Growth Marketing Manager, Health & Benefits

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Health & Benefits

🔹 Company: WEX

🔹 Location: US - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and creative execution of marketing strategies to enhance customer engagement and retention in the health & benefits industry.
• Leading customer engagement programs, including events, workshops, and nurture campaigns, to drive business impact and growth.
• Analyzing market data and consumer insights to optimize marketing efforts and report on campaign performance.
• Collaborating cross-functionally with sales, product, and creative teams to align marketing initiatives with business objectives.
• Staying current with marketing technologies and trends to maintain a competitive advantage.

ASSUMPTION: This role requires a strong blend of strategic thinking, creative execution, and data analysis to understand customer behavior and market trends, with a focus on driving business growth through effective B2B and B2B2C strategies.

📋 Key Responsibilities

✅ Develop and implement B2B and B2C marketing strategies to increase customer and participant engagement, loyalty, utilization, and retention.

✅ Lead and manage customer engagement programs, including events, workshops, and nurture campaigns.

✅ Lead and manage participant engagement programs and marketing initiatives that drive business impact and growth.

✅ Cultivate customer relationships to drive renewals, referrals, cross-sells, and upsells.

✅ Identify and leverage customer advocates through case studies and speaking opportunities.

✅ Analyze market data and consumer insights to optimize marketing efforts and report on campaign performance.

✅ Manage marketing budgets and external agency relationships.

✅ Collaborate cross-functionally with sales, product, and creative teams to align marketing initiatives with business objectives.

✅ Stay current with marketing technologies and trends to maintain competitive advantage.

ASSUMPTION: The successful candidate will have a proven ability to delight and engage customers, build strong relationships through engaging marketing campaigns, and demonstrate exceptional interpersonal skills to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 3-5 years of proven experience in marketing, communications, or a related field, with a preference for customer and/or consumer marketing experience.

Required Skills:

• Strong understanding of marketing principles, strategies, channels, and best practices.
• Proficiency in analyzing data, identifying trends, and making data-driven decisions.
• Experience with CRM systems and marketing automation platforms.
• Ability to create and execute effective marketing campaigns and programs that drive customer engagement and advocacy.
• Excellent written and verbal communication, interpersonal, and collaboration skills, including the ability to write effective copy.
• Strategic thinking with the ability to develop and execute marketing plans aligned with business objectives.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Creative thinking for innovative marketing ideas and campaigns.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience marketing within the health & benefits industry.

ASSUMPTION: The ideal candidate will have a strong passion for serving and understanding customers and end users (participants), and will be able to build and execute strong end-user behavior-based engagement campaigns and programs.

💰 Compensation & Benefits

Salary Range: $79,000.00 - $105,000.00 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Retirement Savings Plan
• Paid Time Off
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week, with flexibility based on team needs and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location, and may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on fleet payments, healthcare payments, travel payments, virtual payments, corporate payment solutions, financial technology, benefits, mobility, and pay and get paid solutions.

Company Size: WEX is a mid-sized company with 5,001-10,000 employees globally, providing a collaborative and dynamic work environment.

Founded: WEX was founded in 1983 and has since grown into a global commerce platform that simplifies the business of running a business.

Company Description:

• WEX offers seamlessly embedded, personalized solutions for its customers around the world, with a focus on simplifying benefits, reimagining mobility, and paying and getting paid.
• The company aims to make it easy for companies to overcome complexity and reach their full potential through its rich data and specialized expertise.
• WEX is committed to creating a positive impact on society and the environment, with a focus on sustainability and corporate social responsibility.

Company Specialties:

• Fleet payments
• Healthcare payments
• Travel payments
• Virtual payments
• Corporate payment solutions
• Financial technology
• Benefits
• Mobility
• Pay and get paid

Company Website: wexinc.com

ASSUMPTION: WEX's focus on simplifying complex business processes and providing personalized solutions for its customers makes it an attractive employer for individuals seeking to make a meaningful impact in the global commerce industry.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Growth Marketing Manager, Health & Benefits will report directly to the Senior Director of Marketing and work closely with cross-functional teams, including sales, product, and creative teams.

Work Arrangement: This role is remote, with the expectation of regular virtual collaboration with team members and stakeholders. Occasional on-site meetings or events may be required.

Growth Opportunities:

• Progression to a senior-level marketing role, such as Senior Marketing Manager or Director of Marketing.
• Expansion into related roles within the marketing department or other departments, such as product management or sales.
• Development of leadership and management skills through mentorship and training opportunities.

