plans, analyze data, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Google's Global Ads team?
- Can you describe the team structure and how this role will collaborate with other teams and stakeholders?
- What are the most significant challenges facing the Global Ads team, and how can this role help address them?
- How does Google support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their results, and the lessons you learned
- Research Google's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
- Follow up with the recruiter within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
