Growth Marketing Manager: Paid Social

📌 Core Information

🔹 Job Title: Growth Marketing Manager: Paid Social

🔹 Company: NoGood

🔹 Location: New York, New York, United States (Remote)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Managing ad spend across leading social advertising platforms and Google Ads
• Launching and optimizing ad campaigns for various clients
• Collaborating with creative teams to produce high-quality ad assets
• Analyzing campaign performance and providing strategic insights
• Improving clients' bottom-of-funnel performance to lower CAC and improve LTV

ASSUMPTION: This role requires a strong understanding of paid social and SEM strategies, as well as experience working with creative teams to produce engaging ad content.

📋 Key Responsibilities

✅ Provide strategic insights on emerging trends and industry developments

✅ Launch ad campaigns across paid social and paid search for multiple clients

✅ Become an expert on clients' brands and goals to develop creative solutions

✅ Liaise with branding/creative teams to ensure ad assets align with brand guidelines

✅ Present weekly reporting on campaign performance and highlight experiments to run

✅ Act as an advisor to guide clients on improving bottom-of-funnel performance

✅ Demonstrate strong project management skills and maintain open client communication

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple clients and projects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 1 year of experience managing ad spend on social platforms and Google Ads, with a minimum monthly budget of $10,000

Required Skills:

• Proven experience managing ad spend on leading social advertising platforms (e.g., Meta, LinkedIn, TikTok, Pinterest)
• Experience managing ad spend on Google Ads
• Strong analytical skills and data-driven mindset
• Excellent written and verbal communication skills
• Proficient in marketing attribution platforms (e.g., Rockerbox, AppsFlyer)

Preferred Skills:

• Experience working with D2C brands or B2B SaaS products
• Familiarity with marketing automation tools
• Knowledge of SQL or other data querying languages

ASSUMPTION: Candidates with experience in a similar role or relevant industry experience are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $65,000 - $90,000 base pay per year, plus bonus opportunities

Benefits:

• Premium medical, dental, and vision coverage
• Home office stipend
• Unlimited PTO plan
• Paid parental leave plan
• 401(k) plan with employer matching
• Mentorship and career growth support
• Access to top-tier resources and industry experts
• Quarterly team trips (onsite and offsite)
• Gym, wellness, and access to mental health plans
• Free lunch, snacks, cold brew, and happy hours
• Ongoing employee development programs

Working Hours: Full-time (40 hours per week), with flexible hours and occasional on-site work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in New York. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: NoGood is an advertising services company specializing in growth marketing for iconic brands and fast-growing startups.

Company Size: NoGood is a small company with 11-50 employees, offering a close-knit work environment and opportunities for growth.

Founded: NoGood was founded in 2016 and has since worked with prominent clients such as Nike, Oura, Spring Health, TikTok, Intuit, and P&G.

Company Description:

• NoGood is a team of growth leads, creatives, engineers, and data scientists dedicated to unlocking rapid growth for their clients
• The company brings together art and science in strategy, creative, content, and growth expertise, powered by robust data analytics and proprietary AI tech
• NoGood is recognized by TechCrunch as a verified expert growth marketing agency

Company Specialties:

• Growth hacking
• Digital marketing
• Growth marketing
• SaaS
• eCommerce
• SEO
• Performance PR
• Content marketing
• PPC
• Video advertising
• Social media
• Google Adwords
• Podcast advertising
• Marketing automation
• Conversion rate optimization
• Graphic design
• Branding
• Performance marketing
• Content and data science

Company Website: nogood.io

ASSUMPTION: NoGood's small size and focus on growth marketing provide opportunities for employees to have a significant impact on the company's success and their own professional development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Growth Marketing Director and works closely with the creative, product, and content teams

Work Arrangement: Hybrid (remote with occasional on-site work in New York)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunities to work with high-profile clients and gain exposure to various industries
• Access to mentorship and career growth support

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in a fast-paced, dynamic environment and work with high-profile clients.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional on-site work in New York)

Office Location(s): 524 Broadway, New York, New York 10013, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The office is located in the SoHo neighborhood, providing easy access to public transportation and various amenities
• New York's competitive job market and high cost of living may impact compensation expectations

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional on-site work

ASSUMPTION: The hybrid work arrangement offers a balance between the flexibility of remote work and the benefits of in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the Growth Marketing Director
• Case study or project presentation
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with NoGood's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on paid social and SEM campaigns
• Prepare a case study or project presentation showcasing your ability to launch and optimize ad campaigns
• Demonstrate your understanding of NoGood's unique value proposition and how your skills and experience align with the company's mission

ATS Keywords: Paid social, SEM, Meta advertising, ad campaign management, creative collaboration, data analytics, project management, marketing attribution, reporting, client communication, social media strategy, performance optimization, attention to detail, analytical skills, thought leadership, D2C marketing, B2B SaaS marketing

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and be prepared to discuss their approach to paid social and SEM campaigns during the interview process.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Meta, LinkedIn, TikTok, Pinterest)
• Google Ads
• Marketing attribution platforms (e.g., Rockerbox, AppsFlyer)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Exceed expectations and set the new standard
• Be resourceful and find a way
• Collaborate and lift as we climb
• Continuously learn and improve
• Embrace diversity and inclusion

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on results and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have experience exceeding client expectations and setting new standards in your previous roles?
• Can you provide examples of your ability to be resourceful and find creative solutions to challenges?
• How do you approach collaboration and teamwork, and how have you contributed to a positive work environment in previous roles?
• What steps do you take to continuously learn and improve your skills and knowledge?
• How do you embrace diversity and inclusion in your personal and professional life?

ASSUMPTION: Candidates who align with NoGood's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing ad spend for multiple clients with varying goals and objectives
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing remote work and occasional on-site work in New York
• Meeting client expectations and delivering results in a competitive market

ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they plan to approach these potential challenges in this role.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on paid social and SEM strategies and the requirement to manage ad spend for multiple clients
• NoGood's small size and focus on growth marketing provide opportunities for employees to have a significant impact on the company's success and their own professional development
• Career paths in this role may include advancing to a senior role within NoGood or transitioning to a similar role at a larger advertising agency or in-house marketing team

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this role and how it aligns with their career goals.

📝 Sample Projects

• Launching a successful ad campaign for a D2C brand, resulting in a 20% increase in sales and a 15% reduction in CAC
• Optimizing a B2B SaaS product's paid social campaigns, leading to a 30% increase in qualified leads and a 25% reduction in cost per lead
• Collaborating with a creative team to produce high-quality ad assets that capture an audience's attention and align with a client's brand guidelines

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in previous roles.

❓ Key Questions to Ask During Interview

• How does NoGood support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does NoGood approach collaboration and communication with clients, and what role does this position play in that process?
• What opportunities are there for this role to grow and evolve within the company, and how has NoGood supported similar growth in the past?
• How does NoGood measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and NoGood's mission, and be prepared to discuss their own career goals and how this role fits into their long-term plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, focusing on paid social and SEM campaigns
• Prepare a case study or project presentation showcasing your ability to launch and optimize ad campaigns
• Demonstrate your understanding of NoGood's unique value proposition and how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.