Growth Marketing Manager @ Innovative Tech Startup

📌 Core Information

🔹 Job Title: Growth Marketing Manager @ Innovative Tech Startup

🔹 Company: Trickle

🔹 Location: Hasselt, Flanders, Belgium

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-10

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, branding, and communication strategies
• Managing marketing campaigns across various platforms
• Creating and coordinating content, assets, and communication flows
• Tracking performance, iterating, and scaling successful campaigns
• Exploring AI tools to enhance marketing efforts and work more creatively
• Collaborating with a dynamic team in a fast-paced, startup environment

ASSUMPTION: This role requires a proactive, hands-on marketer with experience in digital campaigns and a strong understanding of AI tools. The ideal candidate will be comfortable working in a startup environment with a high degree of autonomy and flexibility.

📋 Key Responsibilities

✅ Build and run digital marketing campaigns across platforms (Meta, Google, email, etc.)

✅ Create and manage content, assets, and communication flows

✅ Shape Trickle's brand voice and messaging

✅ Track campaign performance, iterate, and scale successful strategies

✅ Implement and explore AI tools to work smarter, faster, and more creatively

✅ Collaborate with the team to grow the brand into something iconic

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution. The ideal candidate will have experience in both campaign management and content creation, with a strong focus on driving results.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Communications, Business, or a related field

Experience: 2+ years of real-world digital marketing experience, with a focus on campaign management and content creation

Required Skills:

• Proven experience running digital campaigns (Meta, Google, LinkedIn, etc.)
• Solid copywriting and content coordination skills
• Interest in using AI tools beyond ChatGPT for marketing automation and personalization
• Can-do, no-whining, solution-first mindset
• Fluency in English, with comfort switching between Dutch or French and English
• Based near Hasselt, Belgium

Preferred Skills:

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field
• Fluency in both Dutch, English, and/or French
• Experience with branding, video/photo content creation, or other creative marketing skills
• Love for marketing, tech, or AI tools
• Experience working in a young, energetic, and dynamic team

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results. Experience with AI tools and a passion for marketing are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €3,500 - €4,500 per month (based on experience and industry standards for mid-senior level marketing roles in Belgium)

Benefits:

• Competitive salary that grows with you
• Hybrid work setup (2 days remote, 3 days on-site)
• Co-ownership through ESOP plan
• Direct mentorship and occasional therapy via meme wars
• BBQ signing bonus
• Additional leave
• Bicycle plan
• Company car
• Company classes
• Company computer
• Company events
• Company phone and phone plan reimbursement
• Eco vouchers
• Food allowance (€8 per day)
• Fuel card
• Hospitalization insurance
• Internet reimbursement
• Life insurance
• Stock options (after vetting period)
• Travel reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Belgium. Benefits are designed to support a healthy work-life balance and encourage employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Trickle is a software development company specializing in employee voice platforms, focusing on future of work, anonymous feedback, collective action, and employee engagement

Company Size: Small (11-50 employees), which means a close-knit team and the opportunity to have a significant impact on the company's growth and success

Founded: 2017, with a headquarters in Edinburgh, Scotland, and a team based in Hasselt, Belgium

Company Description:

• Trickle is an employee voice platform that helps organizations stay ahead of emerging issues by providing real-time visibility into employee concerns
• The platform enables leaders to respond to issues 3x faster than traditional engagement surveys, with most concerns resolved within an average of one month
• Trickle's goal is to build trust and confidence in leadership by showing employees that their concerns are heard and acted upon, even in times of uncertainty

Company Specialties:

• Future of work
• Anonymous feedback
• Collective action
• Efficiency
• Productivity
• Employee engagement
• Transparency
• Task prioritization
• Organizational development
• Actionable insights
• Data-driven decisions
• Psychological safety
• Leadership development
• Inclusivity
• Continuous improvement
• Employee wellbeing

Company Website: http://www.trickle.works

ASSUMPTION: Trickle's focus on real-time employee feedback and actionable insights makes it an attractive choice for organizations looking to stay ahead of emerging issues and build a culture of trust and continuous improvement.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with the entire Trickle team to drive growth and success

Work Arrangement: Hybrid (2 days remote, 3 days on-site), with a focus on results and flexibility

Growth Opportunities:

• This role has the potential to grow into a Head of Growth, CMO, or Brand Strategist position as Trickle continues to expand
• The ideal candidate will have the opportunity to shape the role and make it their own, with a high degree of autonomy and ownership
• Trickle's flat organizational structure and focus on employee growth provide ample opportunities for professional development and advancement

ASSUMPTION: The ideal candidate will be a proactive, creative marketer with a strong understanding of AI tools and a passion for driving results in a fast-paced, startup environment.

