Growth Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (m/f/d)

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Lead generation and seller marketing
• Data responsibility and tool usage
• Bidder marketing and visibility
• Collaboration with brokers and central marketing team
• Localization and optimization of campaigns

ASSUMPTION: This role requires a strong commercial mindset, analytical thinking, and excellent communication skills. Experience in lead generation, B2B sales, or digital campaigns is essential.

📋 Key Responsibilities

✅ Identify and approach potential sellers through cold calling, inbound requests, and local campaigns

✅ Build new business relationships in under-served regions and industries

✅ Qualify incoming leads and provide professional follow-up

✅ Manage lead generation projects, including process development and weekly handover of qualified leads to brokers

✅ Collaborate with brokers to convert leads into auctions and develop a deep understanding of lead performance

✅ Coordinate with the central marketing team regarding inbound leads and company-generated leads, and establish clear handover and feedback processes

✅ Monitor campaign performance and pipeline, and derive measures

✅ Localize and implement campaigns for high-value auctions, optimize ads, and support PR and social media efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years in lead generation, B2B sales, or digital campaigns

Required Skills:

• Proven experience with CRM systems and digital marketing tools (e.g., HubSpot)
• Strong analytical and communication skills
• Commercial mindset with a focus on results and growth
• Deep understanding of the SME sector and ability to steer central strategies locally
• Fluency in German and English; additional European languages are a plus

Preferred Skills:

• Experience in content creation, campaign localization, and social media management
• Ability to work independently and proactively

ASSUMPTION: Candidates with relevant experience in lead generation, B2B sales, or digital marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Attractive salary
• Technical equipment
• 30 vacation days
• Access to Urban Sports Club membership and JobRad leasing
• Opportunities for personal development
• Entrepreneurial environment with the security of a strong market leader

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) - A smaller company size offers the opportunity to have a significant impact and grow with the organization.

Founded: 2021 - pplwise is a relatively new company with a short history, providing opportunities for growth and development.

Company Description:

• Provides German-speaking recruiters for sales, tech, and high-volume hiring
• Works with enterprise, established, and start-up/scale-up clients
• Offers customized recruitment solutions tailored to clients' needs

Company Specialties:

• German-speaking sales hiring
• Tech hiring Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: http://pplwise.com

ASSUMPTION: pplwise is a growing company with a focus on providing high-quality recruitment services to a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to grow professionally and take on increased responsibilities as the company expands.

Reporting Structure: This role reports to the Lead Generation Leader (Marketing) and the Broker Team Lead, creating a dual reporting structure that fosters collaboration and cross-functional learning.

Work Arrangement: On-site - This role requires a presence in the Düsseldorf office, with potential travel within Germany.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and campaigns
• Chance to develop expertise in a specific industry or functional area

ASSUMPTION: This role offers significant growth potential as the company continues to expand and take on new challenges.

🌍 Location & Work Environment

Office Type: On-site - This role requires a presence in the company's Düsseldorf office.

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany's most populous state
• The city is known for its fashion and trade fairs, as well as its vibrant arts and culture scene
• Düsseldorf offers a high quality of life, with numerous parks, museums, and cultural institutions

Work Schedule: Full-time (40 hours per week) - This role requires a full-time commitment, with the possibility of flexible working hours and remote work arrangements based on individual needs and team requirements.

ASSUMPTION: The work environment at pplwise is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the company's founders or senior leadership

Key Assessment Areas:

• Lead generation and sales skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of the role and the company's mission and values
• Prepare examples of your lead generation and sales achievements

ATS Keywords: Lead generation, B2B sales, digital campaigns, CRM, marketing tools, analytical thinking, communication skills, project management, content creation, social media management, data-driven growth, cold calling, market localization, performance monitoring, follow-up, seller marketing, pipeline management

ASSUMPTION: The application process at pplwise is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce (customer relationship management software)
• Google Workspace (collaboration and productivity tools)
• Microsoft Office (productivity suite)

ASSUMPTION: The tools and technologies used at pplwise are designed to streamline workflows and improve collaboration and productivity.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and quality
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on growth
• Open and transparent communication
• Flexible and adaptable

Self-Assessment Questions:

• How do you align with pplwise's customer-centric approach?
• Can you provide an example of a time when you demonstrated strong communication skills in a challenging situation?
• How do you approach continuous learning and professional development?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process at pplwise, with a focus on finding candidates who align with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing a high volume of leads and maintaining a strong focus on quality may require exceptional organizational skills
• Working in a smaller company may require wearing multiple hats and taking on diverse responsibilities

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on lead generation and seller marketing, rather than traditional marketing or sales roles
• Industry-specific context: The staffing and recruiting industry is characterized by a high degree of competition and a strong focus on customer satisfaction and retention
• Career path comparison: This role offers the opportunity to grow into a leadership position as the company expands and takes on new challenges

ASSUMPTION: This role offers a unique combination of lead generation, marketing, and sales responsibilities, with a strong focus on data-driven decision-making and continuous improvement.

📝 Sample Projects

• Developing and executing a targeted cold calling campaign to identify and engage potential sellers in a specific industry or region
• Localizing and optimizing marketing materials for high-value auctions, including ad copy, landing pages, and email campaigns
• Collaborating with the central marketing team to develop and implement a comprehensive lead generation strategy, including inbound and outbound channels

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the lead generation and seller marketing function?
• How does the broker team collaborate with other departments, such as sales and marketing, to drive growth and success?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a time when the company demonstrated its commitment to customer satisfaction and retention?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and long-term prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on lead generation, B2B sales, and digital marketing
• Prepare examples of your lead generation and sales achievements to demonstrate your qualifications for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.