Growth Marketing Manager, Offline
Skylight
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
- Job Title: Growth Marketing Manager, Offline
- Company: Skylight
- Location: Los Angeles, California, United States (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 4, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (Telecommuting)
🚀 Job Overview
Skylight, a technology startup based in Los Angeles and San Francisco, is seeking a results-driven and highly motivated Growth Marketing Manager, Offline. This role involves driving growth across offline channels, with a focus on efficient customer acquisition. The ideal candidate will be analytical, entrepreneurial, and eager to build Skylight's offline marketing strategy from the ground up.
Assumption: This role requires a balance of data-driven decision making and creative problem-solving, with a strong emphasis on testing and optimization.
📋 Key Responsibilities
- Channel Management: Launch and manage offline channels (Podcast, Radio, Linear TV, CTV) to meet CPA targets through media planning, creative, targeting, and other optimizations.
- Strategy Development: Champion Skylight's offline test-and-learn agenda, continuously refining and optimizing existing tactics while actively identifying new channels and strategies.
- Measurement & Attribution: Own offline measurement, utilizing a combination of probabilistic and deterministic methodologies to attribute channel performance.
- Creative Collaboration: Partner with the creative team to ideate, execute, and iterate on creative concepts to improve the incremental impact of offline channels.
- Agency Management: Lead relationships with Skylight’s offline media agencies, ensuring effective execution, reporting, and budget management.
Assumption: The role may require occasional travel for meetings with agency partners or to attend industry events.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 4+ years of experience in growth marketing on offline channels (Podcast, Radio, TV, and CTV).
- Required Skills:
- Proven track record of successfully launching, optimizing, and scaling new offline channels.
- Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.).
- Experience leveraging incrementality testing to optimize and improve media performance.
- Cross-functional work experience (Creative, Legal, Data, Engineering, etc.).
- Highly curious, with a data-driven mindset and creative problem-solving skills.
Preferred Qualifications
- Experience in DTC and eCommerce.
- Experience with GA, Amplitude, or other analytics tools.
- Programmatic media buying experience (TTD, DV360, Amazon).
Assumption: While not required, experience with programmatic media buying tools can be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience and location).
- Benefits:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Except November & December)
Assumption: The salary range provided is inclusive of both California and Colorado-based candidates, as per the company's disclaimer.
📌 Applicant Insights
🔍 Company Context
- Industry: Skylight is a technology startup focused on creating consumer products that improve family life, with a mission to connect loved ones.
- Company Size: 11-50 employees
- Founded: 2004 (as a venue development group; technology startup founded later)
- Company Description: Skylight makes consumer products like Skylight Frame and Skylight Calendar, loved by millions worldwide. Their founders are former venture capitalists and serial entrepreneurs who have scaled the business to $100M+ in annual revenue while being completely bootstrapped.
- Company Specialties: Consumer products, family-focused technology, bootstrapped growth.
📊 Role Analysis
- Career Level: Mid-Senior level role, reporting directly to the Director of Growth.
- Reporting Structure: This role reports directly to the Director of Growth and is part of the marketing team.
- Work Arrangement: Remote (Telecommuting)
- Growth Opportunities: As a startup, Skylight offers opportunities for growth and impact as the company expands.
Assumption: The company's rapid growth and bootstrapped nature may present unique challenges and opportunities for career advancement.
🌍 Location & Work Environment
- Office Type: Remote (Telecommuting)
- Office Location(s): Los Angeles, California, United States
- Geographic Context: Los Angeles is a major city in California, known for its diverse culture, entertainment industry, and Mediterranean climate.
- Work Schedule: Full-time, with flexible hours and unlimited PTO.
Assumption: While the role is remote, there may be occasional travel requirements for meetings or industry events.
💼 Interview & Application Insights
- Typical Process: Apply through the provided link, initial screening, phone or video interview, case study or assignment, final interview with the hiring manager.
- Key Assessment Areas: Problem-solving skills, data analysis, creative thinking, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Be prepared to discuss your experience with offline marketing channels and provide examples of successful campaigns you've managed.
- Showcase your understanding of Skylight's mission and products.
🛠️ Tools & Technologies
- Google Analytics (GA)
- Amplitude (or other analytics tools)
- Programmatic media buying tools (TTD, DV360, Amazon)
👔 Cultural Fit Considerations
- Company Values: Skylight values innovation, customer focus, and continuous learning.
