📌 Core Information
🔹 Job Title: Growth Marketing Manager/Specialist
🔹 Company: MobieTrain
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid working options
🚀 Job Overview
Key aspects of this role include:
- Co-owning and creating MobieTrain’s digital growth strategy
- Planning, running, and optimizing multi-channel campaigns
- Driving high-quality lead generation and supporting full-funnel growth
- Leading and implementing account-based marketing (ABM) approach
- Collaborating with cross-functional teams to ensure alignment and consistency
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have a proven track record in B2B SaaS marketing, with a background in digital growth and performance marketing.
📋 Key Responsibilities
✅ Co-create and execute MobieTrain’s digital growth strategy together with the Marketing Manager and Chief Commercial Officer
✅ Plan, run, and optimize multi-channel campaigns across Google Ads, LinkedIn, retargeting, and beyond
✅ Drive high-quality lead generation and support full-funnel growth in close collaboration with Sales
✅ Lead and implement MobieTrain’s account-based marketing (ABM) approach
✅ Set up a clear lead scoring model and routing process with Sales and RevOps
✅ Launch, test, and scale new paid growth initiatives quickly
✅ Use AI tools and automation to boost efficiency and output
✅ Improve and manage SEO, PPC, performance marketing, and inbound lead flow
✅ Work closely with content, brand, and product marketing to ensure alignment and consistency
✅ Track, report, and optimize campaign performance based on real-time data
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively across multiple teams. Strong project management and communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-7 years of experience in B2B SaaS marketing, with a focus on digital growth or performance
Required Skills:
- Proven hands-on expertise in managing paid media campaigns (Google Ads, LinkedIn)
- Experience with ABM and collaborating with sales teams to drive pipeline
- Proficiency with HubSpot (or similar), marketing automation, lead scoring, and CRM alignment
- Strong in copywriting, creative content, and visual storytelling
- Familiar with Canva, video tools, analytics dashboards, and AI-based marketing platforms
- Analytical, results-driven, and growth-minded—you test, learn, and iterate fast
- Fluent in English; Dutch or Italian is a strong plus
Preferred Skills:
- Experience with AI tools and automation in marketing
- Familiarity with the SaaS industry and its trends
ASSUMPTION: Candidates with a proven track record in driving digital growth and a strong understanding of B2B SaaS marketing are highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a mid-senior level marketing role in Amsterdam)
Benefits:
- Flexibility with hybrid working from MobieTrain’s Amsterdam hub
- Direct influence over the growth roadmap with the autonomy to run with it
- A collaborative, ambitious team that values innovation, ownership, and execution
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Amsterdam. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on employee performance enablement and customer experience
Company Size: Mid-sized (51-200 employees), offering a dynamic and agile work environment
Founded: 2015, with headquarters in Genk, Belgium, and offices in Amsterdam, Netherlands, Lisbon, Portugal, and Milan, Italy
Company Description:
- MobieTrain is reshaping how global brands enable their people, driving measurable impact in employee performance, engagement, and agility
- Their platform empowers teams to stay aligned, grow faster, and execute with confidence in fast-paced frontline environments
- MobieTrain is not just another SaaS tool; it's a category disruptor on a mission to change how companies activate their workforce
- Powered by AI, driven by innovation, and trusted by leading global brands, MobieTrain delivers the speed, clarity, and intelligence today’s organisations need to stay competitive
Company Specialties:
- E-training and mobile learning solutions
- Customer experience and retail training
- Microlearning and digital learning platforms
- Corporate training and startup solutions
Company Website: https://www.mobietrain.com
ASSUMPTION: MobieTrain’s focus on employee performance enablement and customer experience sets it apart in the competitive SaaS landscape. Its innovative approach to microlearning and AI-driven solutions positions it as a strong player in the market.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and impact in a fast-growing company
Reporting Structure: This role reports directly to the Chief Commercial Officer and works closely with the Marketing Manager and cross-functional teams
Work Arrangement: Hybrid, with flexibility to work from MobieTrain’s Amsterdam hub or remotely
Growth Opportunities:
- MobieTrain’s rapid growth and expansion present numerous opportunities for career advancement and increased responsibility
- The ideal candidate will have the chance to shape the company’s digital growth strategy and make a significant impact on its success
- As the company continues to grow, there will be opportunities to take on additional responsibilities and lead teams
