📌 Core Information
🔹 Job Title: Growth Marketing Manager, Google Play
🔹 Company: Google
🔹 Location: Mountain View, California
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global growth marketing campaigns to drive buyer growth and engagement on the Google Play Store.
- Collaborating cross-functionally with various teams to influence positive outcomes and deliver creative solutions.
- Analyzing campaign results and presenting recommendations for optimization and new areas of focus.
- Working with designers, agencies, and other product marketing managers to deliver and scale great work in a dynamic environment.
ASSUMPTION: This role requires a strong background in growth or product marketing, with a focus on data-driven decision making and creative problem-solving.
📋 Key Responsibilities
✅ Lead the strategy, planning, and execution of global growth marketing campaigns to drive buyer growth and engagement via agreements and offers on the Play Store.
✅ Build relationships with product management, engineering, analytics, finance, operations, product specialists, and legal teams, balancing different viewpoints to influence positive outcomes.
✅ Reinforce Google's voice in cross-channel promotional and educational campaigns that span the Play Store, emails, and notifications.
✅ Partner with growth marketing operations and product teams to unlock creative solutions for automating content sourcing and delivery, and develop testing strategies to increase buyer conversion rates and engagement.
✅ Evaluate and present results from your programs, making and implementing recommendations for further campaign optimization and new areas of focus.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in growth or product marketing using data to analyze key metrics and user insights to develop and optimize campaigns.
Required Skills:
- Copywriting and aligning marketing messages to user segment and channel.
- Managing multiple cross-functional or cross-team projects and managing multiple stakeholders simultaneously.
Preferred Skills:
- Experience in consulting and working with behavioral marketing data.
- Experience with marketing and sales operations, financial analytics, or other related investigative experience.
ASSUMPTION: Candidates with a strong background in marketing, data analysis, and project management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $137,000 - $201,000 USD per year (base salary only, does not include bonus, equity, or benefits)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 10,001+ employees
Founded: 2018
Company Description:
- Google Cloud Security offers comprehensive cybersecurity solutions to address tough security challenges using many of the same capabilities Google uses to keep more people and organizations safe online than anyone else in the world.
- Experience Mandiant frontline intelligence and expertise, a modern, intel-driven security operations platform, a secure-by-design cloud foundation, and more — all supercharged by AI.
Company Specialties:
- Cybersecurity
- Cloud Security
- AI-driven Security
Company Website: Google Cloud Security
ASSUMPTION: Google Cloud Security is a division of Google focused on providing comprehensive cybersecurity solutions to organizations.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Google Play Growth Marketing team.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to work on high-impact campaigns and drive significant growth for the Google Play Store.
- Opportunity to collaborate with cross-functional teams and develop skills in various aspects of marketing.
- Possibility to advance within the Google Play Growth Marketing team or explore other roles within Google.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the Google Play Store's growth.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, with a vibrant tech industry and numerous job opportunities.
- The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions.
- Mountain View has a Mediterranean climate, with mild, wet winters and warm, dry summers.
Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity to work remotely occasionally.
ASSUMPTION: The work environment at Google is fast-paced, collaborative, and data-driven, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and assess cultural fit.
- Behavioral and situational interviews with the hiring manager and other team members to evaluate problem-solving skills and cultural fit.
- Case study or project presentation to demonstrate strategic thinking and campaign development skills.
- Final interview with the director or another senior leader to discuss the role's fit within the broader organization.
Key Assessment Areas:
- Data-driven decision making and campaign optimization skills.
- Cross-functional collaboration and stakeholder management abilities.
- Creativity and problem-solving skills in a dynamic environment.
- Alignment with Google's mission, values, and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, data analysis, and project management experience.
- Demonstrate your understanding of the Google Play Store and its users in your application materials.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Google's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: Growth Marketing, Product Marketing, Data Analysis, Campaign Optimization, Cross-Functional Collaboration, Behavioral Marketing, Financial Analytics, Content Sourcing, Engagement Strategies
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., Google Ads, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Users first
- Innovation
- Inclusion
- Integrity
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on user experience and customer-centricity
Self-Assessment Questions:
- Do you have a strong background in growth or product marketing, with a focus on data-driven decision making and campaign optimization?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and stakeholders simultaneously?
- Do you align with Google's mission, values, and company culture, and are you excited about the opportunity to contribute to the growth of the Google Play Store?
ASSUMPTION: Candidates who are a strong cultural fit for Google and have a passion for driving growth through innovative marketing campaigns will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates.
- The fast-paced and dynamic work environment may require candidates to be adaptable and comfortable with change.
- The competitive nature of the application process may present challenges for some candidates.
- The need to balance multiple viewpoints and influence positive outcomes may require strong communication and negotiation skills.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on collaboration and communication.
📈 Similar Roles Comparison
- This role is similar to other growth marketing manager positions, but with a focus on driving growth and engagement for the Google Play Store specifically.
- Compared to other marketing roles within Google, this position requires a strong background in data-driven decision making and campaign optimization.
- Career paths for this role may include advancement within the Google Play Growth Marketing team or exploration of other roles within Google, such as product management or marketing strategy roles.
ASSUMPTION: This role offers unique opportunities for growth and development within the Google Play Growth Marketing team and the broader Google organization.
📝 Sample Projects
- Developing and executing a global campaign to drive user engagement and downloads for a new game launch on the Google Play Store.
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns, and presenting recommendations to the team for further optimization.
- Collaborating with cross-functional teams to create and deliver promotional content for the Google Play Store, such as banners, emails, and notifications.
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and creative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Google Play Growth Marketing team?
- How does this role contribute to the overall growth strategy for the Google Play Store, and what are the key priorities for the first 90 days in this position?
- What are the most challenging aspects of this role, and how have previous team members approached them successfully?
- How does Google support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing, data analysis, and project management experience.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Google's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
- Follow up with the recruiter after your application submission to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
