Growth Marketing Manager, Performance

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Performance

🔹 Company: Mochi Health

🔹 Location: San Francisco, CA

🔹 Job Type: On-site

🔹 Category: Healthcare

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing strategies to engage clients in their health and wellness journey
• Analyzing campaign performance and optimizing channels for maximum ROI
• Collaborating with marketing leadership to maximize ROI/CPA goals within budget constraints
• Exploring and testing new marketing channels and partnerships
• Working in an in-person capacity at Mochi Health's San Francisco office

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns to drive business growth.

📋 Key Responsibilities

✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns

✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities

✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting

✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection

✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost

✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints

✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3+ years of experience in performance marketing

Required Skills:

• Proven ability to interpret data, derive insights, and make recommendations
• Advanced Excel skills
• Experience in both Facebook and Google Ads
• Knowledge of campaign performance analysis and media planning/buying

Preferred Skills:

• SQL experience

ASSUMPTION: While SQL experience is not required, it would be beneficial for this role as it may involve working with databases and large datasets.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 annually

Benefits:

• Catered meals five days a week (breakfast, lunch, and dinner)
• On-site Barista for unlimited espresso/matcha bar
• Transportation benefits
• 401(k) match
• Unlimited PTO
• Fully covered life insurance
• Super primo medical, dental, and vision insurance
• Competitive compensation with a generous equity package

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is inclusive of the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Mochi Health operates in the Healthcare industry, specifically focusing on obesity medicine and weight care solutions.

Company Size: Mochi Health is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: Mochi Health was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
• The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients and help them achieve lasting success.
• Mochi Health's best-in-class telehealth platform is designed to make care accessible to patients whenever and wherever they need it.

Company Specialties:

• Obesity medicine
• Weight loss and obesity treatments
• Telehealth services
• Personalized care plans

Company Website: https://bit.ly/join-mochi-homepage

ASSUMPTION: Mochi Health's focus on personalized care and innovative treatment options sets it apart in the healthcare industry and creates a unique work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of relevant experience and strong analytical skills.

Reporting Structure: The Growth Marketing Manager, Performance reports directly to the Marketing department and works closely with marketing leadership to maximize ROI and explore new marketing channels.

Work Arrangement: This is an on-site position, requiring the candidate to work from Mochi Health's San Francisco office.

Growth Opportunities:

• As Mochi Health continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a leadership role within the Marketing department.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.

ASSUMPTION: Mochi Health's commitment to employee growth and development, combined with its rapid expansion, creates an ideal environment for career advancement.

🌍 Location & Work Environment

Office Type: Mochi Health's office is a vibrant, downtown San Francisco location that fosters creativity and collaboration.

Office Location(s): 161 Natoma St, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major hub for the technology and healthcare industries, providing ample opportunities for professional growth and networking.
• The city offers a diverse range of cultural attractions, dining options, and recreational activities.
• Mochi Health's office is conveniently located near public transit, great coffee shops, and other amenities.

Work Schedule: The work schedule for this role is Monday through Friday, with the possibility of occasional overtime to meet project deadlines.

ASSUMPTION: Mochi Health's prime location in downtown San Francisco provides employees with easy access to the city's many amenities and a vibrant work environment that encourages creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing department and/or hiring manager
• Final interview with the company's founders or other senior leadership
• Background check and reference check

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign optimization and strategy development
• Collaboration and communication skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Mochi Health's mission and values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, data analysis, and campaign optimization
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams

ATS Keywords: Performance marketing, data analysis, campaign optimization, marketing strategy, ROI, CPA, budget management, marketing channels, consumer targeting, media planning, Google Ads, Facebook Ads, Excel, SQL

ASSUMPTION: Mochi Health's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to contribute to the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Excel (advanced)
• SQL (basic)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Mochi Health continues to grow and adopt new technologies to optimize its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Mochi Health prioritizes empathetic communication and a patient-centered approach to care
• Data-driven decision making: The company relies on data and insights to inform its marketing strategies and optimize campaign performance
• Continuous improvement: Mochi Health is committed to ongoing learning and growth, both for its employees and its patients

Work Style:

• Collaborative: The Marketing department works closely with other teams within the company to maximize ROI and drive business growth
• Data-focused: This role requires a strong attention to detail and a deep understanding of data analysis and interpretation
• Innovative: Mochi Health encourages employees to think outside the box and explore new marketing channels and strategies

Self-Assessment Questions:

• Do you have a proven track record of using data to drive marketing strategies and optimize campaign performance?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you thrive in a fast-paced, innovative work environment that prioritizes continuous learning and growth?

ASSUMPTION: Mochi Health's unique approach to obesity medicine and weight care creates a work environment that requires employees to be adaptable, innovative, and deeply committed to the company's mission and values.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the candidate to manage multiple projects and deadlines simultaneously
• The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment
• The competitive salary range and comprehensive benefits package may attract a high volume of applicants, making the application and interview process more competitive
• The role may require the candidate to work occasional overtime to meet project deadlines or manage campaign performance during peak hours

ASSUMPTION: While these challenges may present obstacles for some candidates, they also highlight the exciting and dynamic nature of the role and the opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on performance marketing and requires a strong background in data analysis and campaign optimization
• Mochi Health's unique approach to obesity medicine and weight care sets it apart from other healthcare companies, creating a unique work environment and culture
• This role offers significant opportunities for career growth and development within the Marketing department and the company as a whole

ASSUMPTION: While this role may share some similarities with other marketing positions, its unique focus on performance marketing and Mochi Health's innovative approach to obesity medicine create a distinct and exciting opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive performance analysis and optimization strategy for Mochi Health's Facebook Ads campaigns
• Conducting a thorough media planning analysis to identify optimization opportunities and maximize ROI for the company's Google Ads campaigns
• Collaborating with the Marketing department to explore and test new marketing channels, such as TikTok, Snapchat, or Pinterest, to expand Mochi Health's reach and engage new audiences

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the Growth Marketing Manager, Performance role at Mochi Health.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it informs marketing strategies?
• How does the Marketing department collaborate with other teams within the company to maximize ROI and drive business growth?
• What opportunities are there for professional growth and development within the Marketing department and the company as a whole?
• How does Mochi Health support employees in balancing work-life responsibilities, especially for those working on-site?
• Can you provide an example of a successful marketing campaign that the company has implemented, and how data analysis and optimization contributed to its success?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, data analysis, and campaign optimization
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams
• If selected for an interview, be prepared to discuss your approach to data analysis, campaign optimization, and marketing strategy
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.