Growth Marketing Manager, Mirakl Connect

📌 Core Information 🔹 Job Title: Growth Marketing Manager, Mirakl Connect 🔹 Company: Mirakl 🔹 Location: Boston, Massachusetts, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 14, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Developing and executing multi-channel marketing campaigns to drive customer acquisition and pipeline growth - Collaborating cross-functionally with Product, Sales, and Content teams to ensure consistent messaging and seamless lead handoff - Leveraging data-driven insights to refine strategies and improve ROI - Ensuring effective campaign rollout and performance adaptation for local markets ASSUMPTION: This role requires a strong background in demand generation and customer acquisition, with a focus on SMB audiences. The ideal candidate will have a proven track record in driving measurable results through integrated marketing campaigns. 📋 Key Responsibilities ✅ Campaign Strategy & Execution: - Design, launch, and optimize multi-channel marketing campaigns (paid media, SEO/SEM, email, social, partnerships, events) - Develop integrated marketing plans that align with business goals and customer needs - Oversee A/B testing, audience segmentation, and campaign personalization to maximize engagement and conversion ✅ Performance Analysis & Reporting: - Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce - Leverage data-driven insights to refine strategies, improve ROI, and achieve lead and pipeline targets ✅ Collaboration & Asset Development: - Work with creative and product marketing teams to develop compelling assets, offers, and messaging tailored for the SMB audience - Collaborate closely with cross-functional teams to ensure consistent messaging and seamless lead handoff ASSUMPTION: This role requires strong analytical skills, excellent communication, project management, and cross-functional collaboration skills. The ideal candidate will be able to thrive in a fast-paced, high-growth environment and balance strategic thinking with hands-on execution. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of experience in marketing, with a strong track record in demand generation and customer acquisition, ideally targeting SMB audiences - Hands-on experience with paid acquisition (Google Ads, Facebook, LinkedIn, etc.) and organic channels (SEO, content marketing) - Experience with field marketing or account-based marketing (ABM) is a strong plus Required Skills: - Strong analytical skills, with proficiency in campaign measurement and reporting tools - Excellent communication, project management, and cross-functional collaboration skills - Ability to thrive in a fast-paced, high-growth environment and balance strategic thinking with hands-on execution Preferred Skills: - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Familiarity with CRM systems (e.g., Salesforce) - Knowledge of French or other languages is a plus ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in Boston) Benefits: - Competitive health, dental, and vision insurance - 401(k) matching - Unlimited PTO - Flexible work arrangements (hybrid remote/on-site) - Employee stock options Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options available. ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Boston. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically e-Commerce and marketplace platforms Company Size: 501-1,000 employees (mid-sized company) Founded: 2012, with headquarters in Paris, France, and offices in Boston, MA, USA, and other global locations Company Description: - Mirakl is the global leader in platform business innovation, empowering retail and B2B enterprises to drive significant growth and efficiency in their online business - The company's suite of solutions provides a transformative way to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media - Mirakl is trusted by 450+ industry-leading businesses worldwide, including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar Company Specialties: - e-Commerce - Marketplace - Place de marché - SaaS - B2B - Retail - Software - Drop ship Company Website: www.mirakl.com ASSUMPTION: Mirakl's focus on platform business innovation and marketplace solutions makes it an attractive option for marketing professionals looking to gain experience in a cutting-edge, high-growth industry. 📊 Role Analysis Career Level: Mid-Senior level (5-10 years of experience) Reporting Structure: This role reports directly to the VP of Marketing, Mirakl Connect Work Arrangement: On-site, with flexible remote work options available Growth Opportunities: - Potential to grow into a leadership role as the company continues to expand - Opportunities to work on cross-functional projects and collaborate with international teams - Exposure to a wide range of marketing channels and tactics, allowing for continuous learning and skill development ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility and advance their career as the company continues to grow and expand its global presence. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location(s): - 100 Summer Street, 5th Floor, Boston, MA 02110, USA - Additional offices located in Paris, France; Barcelona, Spain; London, England; Munich, Germany; New York, USA; Sydney, Australia; Tokyo, Japan; and Bordeaux, France Geographic Context: - Boston, MA, USA: A vibrant, multicultural city with a thriving tech industry, offering a high quality of life, rich cultural experiences, and easy access to outdoor recreation and natural beauty - Mirakl's global presence provides opportunities for international travel and collaboration with diverse teams Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed ASSUMPTION: The Boston office offers a dynamic, collaborative work environment with easy access to public transportation, dining, and entertainment options. The global nature of the company provides opportunities for international travel and exposure to diverse cultures and perspectives. