📌 Core Information
🔹 Job Title: Growth Marketing Manager, Mirakl Connect
🔹 Company: Mirakl
🔹 Location: Paris, France & London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation and customer acquisition at a global scale
- Developing and executing data-driven marketing campaigns across multiple channels
- Optimizing campaigns for maximum ROI and cost efficiency
- Collaborating with cross-functional teams to ensure seamless campaign execution and business objectives alignment
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and optimization. It involves constant testing, iteration, and scaling of marketing tactics to drive results.
📋 Key Responsibilities
✅ Develop and execute data-driven marketing campaigns to generate a high volume of qualified leads across multiple channels (paid media, SEO/SEM, email, social, partnerships, events, etc.)
✅ Optimize campaigns to maximize ROI and scale lead acquisition while maintaining cost efficiency
✅ Constantly test, iterate, and scale online demand generation tactics that resonate with target audiences
✅ Design and implement an integrated marketing plan combining digital and offline tactics to drive awareness, engagement, and conversion in the SMB market
✅ Collaborate with Product and Business teams to ensure alignment between marketing efforts and overall business objectives to maximize impact
✅ Analyze campaign performance and pipeline impact; use insights to optimize campaigns and adjust strategies in real time
✅ Work closely with product marketing, content, and creative teams to develop compelling messaging, offers, and assets tailored for the SMB segment
✅ Become the cross-functional leader who partners with internal teams to ensure seamless execution of campaigns and ensure business objectives are met in all core regions (US/EMEA)
ASSUMPTION: This role requires a strong understanding of SMB buying behaviors and the ability to craft strategies that engage this audience effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing experience with a proven track record of driving lead generation and acquisition at scale in SMB-focused organizations
Required Skills:
- Hands-on experience managing and optimizing paid acquisition campaigns (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.) and organic channels (SEO, content marketing)
- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, Salesforce
- Ability to balance strategic thinking with tactical execution in a fast-paced, high-growth environment
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with field marketing and ABM approaches
- Fluency in French and English
ASSUMPTION: Candidates should have a deep understanding of SMB buying behaviors and be able to craft strategies that engage this audience effectively.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Growth Marketing Manager role with 5-10 years of experience in Paris and London)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Manager role with 5-10 years of experience in Paris and London. Actual compensation may vary based on qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on e-Commerce and marketplace platforms
Company Size: 501-1,000 employees (as of 2025)
Founded: 2012
Company Description:
- Mirakl is the global leader in platform business innovation, empowering retail and B2B enterprises to drive significant growth and efficiency in their online business
- Since 2012, Mirakl has been pioneering the platform economy, offering advanced, secure, and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media
- Mirakl is trusted by 450+ industry-leading businesses worldwide, including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar
Company Specialties:
- e-Commerce
- Marketplace
- Place de marché
- Saas
- B2B
- Retail
- Software
- and drop ship
Company Website: www.mirakl.com
ASSUMPTION: Mirakl's focus on platform business innovation and marketplace solutions makes it a unique and dynamic company to work for in the e-Commerce and software development industries.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with Product, Business, and other marketing teams
Work Arrangement: Remote OK, with flexible hours and the option to work from Mirakl's offices in Paris, London, or other global locations
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to take on additional responsibilities and grow within the marketing organization
- Chance to work on global campaigns and expand professional networks
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Mirakl's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): Paris, France & London, England, United Kingdom
Geographic Context:
- Paris, France: A vibrant city with a rich cultural scene, excellent dining options, and a high quality of life
- London, England, United Kingdom: A global hub for business, finance, and culture, offering a diverse range of neighborhoods and attractions
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Both Paris and London offer unique cultural experiences and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or other team members
- Case study or project presentation (if applicable)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and optimization skills
- Communication and collaboration abilities
- Cultural fit and alignment with Mirakl's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Be prepared to discuss your approach to lead generation and customer acquisition strategies
- Demonstrate your understanding of SMB buying behaviors and how you've successfully engaged this audience in previous roles
ATS Keywords: Growth Marketing, Lead Generation, Demand Generation, Campaign Optimization, Digital Marketing, SEO, Content Marketing, Analytics, Collaboration, Communication, SMB Marketing, Performance Tracking, Integrated Marketing, Field Marketing, ABM, Strategic Thinking
ASSUMPTION: Mirakl's interview process is designed to assess both your technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- Salesforce
- Google Ads
- Facebook Ads
- TikTok Ads
- LinkedIn Ads
- SEO and content marketing tools (e.g., SEMrush, Ahrefs, etc.)
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, with a focus on data analysis and optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Data-driven
- Results-oriented
- Adaptable
- Collaborative
- Proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in growth marketing?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Mirakl values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to changing market conditions and optimizing campaigns in real-time
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique focus on the SMB market and the opportunity to work on global campaigns
- Mirakl's platform business innovation focus sets it apart from traditional e-Commerce and software development companies
- This role offers significant growth potential and the chance to work with a diverse range of industries and clients
ASSUMPTION: This role offers a unique blend of marketing experience and the opportunity to work with a cutting-edge technology company in the e-Commerce and software development industries.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for Mirakl's SMB-focused product suite
- Optimizing paid acquisition campaigns to improve ROI and scale lead acquisition while maintaining cost efficiency
- Collaborating with cross-functional teams to launch a new integrated marketing campaign for a major client
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Mirakl support the professional development and growth of its marketing team members?
- Can you describe the typical career path for a growth marketing manager at Mirakl?
- How does Mirakl foster a culture of collaboration and innovation within its marketing organization?
- What are the biggest challenges facing the growth marketing team in the next 6-12 months, and how can this role help address them?
- How does Mirakl measure the success of its growth marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/mirakl/jobs/5396425004
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for your interview by researching Mirakl's company values, products, and industry trends
- If applicable, prepare a case study or project presentation showcasing your growth marketing expertise
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
