Growth Marketing Manager (m/f/d) - Berlin

📌 Core Information

🔹 Job Title: Growth Marketing Manager (m/f/d) - Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (up to 2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a holistic performance marketing strategy across Google Ads, Meta Ads, and programmatic platforms.
• Launching and scaling new customer acquisition channels while continuously testing and evaluating emerging platforms for growth opportunities.
• Aligning campaigns with key business objectives to reduce CAC, increase ROAS, and scale high-quality customer acquisition.
• Collaborating closely with cross-functional teams, including Product, Tech, and BI, to turn insights into measurable results that delight users.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and improve user experiences.

📋 Key Responsibilities

✅ Developing and managing paid search, paid social, and display campaigns across the funnel to drive user acquisition and engagement.

✅ Setting up, managing, and continuously optimizing the technical infrastructure of the performance stack, including GA4, GTM, conversion tracking, and attribution models.

✅ Leading end-to-end ownership of landing pages, from ideation to launch and A/B testing, in close collaboration with CRO and Design teams.

✅ Driving experimentation through continuous testing of ad copy, creatives, audience targeting, and on-site journeys to optimize performance.

✅ Conducting in-depth audience and market research to improve targeting precision and unlock new acquisition opportunities.

✅ Tracking and analyzing campaign performance using metrics like CPA, CTR, ROAS, and LTV, and translating insights into clear next steps.

✅ Delivering transparent, actionable reporting to stakeholders, including the leadership team.

✅ Collaborating closely with CRO and Product teams to refine user journeys and conversion touchpoints.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills, as well as the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience in performance marketing, managing campaigns across platforms like Google Ads, Meta Ads, and programmatic channels.

Required Skills:

• Proven experience managing and optimizing substantial monthly ad budgets, ensuring ROI and scalability.
• Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies.
• Proficient in analyzing campaign performance metrics (e.g., CPA, ROAS, CAC) and translating insights into actionable strategies.
• Expertise in using Google Ads, Meta Ads Manager, and other relevant platforms.
• Native-level German (C2) and fluent English (C1+) skills.

Preferred Skills:

• Experience with GA4 and GTM.
• Knowledge of SQL or other data analysis tools.
• Familiarity with A/B testing tools (e.g., Optimizely, VWO).

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving growth and optimizing campaigns are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-level marketing role in Berlin with 5+ years of experience)

Benefits:

• Urban Sports Club membership for fitness
• Family & Friends coupon for the Patronus watch
• 26 days of vacation, increasing by 2 days annually, up to a maximum of 30 days per year
• Annual Learning & Development Budget
• Clearly structured career framework for professional development
• 360-degree feedback sessions (2x per year) for professional and personal development
• Attractive fixed salary with commission
• Exclusive corporate benefits with great offers
• Discounts at restaurants near the office
• Free choice of hardware (MacBook or Lenovo)

Working Hours: 40 hours per week, with flexible working hours and up to 2 days of remote work per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Berlin with 5+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech - Patronus is a modern healthtech start-up from Berlin focused on improving the everyday lives of elderly people around the world, making it safer and more independent.

Company Size: Small (2-10 employees) - As a small company, Patronus offers a dynamic and agile work environment where employees have a significant impact on the business.

Founded: 2021 - Patronus was founded in 2021 with a strong vision to improve the lives of elderly people using modern technology.

Company Description:

• Patronus is a provider of smart emergency watches designed to enable users to call for help easily and immediately, anytime and anywhere.
• The company aims to contribute to making the healthcare system more effective by developing groundbreaking products that improve the lives of older people, their relatives, and caregivers.
• Patronus is committed to fostering a diverse and inclusive workplace, valuing each employee's unique experiences and motivations.

Company Specialties:

• Smart emergency watches
• Healthtech solutions
• Product development for elderly care
• Improving healthcare outcomes

Company Website: http://patronus-group.com

ASSUMPTION: Patronus is a mission-driven company focused on using technology to improve the lives of elderly people, making it an attractive option for candidates passionate about making a positive impact.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for experienced marketing professionals looking to take on a leadership role in performance marketing and drive growth for a mission-driven healthtech start-up.

Reporting Structure: The Growth Marketing Manager will report directly to the founders and work closely with cross-functional teams, including Product, Tech, and BI.

