Growth Marketing Manager, Paid Search

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Paid Search

🔹 Company: Kin Insurance

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Owning and optimizing Paid Search campaigns across Google and Bing Ads
• Driving acquisition efficiency while maintaining strong unit economics
• Collaborating cross-functionally with creative and product teams
• Analyzing campaign performance data to refine strategies
• Staying updated with SEM trends and platform updates

ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on continuous learning and optimization.

📋 Key Responsibilities

✅ Own and manage Google Ads and Bing Ads campaigns, including creation, execution, and day-to-day operations

✅ Manage budgets efficiently to optimize CAC, policy binds, and total premium

✅ Continuously refine keyword and negative keyword lists, bid strategies, audiences, and ad creative

✅ Analyze campaign performance data to uncover actionable insights and refine strategies

✅ Collaborate with creative and product teams to test new copy, landing pages, and audience targeting approaches

✅ Stay ahead of SEM trends, platform updates, and customer acquisition best practices

✅ Conduct competitive and market analysis to identify new opportunities

ASSUMPTION: This role requires a strong analytical mindset and a detail-oriented approach to campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree a plus)

Experience: 5+ years of experience managing Google and Bing Ads accounts with $10M+ annual budgets

Required Skills:

• Proven expertise in Google Ads and Bing Ads, with a deep understanding of SEM best practices
• Strong analytical skills, with experience using Google Sheets/Excel and data reporting tools like Looker or Tableau
• Experience with A/B testing and statistical significance in ad performance measurement
• Excellent communication and collaboration skills, comfortable working cross-functionally
• Detail-oriented with a passion for testing, learning, and optimizing

Preferred Skills:

• Experience in fintech or insurtech industries
• Startup experience or comfort working in fast-moving environments
• Hands-on experience with Google Tag Manager

ASSUMPTION: Candidates should have a proven track record in Paid Search campaign management and a strong analytical skillset.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for mid-level marketing roles in the US)

Benefits:

• Medical, Dental, Vision, Life Insurance, and Disability Insurance options
• Employee Assistance Program
• Elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance, and pet insurance
• Competitive salary and equity
• 401K with a company match of up to 4%
• Flexible PTO for exempt employees, along with 8 company-observed holidays
• Paid parental leave program (100% salary continuation for up to 14 weeks for birthing parents and 8 weeks for non-birthing parents)
• Continuing education and professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the US. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically focused on home insurance

Company Size: Medium (501-1,000 employees), which offers a balance between growth opportunities and established processes

Founded: 2016, with a mission to change home insurance by leveraging data and technology

Company Description:

• Kin is a direct-to-consumer digital insurer focused on the growing home insurance market
• Offers customized coverage and fast, high-quality claims service through a user-friendly technology platform
• Backed by marquee investors, including QED Investors, Activate Capital, August Capital, and others

Company Specialties:

• Homeowners Insurance
• Condo Insurance
• InsureTech
• Mobile Insurance
• Flood Insurance
• Home and Property Insurance

Company Website: https://www.kin.com

ASSUMPTION: Kin Insurance is a well-established company in the insurtech industry, focusing on home insurance and leveraging technology to provide a seamless user experience.

📊 Role Analysis

Career Level: Mid-Senior Level, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: This role reports directly to the Head of Growth Marketing

Work Arrangement: Remote (US only), with the flexibility to work from home or any location within the United States

Growth Opportunities:

• Potential to expand into other paid media channels and take on additional responsibilities
• Opportunities to work on high-impact projects and drive significant business growth
• Possibility to move into a leadership role as the company continues to grow

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing department and the company.

🌍 Location & Work Environment

Office Type: Remote (US only), with no physical office location required

Office Location(s): Not applicable (remote work only)

Geographic Context:

• The United States, with a focus on reaching customers across all 50 states
• No specific time zone requirement, but candidates must be able to work effectively within US business hours
• Opportunity to work with a diverse team spread across the United States

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: This role offers a remote work arrangement, allowing for a flexible work-life balance and the ability to work from any location within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment to assess analytical and creative skills
• Final interview with the hiring manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Campaign management and optimization expertise
• Communication and collaboration skills
• Cultural fit and alignment with Kin's mission and values

Application Tips:

• Highlight relevant experience and achievements in Paid Search campaign management
• Demonstrate a strong understanding of SEM best practices and industry trends
• Showcase your ability to analyze data and draw actionable insights
• Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Paid Search, Google Ads, Bing Ads, SEM, Campaign Management, Data Analysis, Marketing Strategy, Customer Acquisition, Remote Work

ASSUMPTION: The interview process for this role is designed to assess the candidate's analytical skills, campaign management expertise, and cultural fit with Kin Insurance.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Sheets/Excel
• Looker or Tableau
• Google Tag Manager (optional)

ASSUMPTION: This role requires proficiency in Google Ads and Bing Ads, as well as strong analytical skills using tools like Google Sheets/Excel and Looker or Tableau.

👔 Cultural Fit Considerations

Company Values:

• Member-centric: Put members first in everything we do
• Innovative: Embrace change and continuous learning
• Collaborative: Work together to achieve our mission
• Data-driven: Use data to inform our decisions and improve our products
• Accountable: Take ownership of our work and deliver results

Work Style:

• Remote-friendly: Collaborate effectively with team members across the United States
• Data-driven: Analyze data and draw insights to inform decision-making
• Detail-oriented: Focus on the details to ensure campaign success
• Creative: Think outside the box and test new approaches

Self-Assessment Questions:

• How do you prioritize member needs and preferences in your marketing strategies?
• Describe a time when you had to adapt to a significant change in the market or platform. How did you approach it?
• How do you balance attention to detail with a creative and innovative mindset?

ASSUMPTION: Kin Insurance values a member-centric, data-driven, and collaborative work environment, with a strong emphasis on continuous learning and innovation.

⚠️ Potential Challenges

• Managing a substantial annual budget for Paid Search campaigns
• Staying up-to-date with SEM trends and platform updates
• Balancing short-term performance optimization with long-term strategic planning
• Working effectively in a remote environment with team members spread across the United States

ASSUMPTION: This role presents unique challenges related to budget management, staying current with industry trends, and working remotely with a distributed team.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on Paid Search campaigns and requires a deep understanding of SEM best practices
• In the insurtech industry, this role is unique in its focus on driving acquisition efficiency while maintaining strong unit economics
• Career progression in this role could lead to expanded responsibilities in other paid media channels or a move into a leadership position

ASSUMPTION: This role is unique in its focus on Paid Search campaign management within the insurtech industry, offering a clear path for career advancement and growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive Paid Search strategy to drive customer acquisition for a new product launch
• Analyzing campaign performance data to identify underperforming keywords and ad groups, and optimizing them for improved efficiency
• Collaborating with creative and product teams to A/B test new ad copy, landing pages, and audience targeting approaches

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on Paid Search campaign management, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current Paid Search campaign structure and performance? What are the key areas for optimization?
• How does the marketing team collaborate with other departments, such as product and creative, to ensure consistent messaging and branding across channels?
• What are the most significant challenges facing the Paid Search team in the coming months, and how can this role help address them?
• How does Kin support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of Paid Search campaigns, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's Paid Search campaigns, and their fit with Kin's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kin Insurance careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in Paid Search campaign management
• Prepare for the phone or video screen by reviewing the job description and practicing your responses to common interview questions
• If selected for the final interview, be prepared to discuss your approach to campaign optimization, data analysis, and cross-functional collaboration
• Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.