Growth Marketing Manager ( Senior )

📌 Core Information

🔹 Job Title: Growth Marketing Manager (Senior)

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing campaigns across digital channels to drive user acquisition, retention, and revenue growth
• Analyzing data and performance metrics to optimize campaigns and drive continuous improvement
• Collaborating with cross-functional teams to align growth efforts with broader company objectives
• Managing and mentoring a team of marketers
• Staying updated with emerging technologies and best practices in growth marketing

ASSUMPTION: This role requires a strong understanding of digital marketing principles and the ability to interpret data to formulate and execute growth marketing strategies.

📋 Key Responsibilities

✅ Identify and implement digital growth strategies for the business

✅ Develop and execute strategic marketing campaigns to drive user acquisition, retention, and revenue growth across all digital channels and consumer touchpoints

✅ Utilize data analytics and performance metrics to optimize marketing campaigns and drive continuous improvement across the funnel

✅ Oversee ad developments, testing, and analysis for performance optimization

✅ Collaborate with cross-functional teams to ensure alignment on growth efforts with broader company objectives

✅ Prepare and present forecasts and regular reports on growth performances to senior management

✅ Conduct market research and competitive analysis to identify new growth opportunities and stay ahead of industry trends

✅ Lead and mentor a team of marketers, providing guidance, support, and professional development opportunities

✅ Stay abreast of emerging technologies and best practices in growth marketing, and leverage insights to drive innovation and experimentation

ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and hands-on campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Minimum of 5 years of experience in growth marketing or digital marketing roles

Required Skills:

• Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Knowledge of CRM tools, marketing automation setup, and SEO tools
• Expertise with Google Analytics, performance dashboards, and basic SQL
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Strong analytical skills and proficiency in data analysis tools and techniques
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams

Preferred Skills:

• Knowledge of traditional marketing

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion.

💰 Compensation & Benefits

Salary Range: SGD 7000 - SGD 8000 per month

Benefits:

• Not specified in the job description

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in Singapore.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, specializing in technology, BFSI, human resource & administration, engineering & manufacturing, sales & marketing, and finance & accounting sectors.
• The company aims to foster fruitful careers rather than short-term jobs and placements, utilizing an efficient, systematic, and ultra-precise recruitment method that surpasses industry standards.
• Flintex Consulting offers valuable insight to candidates and companies to maximize their recruitment efforts and provides a streamlined platform to match needs efficiently.

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: flintex.com.sg

ASSUMPTION: Flintex Consulting is a well-established recruitment agency with a strong focus on matching employee skill sets with current vacancies accurately.

📊 Role Analysis

Career Level: Senior-level marketing role with team management responsibilities

Reporting Structure: This role reports directly to the hiring manager and may have supervisory responsibilities for a team of marketers

Work Arrangement: On-site, full-time position with a standard workweek of 40 hours

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department
• Opportunities to work on diverse projects and campaigns, driving business growth and innovation
• Chance to develop and mentor junior team members, enhancing leadership and coaching skills

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore 079903

Geographic Context:

• Singapore is a global commerce hub with a thriving business ecosystem
• The office is located in the Central Business District (CBD), offering easy access to public transportation and amenities
• The city-state has a tropical rainforest climate, with uniform temperatures throughout the year

Work Schedule: Standard workweek of 40 hours, with flexibility for remote work not specified in the job description

ASSUMPTION: The office environment is professional and dynamic, with opportunities for collaboration and growth within the marketing team and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior management or stakeholders

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Leadership and team management capabilities

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
• Prepare for interview questions that focus on your strategic thinking, data-driven decision making, and leadership skills

ATS Keywords: Digital Marketing, Growth Marketing, Data Analysis, Campaign Management, Team Management, CRM Tools, Marketing Automation, SEO, SEM, Paid Social, Display Advertising, Retargeting, Affiliate Marketing, CRO, Google Analytics, A/B Testing

ASSUMPTION: The application process may involve multiple rounds of interviews, focusing on assessing the candidate's technical skills, cultural fit, and alignment with the company's goals and values.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• Google Analytics
• Data analysis tools (e.g., Excel, SQL)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated in the job description

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to new ideas and technologies

Self-Assessment Questions:

• Do you have a proven track record of driving successful optimizations in digital marketing campaigns?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess strong leadership and mentoring skills to guide and develop a team of marketers?

ASSUMPTION: Candidates should assess their fit with the company's work style and values, as well as their ability to thrive in a dynamic and collaborative environment.

⚠️ Potential Challenges

• Managing and optimizing multiple digital marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in growth marketing
• Balancing strategic planning with hands-on campaign management
• Adapting to the unique needs and goals of a recruitment agency's marketing department

ASSUMPTION: These challenges are common to growth marketing roles and can be addressed through strong organizational skills, continuous learning, and effective communication and collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on driving business growth through digital channels and its requirement for team management and mentoring skills
• In the context of the recruitment industry, this role emphasizes the importance of data-driven decision making and continuous optimization to drive customer acquisition and retention
• Career progression in this role may lead to leadership or management positions within the marketing department or the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations within the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive user acquisition and revenue growth for a new recruitment platform
• Optimizing paid advertising campaigns to improve return on investment and reduce cost per acquisition
• Conducting market research and competitive analysis to identify new growth opportunities and trends in the recruitment industry

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the growth marketing manager role and the importance of data-driven decision making in driving business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions help candidates assess the role's fit with their skills, experience, and career goals, as well as gain insights into the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and how your skills match the required qualifications
• Prepare for interview questions that focus on your strategic thinking, data-driven decision making, and leadership skills
• Follow up with the hiring manager within one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.