Growth Marketing Manager – SaaS B2B (F/H)

📌 Core Information

🔹 Job Title: Growth Marketing Manager – SaaS B2B (F/H)

🔹 Company: Questel

🔹 Location: Montpellier (Hybrid)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 office days)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a multichannel growth marketing strategy for a SaaS B2B solution
• Collaborating with cross-functional teams (Sales, Product, Group Marketing) to drive acquisition, awareness, and client activation
• Leading content marketing efforts, including defining an editorial line, coordinating production, and ensuring targeted distribution
• Monitoring performance KPIs, analyzing data, and providing actionable recommendations to optimize growth strategies
• Working in a dynamic, international environment with a flat hierarchy that values courtesy, honesty, and courage

ASSUMPTION: This role requires a strong digital marketing background, with a focus on growth and content marketing. Candidates should have experience in B2B digital marketing, preferably in a SaaS environment, and be comfortable working with various marketing channels and tools.

📋 Key Responsibilities

✅ Define, execute, and optimize a multichannel growth marketing strategy, including SEO, SEA, LinkedIn Ads, sponsored content, webinars, and nurturing campaigns

✅ Identify effective levers based on markets and personas, and conduct rapid experimentation to optimize growth strategies

✅ Design and improve conversion funnels, from landing pages to onboarding

✅ Define a clear and consistent editorial line tailored to an expert B2B audience, and propose, test, and coordinate the production of varied content

✅ Collaborate with writers, internal experts, designers, and providers to produce high-quality content and ensure coherent multichannel distribution

✅ Set up an editorial calendar and ensure deliverable tracking

✅ Monitor performance KPIs, use analytics tools to manage campaigns, and provide regular reporting and actionable recommendations

ASSUMPTION: This role involves a high degree of autonomy, requiring the candidate to be self-driven, creative, and comfortable working with data to optimize growth strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3 to 5 years of experience in growth marketing, content marketing, or B2B digital marketing, ideally in a SaaS or tech environment

Required Skills:

• Proven experience in growth marketing, content marketing, or B2B digital marketing
• Strong digital culture: SEO, SEA, marketing automation, analytics, content formats
• Ability to define a use-case-oriented editorial line and coordinate content production
• Proficiency in tools: Google Ads, SEMrush, LinkedIn Campaign Manager, email automation tools
• Autonomy, rigor, creativity, and a test-and-learn mindset
• Interest in complex domains: intellectual property, data, AI
• Professional English required (German is a plus)

Preferred Skills:

• Experience with B2B SaaS products
• Knowledge of the intellectual property sector

ASSUMPTION: While a degree in Marketing or a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on market research for similar roles in the region)

Benefits:

• Full-time, permanent position
• Agile and dynamic work environment with structured onboarding and continuous learning
• Flat hierarchy with a focus on courtesy, honesty, and courage
• Pleasant working atmosphere in an international environment
• International teams with offices in the USA, EMEA, and APAC
• Key role in the growth of a reference B2B SaaS solution in its sector
• Modern tools and in-house expertise with real freedom to propose and act

Working Hours: Full-time (37.5 hours/week) with up to 3 days of remote work

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the region. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Questel is a true end-to-end intellectual property solutions provider, serving 20,000 organizations in more than 30 countries. They offer software, tech-enabled services, and consulting services for the optimal management of IP assets portfolios.

Company Size: Questel has 1,001-5,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: Questel was founded in 1998 and has since grown into a global leader in intellectual property management solutions.

Company Description:

• Questel offers a comprehensive suite of IP management solutions, including patent, trademark, domain name, and design services
• The company leverages state-of-the-art technology, such as artificial intelligence, big data, and blockchain, to optimize IP asset management
• Questel's mission is to facilitate the development of innovation in an efficient, secure, and sustainable way

Company Specialties:

• Technology Scouting
• Portfolio Pruning
• Licensing IN & M&A
• Search and Analyze
• IP cost management
• Intellectual Asset Management
• Docketing
• Invention Disclosure management
• IP consulting
• innovation Management
• Business Intelligence
• Patent
• Trademark
• Design
• Foreign Filing
• IP Translation
• Intellectual Asset Management
• Open Innovation
• Patent Drafting
• Prior Art
• Blockchain
• IP Renewals
• and IP Recordals

Company Website: questel.ai

ASSUMPTION: Questel's extensive experience and global presence make it an attractive employer for candidates seeking a stable, growth-oriented environment with international exposure.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including Sales, Product, and Group Marketing.

Work Arrangement: This is a hybrid role, with up to 3 days of remote work per week.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into new markets or product lines
• Development of leadership and management skills through team mentoring and project management

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and the opportunity to make a substantial impact on the company's growth strategies.