- Work Style: Skylight encourages a data-driven, entrepreneurial, and collaborative work style.
- Self-Assessment Questions:
- How do you align with Skylight's mission to connect loved ones through technology?
- How comfortable are you working in a fast-paced, startup environment with a high degree of autonomy?
- How do you approach continuous learning and adaptation in your work?
Assumption: Skylight's startup culture may appeal to candidates who thrive in dynamic, fast-paced environments and are comfortable with a high degree of autonomy.
⚠️ Potential Challenges
- Balancing data-driven decision making with creative problem-solving.
- Managing multiple offline channels and optimizing performance across them.
- Occasional travel requirements for meetings or industry events.
📈 Similar Roles Comparison
- Comparison with Online Growth Marketing Manager: This role focuses on offline channels, while an online counterpart would focus on digital channels. Both roles require a similar skill set and mindset but differ in the channels managed.
- Industry-specific context: Skylight's focus on consumer products and family-focused technology sets it apart from other tech startups.
- Career path comparison: This role can lead to career advancement within Skylight's marketing team or other departments, as the company grows.
📝 Sample Projects
- Developing and executing a podcast marketing strategy to drive customer acquisition.
- Optimizing linear TV campaigns to improve ROAS and CAC.
- Collaborating with the creative team to develop innovative CTV ad units.
Assumption: Sample projects should be tailored to the specific responsibilities and goals of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Skylight's overall marketing strategy?
- What are the most significant challenges facing the offline marketing team currently?
- How does Skylight support the growth and development of its employees?
- What is the company's approach to testing and iterating on marketing campaigns?
- How does Skylight measure the success of its offline marketing efforts?
Assumption: Interview questions should be tailored to the specific candidate and their understanding of the role and company.
📌 Next Steps for Applicants
- Apply through the provided link: [Apply here](https://jobs.workable.com/jobs/6nNhgRXvqb5C5WgwAzvkwC/remote-growth-marketing-manager%2C-offline-in-los-angeles-at-skylight)
- Customize your resume and cover letter to highlight relevant experience and skills.
- Prepare for the interview by researching Skylight's products and mission, and practicing your problem-solving skills.
- Follow up after the interview, expressing your enthusiasm for the role and asking any remaining questions.
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Growth Marketing Manager, Offline
- Company: Skylight
- Location: Los Angeles, California, United States (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: June 4, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (Telecommuting)
🚀 Job Overview
Skylight, a technology startup based in Los Angeles and San Francisco, is seeking a results-driven and highly motivated Growth Marketing Manager, Offline. This role involves driving growth across offline channels, with a focus on efficient customer acquisition. The ideal candidate will be analytical, entrepreneurial, and eager to build Skylight's offline marketing strategy from the ground up.
Assumption: This role requires a balance of data-driven decision making and creative problem-solving, with a strong emphasis on testing and optimization.
📋 Key Responsibilities
- Channel Management: Launch and manage offline channels (Podcast, Radio, Linear TV, CTV) to meet CPA targets through media planning, creative, targeting, and other optimizations.
- Strategy Development: Champion Skylight's offline test-and-learn agenda, continuously refining and optimizing existing tactics while actively identifying new channels and strategies.
- Measurement & Attribution: Own offline measurement, utilizing a combination of probabilistic and deterministic methodologies to attribute channel performance.
- Creative Collaboration: Partner with the creative team to ideate, execute, and iterate on creative concepts to improve the incremental impact of offline channels.
- Agency Management: Lead relationships with Skylight’s offline media agencies, ensuring effective execution, reporting, and budget management.
Assumption: The role may require occasional travel for meetings with agency partners or to attend industry events.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 4+ years of experience in growth marketing on offline channels (Podcast, Radio, TV, and CTV).
- Required Skills:
- Proven track record of successfully launching, optimizing, and scaling new offline channels.
- Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.).
- Experience leveraging incrementality testing to optimize and improve media performance.
- Cross-functional work experience (Creative, Legal, Data, Engineering, etc.).
- Highly curious, with a data-driven mindset and creative problem-solving skills.
Preferred Qualifications
- Experience in DTC and eCommerce.
- Experience with GA, Amplitude, or other analytics tools.
- Programmatic media buying experience (TTD, DV360, Amazon).
Assumption: While not required, experience with programmatic media buying tools can be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience and location).
- Benefits:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Except November & December)
Assumption: The salary range provided is inclusive of both California and Colorado-based candidates, as per the company's disclaimer.