ASSUMPTION: The successful candidate will have a strong desire to learn and grow within the company, and will be proactive in seeking out opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required for this role.

Office Location(s): N/A

Geographic Context:

• The role is remote, allowing for flexibility in location and work arrangement.
• WEX has offices in multiple locations worldwide, including Portland, Maine; West Fargo, North Dakota; Melbourne, Australia; Edina, Minnesota; Salvador, Brazil; and London, England.
• The company's global presence provides opportunities for collaboration and exposure to diverse perspectives and markets.

Work Schedule: Full-time, typically 40 hours per week, with flexibility based on team needs and project deadlines. Occasional evenings or weekends may be required to attend events or meet deadlines.

ASSUMPTION: The remote work arrangement offers candidates the opportunity to balance work and personal responsibilities, while also providing the flexibility to work from anywhere with a stable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the hiring manager or HR representative.
• In-depth behavioral interview with the hiring manager and/or other team members.
• Case study or project presentation, followed by a Q&A session.
• Final interview with the senior leadership team.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Marketing expertise and knowledge of the health & benefits industry.
• Communication and interpersonal skills, both written and verbal.
• Ability to work independently and in a team environment.
• Cultural fit and alignment with WEX's core values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer engagement and data analysis.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and how they have prepared you for this role.
• Research WEX's company culture and values to ensure a strong fit and alignment with your personal and professional goals.

ATS Keywords: Marketing strategy, customer engagement, data analysis, campaign optimization, health & benefits industry, B2B marketing, B2B2C marketing, CRM, marketing automation, project management, creative thinking, customer advocacy, market trends

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit, with a strong emphasis on their ability to drive business growth through effective marketing strategies.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate will have experience with CRM systems and marketing automation platforms, as well as a strong proficiency in data analysis tools and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: WEX prioritizes understanding and serving its customers' needs.
• Innovative: The company encourages creativity and continuous improvement.
• Collaborative: WEX fosters a culture of teamwork and cross-functional collaboration.
• Accountable: Employees are held responsible for their actions and decisions.
• Integrity: WEX values honesty, transparency, and ethical behavior.

Work Style:

• Strategic: The company values strategic thinking and long-term planning.
• Data-driven: WEX makes decisions based on data and analytics.
• Adaptable: Employees are expected to be flexible and adaptable in the face of change.
• Results-oriented: WEX focuses on achieving measurable results and driving business impact.

Self-Assessment Questions:

• How do you demonstrate WEX's customer-centric value in your approach to marketing?
• Can you provide an example of a time when you used data to inform a marketing decision or strategy?
• How do you balance short-term tactical needs with long-term strategic planning?
• How do you handle feedback or criticism, and how do you use it to improve your work?

ASSUMPTION: Candidates who align with WEX's core values and work style will be more likely to succeed in the role and contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a focus on driving business impact and growth.
• Balancing strategic planning with day-to-day tactical execution and management.
• Adapting to a remote work environment and collaborating effectively with team members and stakeholders virtually.
• Staying current with marketing technologies and trends, and continuously learning and developing new skills.

ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong project management skills, strategic thinking, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the health & benefits industry and the need to understand and engage both customers and end-users (participants).
• WEX's global presence and focus on simplifying complex business processes set it apart from other companies in the industry.
• Career progression in this role may lead to senior-level marketing positions or expansion into related roles within the marketing department or other departments.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests before applying.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase customer engagement and retention in the health & benefits industry.
• Analyzing market data and consumer insights to optimize marketing efforts and report on campaign performance.
• Collaborating cross-functionally with sales, product, and creative teams to align marketing initiatives with business objectives and drive business growth.

ASSUMPTION: These sample projects reflect the key responsibilities and required qualifications for the Growth Marketing Manager, Health & Benefits role, and provide insight into the types of initiatives the successful candidate will be expected to lead and manage.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing budget for this role and how it is allocated across different channels and initiatives?
• How does WEX measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a successful marketing campaign that WEX has executed in the health & benefits industry, and what made it effective?
• How does WEX support the professional development and growth of its marketing team members, and what opportunities are available for this role?
• What is the typical work-life balance like for this role, and how does WEX support its employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development, allowing them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer engagement and data analysis.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and how they have prepared you for this role.
• Research WEX's company culture and values to ensure a strong fit and alignment with your personal and professional goals.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.