📌 Core Information
🔹 Job Title: Growth Marketing Manager (Oursky)
🔹 Company: Oursky (via nahc.io)
🔹 Location: Hong Kong, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading innovative B2B marketing strategies with a focus on ABM and lead nurturing to own the full marketing funnel.
- Being hands-on in campaign development, content creation, and performance analysis to drive business growth.
- Representing the company and showcasing FormX.ai at virtual and physical events.
- Collaborating with the sales team to create compelling sales materials.
ASSUMPTION: This role requires a strong understanding of B2B marketing, ABM strategies, and lead nurturing to excel in driving business growth for FormX.ai.
📋 Key Responsibilities
✅ Research ideal customers, define their pain points, and craft resonating messages.
✅ Create targeted account lists for ABM and run cold outreach campaigns via different platforms.
✅ Design lead nurture campaigns, implement SEO strategies, and create compelling lead magnets to convert prospects into opportunities and drive organic traffic to FormX.ai.
✅ Build sales materials like presentations and case studies to highlight FormX.ai's value and support the sales team.
✅ Lead the overall funnel progression by tracking and analyzing campaign performance through key metrics such as MQLs, SQLs, and ROI to optimize results and drive growth in FormX.ai's annual recurring revenue (ARR).
✅ Represent the company and showcase FormX.ai at virtual and physical events.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to optimize marketing efforts and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2+ years of experience in growth or digital marketing, preferably in B2B SaaS.
Required Skills:
- Strong communication and storytelling skills to create compelling content for PR and marketing purposes.
- Familiarity with SEO, web analytics for optimizing and tracking performance.
- Experience with AI tools, including "vibe coding," and a basic understanding of HTML/CSS is a plus.
- An outgoing personality with excellent verbal and written communication skills; comfortable engaging with customers, conducting research, and delivering compelling presentations at both virtual and physical events.
- Fluent in written and spoken Cantonese.
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of the AI or document processing industry.
ASSUMPTION: Candidates with a strong start-up mindset and relevant transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - 600,000 per annum (Based on experience and market standards for B2B Marketing roles in Hong Kong)
Benefits:
- Profit-sharing scheme.
- Cozy working environment and flat organizational culture.
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market standards for B2B Marketing roles in Hong Kong, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Artificial Intelligence and Software as a Service (SaaS)
Company Size: Small (11-50 employees) - A close-knit team with a focus on collaboration and agility.
Founded: 2019 - A relatively young company with a strong focus on innovation and growth.
Company Description:
- Oursky is a global technology company specializing in digital transformation solutions.
- Their flagship product, FormX.ai, leverages pioneering AI to transform physical documents into structured digital data.
- The company has a strong focus on innovation, with a mission to empower businesses through seamless digital transformation.
Company Specialties:
- AI-powered document processing.
- Digital transformation solutions.
- B2B marketing and sales enablement.
Company Website: oursky.com
ASSUMPTION: Oursky is a dynamic and innovative company focused on driving growth through cutting-edge technology and strategic marketing.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on growth and strategic planning.
Reporting Structure: This role reports directly to the CEO and works closely with the sales team.
Work Arrangement: On-site with flexible working hours and remote work options available.
Growth Opportunities:
- As the company grows, there will be opportunities for the right candidate to take on more responsibilities and advance their career.
- Potential to work on multiple products and services within the Oursky portfolio.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Oursky continues to expand its product offerings and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being.
Office Location(s): Sun House, 181 Des Voeux Road Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant tech industry.
- The office is located in the heart of Hong Kong's Central district, offering easy access to public transportation and amenities.
- The city is known for its diverse culture, delicious food, and stunning skyline.
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available.
ASSUMPTION: The work environment at Oursky is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening to assess communication skills and cultural fit.
- On-site interview with the CEO and other team members to discuss the role, responsibilities, and company culture.
- Final decision and offer.
Key Assessment Areas:
- Communication skills and presentation abilities.
- Understanding of B2B marketing strategies and ABM tactics.
- Problem-solving skills and ability to think strategically.
- Cultural fit and alignment with Oursky's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B SaaS and ABM strategies.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and ROI.
- Demonstrate your understanding of the AI and document processing industry, and how your skills and experience align with Oursky's mission.
ATS Keywords: B2B Marketing, ABM, Lead Nurturing, SEO, Content Creation, Performance Analysis, Sales Support, Presentation Skills, Cantonese
ASSUMPTION: The interview process at Oursky is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot).
- SEO tools (e.g., SEMrush, Ahrefs, or Moz).
- AI tools for document processing (e.g., FormX.ai).
- Project management tools (e.g., Asana, Trello, or Jira).
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and technologies to drive growth.
- Collaboration: Working together to achieve common goals and support each other's success.
- Transparency: Fostering an open and honest work environment where everyone's voice is heard.
Work Style:
- Agile and adaptable, with a focus on continuous learning and improvement.
- Results-driven, with a strong emphasis on performance and ROI.
- Collaborative, with a focus on teamwork and mutual support.
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment where you can drive growth through strategic marketing initiatives?
- Are you comfortable working in a close-knit team and collaborating with various stakeholders to achieve common goals?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Oursky values candidates who are passionate about driving growth, embracing innovation, and working collaboratively to achieve success.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously.
- Adapting to a fast-paced, dynamic work environment with evolving priorities and goals.
- Balancing the need for strategic planning with the need for quick, data-driven decision-making.
- Working in a competitive market with limited resources and budget constraints.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, innovation, and impact on the company's success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on ABM strategies and lead nurturing to drive business growth.
- While the role is similar to other B2B marketing positions, the focus on AI-powered document processing sets it apart from other industries.
- Career progression in this role may involve taking on more responsibilities, managing a team, or transitioning into a leadership role as the company grows.
ASSUMPTION: This role offers unique opportunities for growth and development in the dynamic and innovative field of AI-powered document processing.
📝 Sample Projects
- Developing and executing a targeted ABM campaign that generates a 20% increase in qualified leads within the first three months.
- Creating a comprehensive SEO strategy that improves organic traffic by 30% within six months.
- Designing and implementing a lead nurturing campaign that increases the conversion rate from MQL to SQL by 15% within one year.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive growth, optimize performance, and achieve measurable results in a B2B marketing role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the sales team, and how can marketing support their efforts to overcome these obstacles?
- How does Oursky foster a culture of innovation and continuous learning, and what opportunities are there for professional development in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does Oursky support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B SaaS and ABM strategies.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and ROI.
- Demonstrate your understanding of the AI and document processing industry, and how your skills and experience align with Oursky's mission.
- Follow up with a polite email one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