📌 Applicant Insights
🔍 Company Context
- Industry: Skylight is a technology startup focused on creating consumer products that improve family life, with a mission to connect loved ones.
- Company Size: 11-50 employees
- Founded: 2004 (as a venue development group; technology startup founded later)
- Company Description: Skylight makes consumer products like Skylight Frame and Skylight Calendar, loved by millions worldwide. Their founders are former venture capitalists and serial entrepreneurs who have scaled the business to $100M+ in annual revenue while being completely bootstrapped.
- Company Specialties: Consumer products, family-focused technology, bootstrapped growth.
📊 Role Analysis
- Career Level: Mid-Senior level role, reporting directly to the Director of Growth.
- Reporting Structure: This role reports directly to the Director of Growth and is part of the marketing team.
- Work Arrangement: Remote (Telecommuting)
- Growth Opportunities: As a startup, Skylight offers opportunities for growth and impact as the company expands.
Assumption: The company's rapid growth and bootstrapped nature may present unique challenges and opportunities for career advancement.
🌍 Location & Work Environment
- Office Type: Remote (Telecommuting)
- Office Location(s): Los Angeles, California, United States
- Geographic Context: Los Angeles is a major city in California, known for its diverse culture, entertainment industry, and Mediterranean climate.
- Work Schedule: Full-time, with flexible hours and unlimited PTO.
Assumption: While the role is remote, there may be occasional travel requirements for meetings or industry events.
💼 Interview & Application Insights
- Typical Process: Apply through the provided link, initial screening, phone or video interview, case study or assignment, final interview with the hiring manager.
- Key Assessment Areas: Problem-solving skills, data analysis, creative thinking, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Be prepared to discuss your experience with offline marketing channels and provide examples of successful campaigns you've managed.
- Showcase your understanding of Skylight's mission and products.
🛠️ Tools & Technologies
- Google Analytics (GA)
- Amplitude (or other analytics tools)
- Programmatic media buying tools (TTD, DV360, Amazon)
👔 Cultural Fit Considerations
- Company Values: Skylight values innovation, customer focus, and continuous learning.
- Work Style: Skylight encourages a data-driven, entrepreneurial, and collaborative work style.
- Self-Assessment Questions:
- How do you align with Skylight's mission to connect loved ones through technology?
- How comfortable are you working in a fast-paced, startup environment with a high degree of autonomy?
- How do you approach continuous learning and adaptation in your work?
Assumption: Skylight's startup culture may appeal to candidates who thrive in dynamic, fast-paced environments and are comfortable with a high degree of autonomy.
⚠️ Potential Challenges
- Balancing data-driven decision making with creative problem-solving.
- Managing multiple offline channels and optimizing performance across them.
- Occasional travel requirements for meetings or industry events.
📈 Similar Roles Comparison
- Comparison with Online Growth Marketing Manager: This role focuses on offline channels, while an online counterpart would focus on digital channels. Both roles require a similar skill set and mindset but differ in the channels managed.
- Industry-specific context: Skylight's focus on consumer products and family-focused technology sets it apart from other tech startups.
- Career path comparison: This role can lead to career advancement within Skylight's marketing team or other departments, as the company grows.
📝 Sample Projects
- Developing and executing a podcast marketing strategy to drive customer acquisition.
- Optimizing linear TV campaigns to improve ROAS and CAC.
- Collaborating with the creative team to develop innovative CTV ad units.
Assumption: Sample projects should be tailored to the specific responsibilities and goals of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Skylight's overall marketing strategy?
- What are the most significant challenges facing the offline marketing team currently?
- How does Skylight support the growth and development of its employees?
- What is the company's approach to testing and iterating on marketing campaigns?
- How does Skylight measure the success of its offline marketing efforts?
Assumption: Interview questions should be tailored to the specific candidate and their understanding of the role and company.
📌 Next Steps for Applicants
- Apply through the provided link: [Apply here](https://jobs.workable.com/jobs/6nNhgRXvqb5C5WgwAzvkwC/remote-growth-marketing-manager%2C-offline-in-los-angeles-at-skylight)
- Customize your resume and cover letter to highlight relevant experience and skills.
- Prepare for the interview by researching Skylight's products and mission, and practicing your problem-solving skills.
- Follow up after the interview, expressing your enthusiasm for the role and asking any remaining questions.
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.