Growth Marketing Manager (gn)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (gn)

🔹 Company: nuvo

🔹 Location: Hamburg, Hamburg & Berlin, Berlin

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth marketing initiatives to boost pipeline generation
• Collaborating with cross-functional teams (marketing, sales, customer success, product)
• Designing and optimizing multi-channel campaigns (search engine, social media, email, ads, events)
• Developing lead nurturing strategies to guide prospects through the sales funnel
• Monitoring and optimizing key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Develop a deep understanding of the market and target audience to uncover the best channels for engagement

✅ Design and optimize multi-channel campaigns to generate a robust pipeline, working closely with various teams

✅ Develop and implement lead nurturing tactics to guide prospects through the sales funnel

✅ Leverage new insights to continuously elevate the multi-channel strategy, ensuring goals are achieved

✅ Monitor key performance indicators (KPIs), devise optimization strategies, and share relevant metrics with the growth team

ASSUMPTION: Success in this role will depend on the candidate's ability to balance strategic thinking with hands-on execution, and to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in business, marketing, or a related field

Experience: 3+ years of experience in B2B SaaS marketing, preferably at an early-stage startup with a sales-led motion

Required Skills:

• Proven track record in building impactful multi-channel campaigns across all buying stages
• Strong communication and writing skills in English
• Well-organized with strong attention to detail, capable of managing multiple projects simultaneously
• Self-reliant and proactive, taking initiative to drive nuvo forward
• Tech-savvy and passionate about transforming data to make it universally understandable

Preferred Skills:

• Familiarity with product management and developer personas, and the data integration industry
• Strong German skills

ASSUMPTION: While the listed requirements are preferred, nuvo is open to considering candidates who may not meet every criterion but possess the right skills and potential for the role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager in Germany with 3-5 years of experience, the estimated salary range is €60,000 - €80,000 per year. Final offer will depend on the candidate's qualifications and experience.

Benefits:

• Flexible work arrangements (remote or in-office)
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: nuvo operates in the software development industry, focusing on AI-powered data import solutions for software companies and their customers.

Company Size: nuvo is a small startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: nuvo was founded in 2022, making it a young and rapidly growing company.

Company Description:

• nuvo offers fast, secure, and scalable data import solutions, helping software companies and their customers organize, validate, and clean data from various sources with next-gen AI support.
• The company aims to automate data imports, speed up time to value, improve data quality, free up development resources, and scale businesses with confidence.
• nuvo serves leading software companies like Sastrify, Prewave, and Insurwave, helping them cut the time spent on customer data imports by up to 90%.

Company Specialties:

• AI-powered data mapping, validation, and cleaning
• Data import automation for software companies
• Improving data quality and workflow efficiency

Company Website: getnuvo.com

ASSUMPTION: nuvo's focus on AI-driven data import solutions sets it apart in the software development industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B SaaS marketing.

Reporting Structure: The Growth Marketing Manager will report directly to the CEO and collaborate closely with marketing, sales, customer success, and product teams.

Work Arrangement: This role offers flexible work arrangements, including remote work and in-office options at nuvo's Hamburg and Berlin offices.

Growth Opportunities:

• As nuvo grows, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and advance their career within the company.
• The role offers exposure to various aspects of the business, allowing the candidate to develop a well-rounded skill set and gain valuable experience.
• nuvo's startup environment provides ample opportunities for professional growth and learning.

ASSUMPTION: The Growth Marketing Manager's success will depend on their ability to adapt to nuvo's dynamic environment and contribute to the company's growth and expansion.

🌍 Location & Work Environment

Office Type: nuvo offers flexible work arrangements, with remote work options and in-office spaces in Hamburg and Berlin.

Office Location(s): Grimm, 12, Hamburg, Hamburg 20457, DE & Rosenthaler Straße 13, Berlin, 10119, DE

Geographic Context:

• Hamburg and Berlin are major cities in Germany, offering vibrant cultural scenes, diverse communities, and excellent job markets.
• Both locations have well-established tech industries, providing ample networking opportunities and access to industry events.
• The cities are well-connected by public transportation, making it easy to commute to nuvo's offices.

Work Schedule: The standard workweek is 40 hours, with flexibility for remote work and core hours to be determined.

ASSUMPTION: nuvo's flexible work arrangements cater to candidates seeking a balance between remote work and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and expectations
• Final interview with key stakeholders to evaluate the candidate's fit within the team and company

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of nuvo's business and the specific challenges faced by the company in the data import industry
• Prepare examples of successful multi-channel campaigns you've led in the past, focusing on strategy, execution, and results

ATS Keywords: B2B SaaS marketing, growth marketing, multi-channel campaigns, lead nurturing, data analysis, collaboration, strategy development

ASSUMPTION: nuvo's interview process is designed to evaluate the candidate's skills, experience, and cultural fit, with a focus on finding the best match for the company's needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on nuvo's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: nuvo values creativity and continuous learning to drive growth and improvement
• Collaboration: nuvo fosters a team-oriented environment, encouraging open communication and cooperation
• Customer-centricity: nuvo prioritizes understanding and addressing the needs of its customers

Work Style:

• Dynamic and agile, with a focus on adaptability and quick decision-making
• Data-driven, with a strong emphasis on analytics and performance metrics
• Collaborative, with a focus on open communication and teamwork

Self-Assessment Questions:

• Do you thrive in a dynamic, startup environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator, able to work effectively with diverse teams and stakeholders?
• Do you have a proven track record of driving growth through strategic marketing campaigns?

ASSUMPTION: nuvo's startup culture values adaptability, innovation, and collaboration, seeking candidates who can thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Working in a fast-growing startup may require flexibility and adaptability to changing priorities and responsibilities
• nuvo's focus on AI-driven data import solutions may require the candidate to quickly learn and apply new technologies and tools
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• The candidate may need to balance multiple projects and priorities, demanding excellent time management and organizational skills

ASSUMPTION: nuvo's dynamic environment offers unique challenges and opportunities for growth, requiring candidates to be adaptable and resilient.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on growth marketing and pipeline generation, requiring a strong understanding of B2B SaaS marketing strategies
• nuvo's startup environment offers more flexibility and autonomy than larger corporations, but may also come with greater responsibilities and challenges
• This role provides an excellent opportunity for career growth and development within a dynamic, innovative company

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive user acquisition and engagement for nuvo's AI-powered data import solutions
• Analyzing campaign performance data to optimize strategies and improve ROI
• Collaborating with cross-functional teams to create targeted content and messaging for specific customer segments

ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply their marketing skills and knowledge to nuvo's unique business context.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the coming years?
• How does nuvo support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does nuvo measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does it support remote work?

ASSUMPTION: Candidates should use the interview process to assess their fit with nuvo's culture and to understand the company's growth plans and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful multi-channel campaigns you've led in the past, focusing on strategy, execution, and results
• Follow up with nuvo's hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.