🌍 Location & Work Environment

Office Type: Questel's Montpellier office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Questel's main office is located in Montpellier, with additional offices in Paris, Alexandria (VA), Shanghai, Tokyo, Munich, Arequipa, Taipei, Seoul, Grenoble, Sophia Antipolis, and Noida.

Geographic Context:

• Montpellier is a vibrant city in the Occitanie region of southern France, known for its Mediterranean climate, rich history, and cultural attractions
• The city is home to several universities and research institutions, providing a talent pool for Questel's operations
• Montpellier's strategic location between the Mediterranean Sea and the Cévennes mountains offers easy access to both urban and natural environments

Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 12:00 PM and 1:30 PM to 5:30 PM. However, the hybrid work arrangement allows for flexible working hours.

ASSUMPTION: Questel's Montpellier office provides a dynamic, international work environment with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Questel careers portal
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interviews with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Content marketing skills and editorial line development
• Ability to work autonomously and manage multiple projects
• Data analysis and performance monitoring skills
• Cultural fit and alignment with Questel's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Questel's business and the intellectual property sector
• Showcase your ability to develop and execute growth marketing strategies
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset

ATS Keywords: Growth Marketing, Content Marketing, B2B Digital Marketing, SEO, SEA, Marketing Automation, Analytics, IP, SaaS, Hybrid Role, Montpellier, Occitanie, France

ASSUMPTION: Questel's recruitment process is designed to assess candidates' technical skills, cultural fit, and strategic thinking. Applicants should be prepared to discuss their approach to growth marketing and content strategy in detail.

🛠️ Tools & Technologies

• Google Ads
• SEMrush
• LinkedIn Campaign Manager
• Email automation tools
• Analytics tools (e.g., Google Analytics)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Questel provides modern tools and in-house expertise to support the Growth Marketing Manager's efforts. Candidates should be comfortable working with a variety of marketing technologies and tools.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurship: Questel fosters a dynamic, innovative culture that encourages employees to take ownership of their roles and drive growth
• Respect: The company values open communication, collaboration, and inclusivity, ensuring that all employees feel valued and heard
• Integrity: Questel is committed to ethical business practices, transparency, and accountability in all aspects of its operations

Work Style:

• Agile and dynamic, with a focus on continuous learning and improvement
• Collaborative and international, with a flat hierarchy that encourages open communication and decision-making
• Data-driven, with a strong emphasis on performance monitoring and optimization

Self-Assessment Questions:

• Do you have a proven track record of driving growth through digital marketing strategies in a B2B environment?
• Are you comfortable working autonomously and managing multiple projects in a dynamic, international setting?
• Do you thrive in a data-driven culture and enjoy analyzing performance metrics to optimize growth strategies?
• Are you passionate about intellectual property and eager to learn about the complexities of the IP sector?
• Do you align with Questel's values of entrepreneurship, respect, and integrity, and are you excited about the opportunity to contribute to the company's growth?

ASSUMPTION: Questel's cultural fit assessment focuses on identifying candidates who share the company's values and are eager to contribute to its growth and success.

⚠️ Potential Challenges

• The intellectual property sector can be complex and challenging to understand, requiring candidates to quickly grasp the nuances of the industry
• The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration with remote team members
• The dynamic nature of the role may require candidates to adapt to changing priorities and workloads

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on growth strategies and a deep understanding of the B2B digital marketing landscape
• The intellectual property sector presents unique challenges and opportunities, requiring candidates to develop specialized knowledge and expertise
• This role offers significant growth potential, with the opportunity to make a substantial impact on the company's growth strategies and expand into new markets or product lines

ASSUMPTION: Candidates should be prepared to discuss their approach to growth marketing and content strategy in the context of the intellectual property sector and Questel's business objectives.

📝 Sample Projects

• Developing and executing a multichannel growth marketing campaign to drive user acquisition and engagement for a new SaaS product launch
• Conducting market research and competitive analysis to identify growth opportunities and optimize marketing strategies
• Creating and implementing an editorial calendar to ensure consistent, targeted content distribution across multiple channels
• Analyzing performance data to optimize conversion funnels and improve overall marketing effectiveness
• Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives and target audience preferences

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current growth marketing strategies in place for the SaaS solution, and how this role will contribute to their evolution?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of growth marketing campaigns, and how are they tracked and optimized?
• How does the company approach collaboration and information sharing between marketing, sales, and product teams to ensure alignment and effectiveness?
• What are the most significant challenges facing the intellectual property sector, and how does Questel differentiate itself in the market?

ASSUMPTION: These questions are designed to assess the company's growth strategies, marketing culture, and approach to the intellectual property sector, helping candidates make informed decisions about their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research Questel's business and the intellectual property sector to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the hiring manager within one week of your initial application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.