Growth Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (m/w/d)

🔹 Company: STABL Energy

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing performance marketing campaigns across various digital channels
• Developing data-driven strategies for lead generation and conversion
• Ensuring seamless integration with Salesforce and close collaboration with the sales team
• Analyzing campaigns, funnels, and data to identify optimization opportunities and test hypotheses

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. The ideal candidate will have a proven track record in performance marketing and a solid understanding of CRM processes.

📋 Key Responsibilities

✅ Plan, manage, and optimize performance marketing campaigns (SEA, Paid Social, LinkedIn, etc.)

✅ Develop data-driven strategies for lead generation and conversion across the entire funnel

✅ Manage marketing automation in HubSpot, including workflows, lead scoring, and email campaigns

✅ Ensure seamless integration with Salesforce and collaborate closely with the sales team

✅ Analyze campaigns, funnels, and data, build dashboards, identify levers, test hypotheses, and optimize performance

✅ Bring new ideas, test, iterate, and optimize to drive sustainable growth

ASSUMPTION: This role requires a high level of self-motivation, proactivity, and the ability to work independently. The ideal candidate will be comfortable with data analysis and have a strong understanding of marketing automation tools like HubSpot.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in performance and growth marketing

Required Skills:

• Proven expertise in Google Ads, Microsoft Ads, and LinkedIn
• Strong knowledge of HubSpot (Marketing Hub) and understanding of CRM processes (Salesforce)
• Technical and analytical thinking skills
• Self-motivated, proactive, and able to work independently
• Ideally, experience in a startup or B2B tech environment

Preferred Skills:

• Fluency in German and English
• Experience with marketing automation tools

ASSUMPTION: While the job listing does not explicitly state preferred qualifications, fluency in German and English, as well as experience with marketing automation tools, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level marketing role in Munich)

Benefits:

• 30 Days Vacation
• Lunch Subsidy
• Wellpass Membership
• Monthly Benefit Card
• Pension Scheme Contribution
• Regular Team Events

Working Hours: Full-time (40 hours/week) with flexible working hours and the possibility to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Munich. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy Equipment Manufacturing

Company Size: 51-200 employees (Mid-size)

Founded: 2019

Company Description:

• STABL Energy specializes in advanced industrial battery storage systems, emphasizing reliability, safety, and efficiency
• The company is dedicated to optimizing energy management for renewable sources and offers outdoor solutions backed by robust R&D
• STABL Energy is committed to sustainability, extending the lifecycle of automotive batteries and reducing waste

Company Specialties:

• Battery Storage
• Power Electronics
• Energy Management
• Inverters
• Commercial Energy Storage Systems
• Second-life Automotive Batteries

Company Website: stabl.com

ASSUMPTION: STABL Energy is a mid-size company focused on renewable energy equipment manufacturing. The company's commitment to sustainability and innovative solutions makes it an attractive employer for candidates interested in the renewable energy sector.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site with the possibility to work remotely)

Growth Opportunities:

• Potential career progression into a senior marketing role or management position
• Opportunities to gain experience in a fast-growing startup environment
• Chance to work on innovative projects in the renewable energy sector

ASSUMPTION: This role offers growth opportunities in a dynamic and innovative industry. Candidates can expect to work on cutting-edge projects and have the chance to progress their careers as the company grows.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Baierbrunner Straße 30, Munich, Bavaria 81379, DE

Geographic Context:

• Munich is the capital city of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is an ideal location for professionals interested in the renewable energy sector, as it is home to numerous industry leaders and startups

Work Schedule: Full-time (40 hours/week) with flexible working hours and the possibility to work remotely

ASSUMPTION: Munich offers a vibrant and dynamic work environment with numerous opportunities in the renewable energy sector. The city's strong economy and rich cultural scene make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the hiring manager and/or team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing expertise and experience
• Data analysis and problem-solving skills
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the renewable energy sector and STABL Energy's mission
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently
• Research the company and its competitors to show your enthusiasm and knowledge of the industry

ATS Keywords: Performance Marketing, Growth Marketing, Lead Generation, HubSpot, Salesforce, Google Ads, Microsoft Ads, LinkedIn, Data Analysis, Marketing Automation, Funnel Strategy, Self-Motivated, Proactive, Startup Experience, B2B Tech

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant marketing experience and skills. Demonstrating a strong understanding of the renewable energy sector and STABL Energy's mission will also be important for success.

🛠️ Tools & Technologies

• HubSpot (Marketing Hub)
• Salesforce
• Google Ads
• Microsoft Ads
• LinkedIn Ads
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed are essential for this role. Candidates should have experience with these tools and be comfortable using them to manage marketing campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Accountability
• Continuous Learning

Work Style:

• Data-driven and analytical
• Self-motivated and proactive
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong background in performance marketing and a proven track record of driving growth?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you thrive in a collaborative and dynamic work environment?
• Are you committed to sustainability and interested in working in the renewable energy sector?

ASSUMPTION: STABL Energy values innovation, sustainability, and collaboration. Candidates should be comfortable working in a data-driven and dynamic environment and be committed to the company's mission of promoting sustainability through advanced battery storage systems.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Working with large datasets and complex analytics tools
• Keeping up with the fast-paced and ever-changing renewable energy sector
• Balancing the demands of marketing and sales teams

ASSUMPTION: This role may present challenges related to managing multiple marketing channels and working with large datasets. Candidates should be comfortable working in a fast-paced environment and be able to adapt to changes in the industry.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Performance Marketing Manager position in other industries, but with a focus on the renewable energy sector
• Unlike other marketing roles, this position requires a strong understanding of CRM processes and experience with marketing automation tools like HubSpot
• Career progression in this role may lead to a senior marketing position or a role in marketing management

ASSUMPTION: This role is similar to other growth marketing positions but has a unique focus on the renewable energy sector. Candidates should have experience in performance marketing and be comfortable working with data to drive growth.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for a new product launch
• Analyzing campaign performance data to identify optimization opportunities and improve ROI
• Collaborating with the sales team to create targeted email campaigns and nurture leads through the funnel

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role. Candidates should have experience with similar projects and be comfortable working on them in a dynamic and fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel and how my role would contribute to its optimization?
• How does the marketing team collaborate with the sales team to ensure seamless lead handoff and follow-up?
• What are the biggest challenges facing the renewable energy sector, and how does STABL Energy plan to address them?
• What opportunities are there for professional growth and development within the marketing team?
• How does STABL Energy support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry. Asking thoughtful and insightful questions can demonstrate your interest in the position and help you make an informed decision about whether the role is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently
• Research the company and its competitors to show your enthusiasm and knowledge of the industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.