Growth Marketing Manager, Paid Media

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Paid Media

🔹 Company: Lightspeed Commerce

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day paid media initiatives for the North American region
• Planning, executing, analyzing, and optimizing campaigns across various platforms
• Driving sales and increasing conversions from website visitors
• Collaborating with sales teams and understanding B2B lead generation

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Responsible for growing leads and sales via Paid Search, Paid Social, Display, and Video campaigns across all NOAM industries

✅ Directly execute campaigns on Google, Bing, Facebook, YouTube, and other emerging platforms

✅ Monitor trends, investigate irregularities in performance, and troubleshoot ad issues

✅ Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies

✅ Track, report, and analyze the performance of paid media initiatives and campaigns

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience managing PPC campaigns across Google and Bing

Required Skills:

• Proficient in Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, DV360, YouTube Ads
• Strong analytical skills and experience generating SEM reports
• Well-versed in performance marketing, conversion optimization, and online customer acquisition
• Experience with website analytics tools (e.g., Google Analytics)

Preferred Skills:

• Experience as a team lead or manager
• Lead-generation experience in a B2B environment
• Experience collaborating with sales teams

ASSUMPTION: Candidates with experience in a B2B environment and collaborating with sales teams will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee stock purchase plan
• Generous time off policies

Working Hours: Full-time, Monday to Friday, with some flexibility for team meetings and deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Lightspeed Commerce operates in the Software Development industry, focusing on cloud-based commerce solutions for retail, hospitality, and golf businesses.

Company Size: Lightspeed has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: 2005, in Montreal's gay village, with an original focus on serving the LGBTQ+ community.

Company Description:

• Powering the businesses that are the backbone of the global economy
• Providing merchants with a one-stop commerce platform to simplify, scale, and provide exceptional customer experiences
• Transforming and unifying online and physical operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks

Company Specialties:

• Point of Sale
• Retail
• Software
• POS
• iPad
• eCommerce
• Multi-Store
• Multi-Store Pro
• Cloud POS
• Lightspeed Retail
• Lightspeed Restaurant
• Omnichannel
• Loyalty
• Delivery
• Payments
• ePOS
• eCommerce
• Restaurant software
• and Retail software

Company Website: https://www.lightspeedhq.com/

ASSUMPTION: Lightspeed's focus on diversity, inclusion, and community engagement makes it an attractive workplace for candidates seeking a supportive and welcoming environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Growth Marketing Manager will report directly to the Senior Marketing Manager, North America.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for team meetings and collaboration.

Growth Opportunities:

• Potential to lead a team and mentor junior marketing professionals
• Opportunities to expand skills and knowledge in various marketing channels and strategies
• Possibility to take on additional responsibilities and grow within the company

ASSUMPTION: Candidates with strong leadership potential and a desire to grow within the company will excel in this role.

🌍 Location & Work Environment

Office Type: Lightspeed's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 410 Adelaide St W, 501, Toronto, Ontario M5V 1S4, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering ample opportunities for professional growth and networking
• The city is known for its diverse neighborhoods, arts, culture, and culinary scene
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for team meetings and deadlines. Occasional weekend work may be required to support campaign launches or special projects.

ASSUMPTION: Candidates who thrive in a fast-paced, collaborative environment and enjoy working in a dynamic city will find this role and location appealing.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager (Senior Marketing Manager, North America)
• Final interview with the VP of Marketing, North America
• Background check and offer extension

Key Assessment Areas:

• Understanding of paid media strategies and tactics
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Alignment with Lightspeed's company values and culture

Application Tips:

• Highlight relevant experience and achievements in paid media management
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions focused on problem-solving, teamwork, and adaptability
• Research Lightspeed's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Paid Media, PPC, SEM, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, DV360, YouTube Ads, Performance Marketing, Conversion Optimization, Online Customer Acquisition, Website Analytics, Analytics, Reporting, B2B Marketing, Sales Collaboration, Lead Generation

ASSUMPTION: Applicants should focus on demonstrating their expertise in paid media management and their ability to work effectively in a collaborative, data-driven environment.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Meta Ads
• LinkedIn Ads
• DV360
• YouTube Ads
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, or JIRA)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to discuss their experience with each platform.

👔 Cultural Fit Considerations

Company Values:

• Customer-first mindset
• Act with integrity
• Think big and act bold
• Support our teams
• Strive for excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of driving results through paid media campaigns?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you share Lightspeed's commitment to diversity, inclusion, and community engagement?

ASSUMPTION: Candidates who can demonstrate a strong fit with Lightspeed's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring campaigns remain on target and within budget
• Keeping up with the latest trends and best practices in paid media management
• Collaborating effectively with various teams, including sales, product, and design
• Adapting to changes in the market and adjusting strategies accordingly

ASSUMPTION: Candidates should be prepared to discuss their strategies for overcoming these challenges and their ability to adapt and pivot when faced with unexpected obstacles.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on paid media and B2B lead generation
• Lightspeed's company culture and commitment to diversity and inclusion set it apart from other tech companies
• Career progression in this role may include opportunities to lead a team, expand into new markets, or take on additional responsibilities

ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this opportunity at Lightspeed.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a new product launch
• Analyzing campaign performance data to optimize spend and improve ROI
• Collaborating with the sales team to create targeted campaigns for specific verticals or customer segments

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to data-driven decision-making and optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid media team currently, and how can this role help address them?
• How does Lightspeed support the growth and development of its marketing team members?
• What opportunities are there for collaboration with other teams, such as sales or product, in this role?
• How does Lightspeed measure the success of its paid media campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid media management
• Prepare for behavioral and situational interview questions focused on problem-solving, teamwork, and adaptability
• Research Lightspeed's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.