Growth Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (m/f/d)

🔹 Company: Metals Hub GmbH

🔹 Location: Germany (Remote with 2 days/month in Düsseldorf)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with 2 days/month in Düsseldorf)

🚀 Job Overview

Key aspects of this role include:

• Driving growth through integrated marketing campaigns
• Optimizing CRM and marketing automation workflows in HubSpot
• Collaborating with cross-functional teams to align GTM efforts
• Analyzing data to inform strategy and improve performance
• Building and scaling campaigns across digital and offline channels

ASSUMPTION: This role requires a generalist marketing background with a strong focus on CRM, data, automation, and analytics. The ideal candidate will have experience in B2B marketing, preferably in a startup or agency environment.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns across channels (email, LinkedIn, events, etc.)

✅ Optimize CRM and marketing automation workflows in HubSpot

✅ Collaborate with cross-functional teams to align GTM efforts and ensure a smooth customer journey

✅ Analyze data to inform strategy, improve performance, and drive growth

✅ Build and scale campaigns, from initial concept to execution and optimization

✅ Partner closely with the COO, Brand Designer, and Content Marketing Manager to ensure brand consistency and effective communication

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to balance multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of B2B marketing experience in a startup or agency environment

Required Skills:

• Proven expertise in CRM, data, automation, and analytics
• Strong proficiency in HubSpot and marketing automation tools
• Excellent analytical and problem-solving skills
• Ability to work independently and manage multiple projects
• Fluency in English (German is a plus)

Preferred Skills:

• Experience in the metals and mining industry
• Familiarity with marketing to a technical audience
• Strong communication and presentation skills

ASSUMPTION: While industry-specific experience is not required, a strong understanding of B2B marketing principles and a willingness to learn about the metals and mining industry are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Flexible hours and remote working options
• Family-friendly environment
• Learning budget and individual career path
• Team nights, summer parties, and other social events
• Discounted Urban Sports Club membership, Deutschland Ticket, meditation apps, bike leasing, and other perks
• Free language courses, corporate benefits discounts, and company pension scheme

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and comparable roles in the B2B SaaS industry. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (B2B SaaS, Metals & Mining)

Company Size: 51-200 employees (Mid-size)

Founded: 2016

Company Description:

• Metalshub is a leading software provider for the metals and mining industry, unlocking supply chain value for buyers and sellers of metals and minerals.
• The company provides software to buy, sell, and trade raw materials, enabling buyers and sellers to connect, negotiate, and close deals.
• Metalshub focuses on various raw materials, including iron ore, ferrous scrap, non-ferrous scrap, and battery materials, serving key players across the iron, steel, copper, aluminium, and other industries.

Company Specialties:

• SaaS
• Sales
• Procurement
• Tolling
• Metals
• Mining
• Industrial Minerals
• Raw Materials
• Scrap
• Iron & Steel
• Copper
• Aluminium
• and Battery Metals

Company Website: https://www.metals-hub.com

ASSUMPTION: Metalshub is a growing B2B SaaS company focused on digitalizing the metals and mining industry. The company values innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: Reports directly to the COO and collaborates closely with the Brand Designer and Content Marketing Manager

Work Arrangement: Hybrid (Remote with 2 days/month in Düsseldorf)

Growth Opportunities:

• Expanding the marketing team and taking on a leadership role
• Gaining experience in B2B SaaS marketing and the metals and mining industry
• Developing expertise in CRM, marketing automation, and data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with 2 days/month in Düsseldorf)

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is a major city in North Rhine-Westphalia, Germany, with a population of approximately 620,000 people.
• The city is known for its vibrant arts and culture scene, as well as its strong economy, with a focus on finance, IT, and media.
• Düsseldorf is well-connected by public transportation and has a international airport.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• 30-min chat with Vanessa (People & Culture)
• 45-min skills interview with Samir (Content Marketing Manager)
• 45-min strategy session with Frederik (COO)
• 45-min founder chat with Sebastian
• Office Day with the marketing team

Key Assessment Areas:

• Marketing expertise and strategic thinking
• CRM and marketing automation skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and decision-making abilities
• Research the metals and mining industry and Metalshub's products to demonstrate your interest and understanding of the role

ATS Keywords: CRM, marketing automation, data analysis, B2B marketing, integrated campaigns, digital marketing, event management, SEO, buyer journey, GTM strategy

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Drive real impact by helping scale a B2B SaaS company transforming the metals and mining industry
• Join a truly international team of 20+ nationalities and a gender split of over 40% female colleagues
• Work with a supportive management team that values your input and fosters a collaborative work environment

Work Style:

• Structured and organized, with a focus on efficiency and productivity
• Collaborative and communicative, with a strong emphasis on teamwork and cross-functional collaboration
• Adaptable and flexible, with a willingness to learn and grow in a dynamic and evolving environment

Self-Assessment Questions:

• Do you have experience working with CRM and marketing automation tools, and are you comfortable learning new technologies as needed?
• Are you able to balance multiple projects and prioritize your workload effectively?
• Do you thrive in a collaborative and dynamic work environment, and are you comfortable working with a diverse and international team?

ASSUMPTION: Metalshub values candidates who are passionate about driving growth and innovation in the B2B SaaS space, with a strong focus on collaboration, adaptability, and continuous learning.

⚠️ Potential Challenges

• Balancing multiple projects and priorities simultaneously
• Working with a diverse and international team, requiring strong communication and cultural sensitivity
• Adapting to a dynamic and evolving work environment, with a focus on growth and innovation
• Learning about the metals and mining industry and Metalshub's products, if you do not have prior experience in the field

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a dynamic and growing company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on CRM, marketing automation, and data analysis, with less emphasis on creative content development
• While the role is focused on the metals and mining industry, the skills and experience required are transferable to other B2B SaaS marketing roles
• Career progression in this role may involve expanding the marketing team and taking on a leadership position, with opportunities for growth and development within the company

ASSUMPTION: This role offers a unique blend of marketing expertise, data analysis, and industry-specific knowledge, providing a strong foundation for career growth and development in the B2B SaaS space.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to drive lead generation and brand awareness for a new product launch
• Optimizing CRM and marketing automation workflows to improve data quality, segmentation, and campaign performance
• Analyzing campaign data to identify trends, insights, and opportunities for improvement, and presenting findings to stakeholders

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, demonstrating the importance of both strategic thinking and tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in the metals and mining industry, and how does Metalshub address those challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/metalshub/14157042-growth-marketing-manager-m-f-d
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on CRM, marketing automation, and data analysis
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and decision-making abilities
• Research the metals and mining industry and Metalshub's products to demonstrate your interest and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.