🌍 Location & Work Environment

Office Type: Hybrid (2 days remote, 3 days on-site), with a focus on flexibility and results

Office Location(s): South Charlotte Street, Edinburgh, Scotland, GB (headquarters) and Hasselt, Belgium (team)

Geographic Context:

• Hasselt is a city in the province of Limburg, Belgium, with a population of approximately 70,000 people
• The city is known for its historic architecture, vibrant cultural scene, and close proximity to nature
• Hasselt is well-connected by public transportation, with easy access to major cities in Belgium and the Netherlands

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to work from home when needed while also fostering collaboration and team-building in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Digital marketing experience and campaign management skills
• Copywriting and content creation abilities
• Understanding of AI tools and their application to marketing
• Startup mentality and comfort with a high degree of autonomy
• Fluency in English, with comfort switching between Dutch or French and English
• Cultural fit and alignment with Trickle's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your digital marketing campaigns and their results
• Demonstrate your understanding of AI tools and their potential applications in marketing
• Showcase your creativity and problem-solving skills through your application materials
• Be prepared to discuss your commitment to working in a startup environment and your long-term career goals

ATS Keywords: Digital Marketing, Campaign Management, AI Tools, Startup, Marketing Strategy, Branding, Communication, Performance Tracking, User Acquisition, Growth Marketing, Hybrid Work, Belgium, Hasselt

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and long-term potential for growth within the organization.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• AI tools for marketing automation and personalization (e.g., Persado, Phrasee)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and platforms, with a strong focus on AI tools for marketing automation and personalization.

👔 Cultural Fit Considerations

Company Values:

• Spot challenges early and solve them quickly
• Work together to drive continuous improvement
• Build a culture of trust and transparency
• Prioritize employee wellbeing and work-life balance
• Embrace a startup mentality and foster a growth mindset

Work Style:

• Collaborative and team-oriented, with a focus on results and impact
• Flexible and adaptable, with a willingness to wear multiple hats and learn new skills
• Proactive and solution-oriented, with a focus on driving results and continuous improvement
• Open and transparent, with a commitment to regular communication and feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment with a high degree of autonomy and flexibility?
• Are you comfortable working with AI tools and exploring new technologies to enhance marketing efforts?
• Do you have a strong understanding of digital marketing campaigns and a proven track record of driving results?
• Are you a strong communicator with excellent written and verbal skills in English, with comfort switching between Dutch or French and English?
• Do you align with Trickle's values and work style, and are you excited about the opportunity to grow with the company?

ASSUMPTION: The ideal candidate will be a proactive, creative marketer with a strong understanding of AI tools and a passion for driving results in a fast-paced, startup environment.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and flexibility, which may be challenging for candidates who prefer a more structured work environment
• The role involves working with AI tools, which may have a learning curve for candidates with limited experience in this area
• The role is based in Hasselt, Belgium, which may require relocation for candidates who do not currently live in the area
• The role is part of a small, growing team, which may involve wearing multiple hats and taking on additional responsibilities as the company expands

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, startup environment with a high degree of autonomy and flexibility, and will be excited about the opportunity to grow with the company.

📈 Similar Roles Comparison

• This role is unique in its focus on driving user acquisition, branding, and communication strategies for an employee voice platform, with a strong emphasis on AI tools and a startup mentality
• Compared to traditional marketing roles, this position offers a higher degree of autonomy and ownership, with the opportunity to shape the role and make it their own
• Compared to other startup marketing roles, this position offers a unique opportunity to work with cutting-edge AI tools and drive growth for an innovative employee voice platform

ASSUMPTION: The ideal candidate will be a proactive, creative marketer with a strong understanding of AI tools and a passion for driving results in a fast-paced, startup environment.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new AI-powered feature for Trickle's employee voice platform
• Creating and managing a content calendar to showcase Trickle's unique value proposition and thought leadership in the employee engagement space
• Conducting market research and competitive analysis to inform Trickle's marketing strategy and identify new opportunities for growth

ASSUMPTION: The ideal candidate will have experience in digital marketing campaign management, content creation, and market research, with a strong focus on AI tools and a passion for driving results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Trickle in the next 12-24 months, and how can this role help address them?
• How does Trickle measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional growth and development within Trickle, and how does the company support employee learning and skill-building?
• How does Trickle foster a culture of collaboration and teamwork, and what specific initiatives are in place to support employee wellbeing and work-life balance?
• What is Trickle's long-term vision for the employee voice platform, and how does this role fit into that broader strategy?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, with a strong desire to understand Trickle's business and contribute to its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your digital marketing campaigns and their results
• Demonstrate your understanding of AI tools and their potential applications in marketing
• Prepare for your interview by researching Trickle's business and industry, and be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.