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screen with the HR team 3. In-depth interviews with the hiring manager and cross-functional team members 4. Final interview with the VP of Marketing, Mirakl Connect Key Assessment Areas: - Marketing strategy and campaign development - Data analysis and reporting - Cross-functional collaboration and communication skills - Cultural fit and alignment with Mirakl's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your approach to marketing strategy, campaign development, and data analysis - Research Mirakl's company culture and values to ensure a strong fit - Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement ATS Keywords: Demand Generation, Customer Acquisition, Campaign Management, SEO, SEM, Email Marketing, Social Media, Partnerships, Events, A/B Testing, Audience Segmentation, Data Analysis, Project Management, Collaboration, Creative Development, Performance Tracking ASSUMPTION: Mirakl's application process is designed to assess candidates' skills, experience, and cultural fit for the role. By tailoring your application materials and preparing for the interview process, you can increase your chances of success. 🛠️ Tools & Technologies - Google Analytics - HubSpot - Salesforce - Google Ads - Facebook Ads - LinkedIn Ads - Marketo (preferred, but not required) - CRM systems (e.g., Salesforce) - Marketing automation tools (e.g., HubSpot, Marketo) ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Accountable - Passionate Work Style: - Fast-paced and dynamic - Data-driven and results-oriented - Collaborative and cross-functional - Adaptable and flexible Self-Assessment Questions: 1. How do you align with Mirakl's customer-centric approach to marketing? 2. Can you provide an example of a time when you had to adapt your marketing strategy to meet changing customer needs or market conditions? 3. How do you approach collaboration and cross-functional teamwork in a fast-paced, high-growth environment? ASSUMPTION: Mirakl's company culture values innovation, collaboration, and a customer-centric approach to marketing. Candidates who can demonstrate a strong fit with these values and work styles will be well-suited to this role. 🛑 Potential Challenges 1. Balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment 2. Adapting marketing strategies and tactics for local markets and diverse customer segments 3. Collaborating effectively with cross-functional teams and international stakeholders 4. Managing a high volume of campaigns and projects simultaneously ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a customer-centric approach to marketing. 📈 Similar Roles Comparison 1. Marketing Manager, SMB: This role focuses on driving customer acquisition and pipeline growth for small and medium-sized businesses (SMBs). In contrast, the Growth Marketing Manager role at Mirakl Connect is focused on the global marketplace ecosystem and may involve working with larger enterprise clients as well. 2. Demand Generation Manager: Both roles focus on driving customer acquisition and pipeline growth, but the Growth Marketing Manager role at Mirakl Connect is more focused on the global marketplace ecosystem and may involve working with a broader range of marketing channels and tactics. 3. Customer Acquisition Manager: This role is more focused on the tactical execution of customer acquisition campaigns, while the Growth Marketing Manager role at Mirakl Connect is more focused on strategic planning, campaign development, and cross-functional collaboration. ASSUMPTION: While these roles share some similarities, the Growth Marketing Manager role at Mirakl Connect is unique in its focus on the global marketplace ecosystem and the need to collaborate effectively with cross-functional teams and international stakeholders. 📝 Sample Projects 1. Developing and executing a multi-channel marketing campaign to drive customer acquisition for a new marketplace feature 2. Analyzing campaign performance data to identify trends and optimize marketing strategies for local markets 3. Collaborating with the product marketing team to develop compelling assets and messaging for a new marketplace launch 4. Working with the sales team to develop targeted account-based marketing (ABM) campaigns for enterprise clients ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Growth Marketing Manager role at Mirakl Connect. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Mirakl Connect? 2. Can you describe the team structure and dynamics for this role? 3. How does Mirakl support the professional development and growth of its marketing team members? 4. What are the key priorities for this role in the first 30, 60, and 90 days? 5. How does Mirakl approach international expansion and localization of marketing campaigns? ASSUMPTION: These questions demonstrate your interest in the role, team, and company, and provide valuable insights into the expectations and priorities for this position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.lever.co/mirakl/853207b5-076b-4404-8707-69578726479d - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for the interview process by researching Mirakl's company culture, values, and marketing strategies - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.