Growth Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (Remote)

🔹 Company: M3 USA

🔹 Location: Fort Washington, Pennsylvania, United States

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving growth of MDLinx's endemic HCP audience through SEO, paid acquisition, and lifecycle engagement
• Supporting lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Optimizing multichannel campaigns, from SEO and paid acquisition to onsite conversion and campaign experimentation
• Collaborating cross-functionally with content, product, analytics, and sales teams to ensure alignment and effectiveness of marketing strategies

ASSUMPTION: This role requires a strategic, analytical, and creative mindset with a strong understanding of both HCP and media buyer dynamics in digital healthcare media.

📋 Key Responsibilities

✅ Drive growth of MDLinx's endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships

✅ Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus

✅ Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement

✅ Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy

✅ Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists

✅ Support sales and client success to align messaging, capture new business opportunities, and improve conversion

✅ Develop growth experiments for new offerings to test traction and scale

✅ Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)

✅ Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys

✅ Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization

✅ Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.

✅ Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years in growth marketing, performance marketing, or lifecycle marketing, preferably in healthtech, media, or B2B SaaS

Required Skills:

• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Experience working cross-functionally with content, product, analytics, and sales teams
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments

Preferred Skills:

• Advanced Marketing Knowledge: Deep understanding of omnichannel marketing principles, strategies, and best practices.
• Email and Text Marketing Expertise: Proven experience in developing and executing successful email and text marketing campaigns.
• Analytical & Measurement Skills: Strong ability to analyze data, generate insights, and make data-driven decisions. Ability to lead marketing performance reporting, including development of a strategic framework for reporting marketing impact back to the business.
• Communication Skills: Excellent communication and collaboration abilities for effective stakeholder management.
• Technological Proficiency: Familiarity with marketing technology platforms and tools, with the ability to leverage them for campaign success. Strong experience or comfort with marketing automation and data platforms.
• Creative Problem-Solving: Ability to develop innovative solutions to complex marketing challenges.
• Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Leadership: Proven leadership abilities to manage and mentor a team, fostering a collaborative and high-performing work environment.

ASSUMPTION: Candidates with a proven track record in driving growth and engagement in healthcare or related industries will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles in the United States)

Benefits:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: M3 USA operates in the healthcare and technology sectors, focusing on digital solutions for healthcare, life sciences, pharmaceuticals, and more.

Company Size: M3 USA has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: M3 USA was founded in 2000, with over 20 years of experience in the industry.

Company Description:

• M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more.
• The company's success is anchored in its trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research.
• M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Company Specialties:

• Digital healthcare solutions
• Medical education
• Job placement for healthcare professionals
• Market research and insights

Company Website: https://www.m3usa.com/

ASSUMPTION: M3 USA's focus on digital healthcare solutions and global engagement provides a unique opportunity for growth and impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position as the team expands.

Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including content, product, analytics, and sales.

Work Arrangement: This role is remote, with the expectation of being available during core business hours (Eastern Time Zone).

Growth Opportunities:

• As MDLinx continues to grow and expand its offerings, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and grow within the organization.
• This role provides the opportunity to work closely with senior leadership and influence the direction of the marketing function.
• The dynamic and innovative work environment at M3 USA fosters professional growth and development.

ASSUMPTION: The Growth Marketing Manager will have the opportunity to make a significant impact on the growth and success of MDLinx and M3 USA.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): Fort Washington, Pennsylvania, United States

Geographic Context:

• Fort Washington is a suburb of Philadelphia, Pennsylvania, with a population of approximately 8,500 people.
• The area offers a mix of urban and suburban living, with easy access to Philadelphia's cultural attractions, historical sites, and outdoor recreation opportunities.
• Pennsylvania is home to a robust healthcare industry, with numerous hospitals, healthcare systems, and pharmaceutical companies based in the state.

Work Schedule: Full-time (40 hours per week), with flexible hours and the expectation of being available during core business hours (Eastern Time Zone).

ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from anywhere within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the VP of Marketing
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Technical skills in marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments

Application Tips:

• Highlight your experience driving acquisition and engagement across paid, owned, and organic channels in your resume.
• Tailor your cover letter to demonstrate your understanding of MDLinx's business and the role's requirements.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
• Be ready to discuss your approach to A/B testing, marketing automation, and data-driven decision-making during the interview.

ATS Keywords: Growth Marketing, Performance Marketing, Lifecycle Marketing, SEO, A/B Testing, Marketing Automation, Email/CRM, Google Analytics, Campaign Experimentation, HCP Audiences, Pharma Marketing, Compliance-Sensitive Environments

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and technical proficiency in marketing.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Email/CRM tools (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Google Analytics
• Campaign experimentation tools (e.g., Optimizely, VWO)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Growth Marketing Manager will be expected to have experience with and proficiency in a variety of marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: M3 USA fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive change.
• Collaboration: M3 USA values teamwork and cross-functional collaboration, with a focus on collective success and shared goals.
• Integrity: M3 USA is committed to ethical and responsible business practices, with a strong focus on transparency, accountability, and honesty.

Work Style:

• Dynamic and fast-paced: M3 USA operates in a rapidly evolving industry, requiring employees to be adaptable, proactive, and responsive to change.
• Data-driven: M3 USA values data-informed decision-making and continuous optimization based on performance metrics and analytics.
• Customer-focused: M3 USA prioritizes the needs and preferences of its customers, with a strong commitment to delivering exceptional value and experiences.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy the challenge of driving growth and engagement in a rapidly evolving industry?
• Are you comfortable working remotely and managing your time effectively in a flexible work arrangement?
• Do you have a strong data-driven mindset and enjoy analyzing data to inform strategic decisions and optimize marketing campaigns?
• Are you an effective communicator and collaborator, with experience working cross-functionally with diverse teams?

ASSUMPTION: Candidates who are a strong cultural fit for M3 USA will be highly motivated, adaptable, and customer-focused, with a strong data-driven mindset and a collaborative work style.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues and the broader organization.
• The fast-paced and dynamic nature of the role may require long hours and the ability to manage multiple projects simultaneously.
• The compliance-sensitive environment of pharma marketing may present unique challenges in campaign development and execution.
• The competitive nature of the healthcare industry may require continuous innovation and adaptation to maintain a competitive edge.

ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other growth marketing roles in healthcare, this position offers a unique opportunity to work with a diverse HCP audience and drive engagement across multiple channels.
• Unlike other roles in the industry, this position requires a strong understanding of both HCP and media buyer dynamics in digital healthcare media.
• Career progression in this role may involve taking on additional responsibilities and growing into a management position as the team expands.

ASSUMPTION: Candidates should be prepared to compare this role to similar positions in the industry and consider the unique opportunities and challenges it presents.

📝 Sample Projects

• Developing and executing a targeted SEO campaign to drive organic traffic and engagement for a specific HCP specialty
• Creating and optimizing an email nurture campaign to re-engage inactive HCP users and drive them through the onboarding process
• Designing and running an A/B test to optimize the conversion rate of the MDLinx homepage, with a focus on driving user registrations

ASSUMPTION: Candidates should be prepared to discuss their approach to these sample projects and demonstrate their ability to drive growth and engagement in a healthcare setting.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does MDLinx approach collaboration and information sharing between cross-functional teams, and how would this role contribute to that process?
• What are the most significant challenges facing the MDLinx marketing team currently, and how would this role address those challenges?
• How does MDLinx measure and track the success of its marketing campaigns, and how would this role contribute to improving those metrics?
• What opportunities exist for professional growth and development within the marketing team and the broader organization?

ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role, the team, and the broader organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience driving acquisition and engagement across paid, owned, and organic channels, as well as your familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments.
• Write a cover letter that demonstrates your understanding of MDLinx's business and the role's requirements, emphasizing your strategic thinking, analytical skills, and technical proficiency in marketing.
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results, to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.