📌 Core Information
🔹 Job Title: Growth Marketing Manager: Paid Media Operations
🔹 Company: SimplePractice
🔹 Location: Remote - Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel performance marketing strategies
- Optimizing campaigns across various platforms to improve key metrics like CAC and LTV
- Collaborating with cross-functional teams to align growth strategies with business objectives
- Leveraging experience in SaaS and SMB markets to identify and target ideal customer profiles
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to drive customer acquisition and retention.
📋 Key Responsibilities
✅ Develop and execute multi-channel performance marketing strategies across various platforms such as Search Engine Marketing (SEM), Paid Social Marketing, Native Advertising, Programmatic Display Advertising, and YouTube Advertising
✅ Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth
✅ Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels
✅ Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies
✅ Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance
✅ Collaborate with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years in growth or performance marketing roles, particularly in SaaS and SMB environments
Required Skills:
- Proven experience in campaign strategy, execution, and optimization
- Familiarity with marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads
- Strong analytical skills and data-driven mindset
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with A/B testing and growth hacking methodologies
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the SaaS and SMB markets will have a strong understanding of the unique challenges and opportunities in these sectors.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year (Estimated based on market research for similar roles and experience levels in Mexico)
Benefits:
- Privatized Medical, Dental & Vision Coverage
- Work From Home stipend
- Flexible Time Off (FTO), wellbeing days, paid holidays, and Summer Fridays
- Monthly Meal Reimbursement
- Holiday Bonus, 15-day Aguinaldo
- Hybrid Work Schedule & Catered Lunch
- Relocation bonus for candidates joining from a different city
- Employee Resource Groups (ERGs)
Working Hours: Full-time (40 hours per week) with a hybrid work schedule
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically practice management solutions for health and wellness professionals
Company Size: Medium (201-500 employees) - Offers a mix of startup-like agility and established processes
Founded: 2012 - With over a decade of experience, SimplePractice has a solid track record in the industry
Company Description:
- SimplePractice is changing the face of health and wellness through innovative solutions that simplify the life of practitioners
- Offers an all-in-one platform for managing practices and providing tools and resources to help practitioners thrive
- Focuses on small business owners in the health and wellness industry, such as therapists, nutritionists, speech language pathologists, and massage therapists
Company Specialties:
- Practice management software
- Telehealth
- Online appointment scheduling
- Insurance billing
- Practice documentation
- Client portal
- Secure messaging
- Secure payments
- Continuing education
Company Website: https://www.simplepractice.com
ASSUMPTION: SimplePractice's focus on health and wellness practitioners allows for a unique understanding of the market and its specific needs.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing department
Reporting Structure: This role reports directly to the Director of Growth Marketing and collaborates with various cross-functional teams
Work Arrangement: Hybrid - A mix of remote work and in-office collaboration, with a focus on flexibility and work-life balance
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or Director of Marketing roles
- Expanding skills and expertise in growth marketing and performance optimization
- Opportunities to work on diverse campaigns and projects across various marketing channels
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid - A mix of remote work and in-office collaboration
Office Location(s): Santa Monica, California (Headquarters) with remote team members across the United States and Mexico
Geographic Context:
- Mexico - Offers a diverse and vibrant culture, with a growing tech industry and a strong focus on work-life balance
- Remote work - Provides flexibility and the opportunity to work from anywhere within Mexico
- Hybrid work environment - Allows for both collaboration and independent work, fostering a dynamic and inclusive team culture
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and productivity
ASSUMPTION: The hybrid work environment at SimplePractice fosters a collaborative and inclusive team culture, while also offering the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Director of Growth Marketing and other team members
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience in SaaS and SMB marketing campaigns
- Demonstrate a strong understanding of data-driven decision making and optimization strategies
- Showcase creativity and innovation in previous marketing projects
ATS Keywords: Paid Media Operations, Performance Marketing, Growth Strategies, Campaign Management, Search Engine Marketing, Paid Social Marketing, Native Advertising, Programmatic Display Advertising, YouTube Advertising, A/B Testing, Analytics, Marketing Optimization
ASSUMPTION: The interview process at SimplePractice is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Taboola
- Outbrain
- DV360
- YouTube Ads
- Google Analytics
- Tableau or Looker
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - Focus on understanding and meeting the needs of health and wellness practitioners
- Innovative - Encourage creativity and continuous improvement
- Collaborative - Foster a team-oriented and inclusive work environment
Work Style:
- Data-driven - Make informed decisions based on data and analytics
- Adaptable - Embrace change and pivot strategies as needed
- Results-focused - Prioritize outcomes and continuous improvement
Self-Assessment Questions:
- How do you approach A/B testing and optimization in your marketing campaigns?
- Can you describe a time when you had to adapt your marketing strategy due to changes in the market or customer behavior?
- How do you ensure that your marketing efforts align with the company's values and goals?
ASSUMPTION: Cultural fit is essential for success at SimplePractice, as the company values a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in performance marketing
- Balancing remote work and in-office collaboration effectively
- Adapting to the unique needs and preferences of health and wellness practitioners
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance optimization and data-driven decision making
- Experience in the SaaS and SMB markets is highly valued, as it allows for a deeper understanding of the target audience and their unique needs
- Career progression in this role may lead to senior marketing management or director-level positions within the company
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and creative problem-solving, making it an excellent fit for candidates with a strong background in performance marketing and a passion for driving results.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition for a new product launch
- Optimizing a paid social media campaign to improve conversion rates and reduce cost per acquisition
- Conducting A/B tests on ad creatives and landing pages to maximize ROI and improve campaign performance
ASSUMPTION: These sample projects demonstrate the hands-on and data-driven nature of the role, as well as the opportunity to work on diverse and impactful marketing campaigns.
❓ Key Questions to Ask During Interview
- How does SimplePractice support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does SimplePractice approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SimplePractice measure and track the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking these questions can provide valuable insights into the company culture, team dynamics, and expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing and growth strategies
- Prepare a portfolio or examples of your previous marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