Work Arrangement: Hybrid - Employees can work up to 2 days per week remotely, with the rest of the time spent in the office in Berlin.

Growth Opportunities:

• As Patronus grows, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and advance their career within the company.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.
• Patronus' commitment to fostering a diverse and inclusive workplace provides opportunities for employees to bring their unique perspectives and experiences to the table.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success and develop their career in a dynamic, mission-driven environment.

🌍 Location & Work Environment

Office Type: Modern office located centrally in Friedrichshain, Berlin

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life.
• The office is located in the trendy Friedrichshain neighborhood, known for its nightlife, restaurants, and cultural attractions.
• Berlin offers a wide range of housing options, from historic apartments to modern lofts, at varying price points.

Work Schedule: Flexible working hours, with core hours from 10:00 AM to 4:00 PM

ASSUMPTION: Berlin is an attractive location for candidates seeking a dynamic, multicultural city with a high quality of life and a thriving tech scene. The office's central location in Friedrichshain provides easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the founders to discuss the role in more detail and assess the candidate's skills and experience.
• Case study or take-home assignment to evaluate the candidate's problem-solving skills and strategic thinking.
• Final interview with the founders to discuss the candidate's fit for the role and the company's culture.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Patronus' mission and values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to performance marketing, including your strategies for campaign optimization and growth.
• Demonstrate your understanding of Patronus' mission and how your skills and experience align with the company's goals.

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Programmatic Advertising, Customer Acquisition, Campaign Management, Conversion Tracking, Attribution Models, A/B Testing, Market Research, Audience Targeting, Data Analysis, German Language, English Language

ASSUMPTION: Patronus' interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking, analytical skills, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• GA4
• GTM
• Optimizely or VWO (for A/B testing)
• SQL or other data analysis tools (e.g., Excel, Google Sheets)

ASSUMPTION: This role requires proficiency in using various performance marketing platforms, as well as tools for data analysis and A/B testing. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered - Patronus is committed to putting patients first in all its products and services.
• Pioneering - The company embraces innovation and continuous improvement to drive growth and improve user experiences.
• Medical excellence - Patronus is dedicated to using evidence-based medical practices to ensure the highest quality of care for its users.

Work Style:

• Collaborative - Patronus fosters a culture of teamwork and cross-functional collaboration to drive growth and improve user experiences.
• Data-driven - The company uses data and analytics to inform decision-making and optimize performance.
• Agile - Patronus operates in a dynamic, fast-paced environment, requiring employees to be adaptable and responsive to change.

Self-Assessment Questions:

• Do you share Patronus' commitment to improving the lives of elderly people using modern technology?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: Patronus values candidates who align with its mission and values, as well as those who are comfortable working in a dynamic, collaborative, and data-driven environment.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously.
• Patronus is a small company, which may present challenges in terms of resources and infrastructure compared to larger organizations.
• The hybrid work arrangement may require employees to commute to the office in Berlin for a portion of the week.
• Berlin's cost of living may be higher than in other German cities, which could impact the overall compensation package.

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might navigate them in the context of the role and the company's culture.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a unique opportunity to work in the healthtech industry and make a positive impact on the lives of elderly people.
• Patronus' focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills more rapidly than in more established organizations.
• Career progression in this role may be faster than in larger companies, as Patronus grows and expands its product offerings.

ASSUMPTION: Candidates should consider how this role's unique aspects align with their career goals and personal values, as well as how the company's growth trajectory may impact their long-term prospects.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to launch a new customer acquisition channel for Patronus' smart emergency watch product.
• Conducting market research to identify new audience segments and optimize targeting precision for existing campaigns.
• Collaborating with the CRO and Design teams to A/B test landing pages and improve conversion rates for key user journeys.

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Manager might undertake to drive growth and improve user experiences for Patronus' products.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the overall growth strategy?
• How does Patronus approach collaboration and communication between teams, and how would this role contribute to that dynamic?
• What are the most significant challenges the company faces in the coming months, and how might this role help address them?
• How does Patronus support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's context, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Patronus' mission, values, and products, as well as the healthtech industry and performance marketing trends.
• If selected for the final interview, be prepared to discuss your approach to performance marketing and your ideas for driving growth and improving user experiences for Patronus' products.
• Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.