ASSUMPTION: This role offers a unique opportunity for a strategic and tactical marketer to drive digital growth and make a measurable impact in a fast-moving SaaS scale-up.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city is known for its innovative startups, established tech companies, and a strong focus on work-life balance
- MobieTrain’s Amsterdam office is centrally located, offering easy access to public transportation and amenities
Work Schedule: Flexible working hours with the option to work remotely
ASSUMPTION: MobieTrain’s Amsterdam office provides an ideal work environment for candidates seeking a dynamic, collaborative, and innovative workspace.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening with the HR team
- In-depth interview with the Chief Commercial Officer and Marketing Manager
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and digital growth expertise
- Proven track record in managing paid media campaigns
- Collaboration and communication skills
- Cultural fit and alignment with MobieTrain’s values and mission
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of MobieTrain’s mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, problem-solving, and collaboration skills
- Be ready to discuss your approach to digital growth and your experience with ABM and paid media campaigns
- Follow up with the hiring team after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: B2B SaaS, Digital Growth, Performance Marketing, Paid Media, ABM, Lead Generation, HubSpot, Marketing Automation, AI Tools, Strategic Thinking, Collaboration
ASSUMPTION: MobieTrain’s hiring process is designed to assess candidates’ strategic thinking, digital growth expertise, and cultural fit. Successful candidates will demonstrate a strong understanding of the company’s mission and values, as well as a proven track record in driving digital growth and managing paid media campaigns.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- Google Ads and LinkedIn Ads
- Retargeting and other paid media channels
- AI tools and automation for marketing
- Analytics dashboards and SEO/PPC tools
- Canva and video tools for creative content
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. Candidates should have a strong understanding of how to use these tools to drive digital growth and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: MobieTrain values continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
- Collaboration: MobieTrain fosters a culture of teamwork, open communication, and collective success
- Customer-centricity: MobieTrain prioritizes understanding and meeting the needs of its customers, both internal and external
- Agility: MobieTrain embraces change and adapts quickly to new opportunities and challenges
Work Style:
- MobieTrain values a dynamic, fast-paced work environment with a strong focus on execution and results
- The company encourages autonomy, ownership, and initiative in its employees
- MobieTrain’s culture is data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you align with MobieTrain’s values, particularly innovation and customer-centricity?
- How do you approach collaboration and working with cross-functional teams to drive digital growth?
- How do you balance strategic thinking with tactical execution, and how do you prioritize your workload to ensure both are addressed effectively?
ASSUMPTION: Candidates who demonstrate a strong alignment with MobieTrain’s values and a strategic, data-driven approach to digital growth will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in digital growth and performance marketing, necessitating continuous learning and adaptation
- Balancing strategic input with tactical execution, which can be challenging in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams, requiring strong communication and project management skills
- Working in a rapidly growing company, which can present unique challenges and opportunities
ASSUMPTION: These challenges can be mitigated by strong organizational skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its blend of strategic input and tactical execution, requiring a strong background in digital growth and performance marketing
- Compared to other marketing roles, this position offers a higher level of autonomy and influence over the company’s digital growth strategy
- Career path comparison: This role provides an excellent opportunity for growth and advancement in a fast-growing SaaS company, with potential to take on additional responsibilities and lead teams as the company expands
ASSUMPTION: Candidates should consider this role’s unique blend of strategic input and tactical execution, as well as its potential for growth and advancement, when evaluating their career prospects.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive high-quality lead generation for a specific target account in an ABM initiative
- Optimizing SEO and PPC performance to improve organic and paid search rankings and drive targeted traffic to MobieTrain’s website
- Launching and testing a new paid growth initiative, such as a retargeting campaign or a LinkedIn Ads campaign, to drive qualified leads and support full-funnel growth
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Growth Marketing Manager role, requiring a strong understanding of digital growth and performance marketing to drive successful outcomes.
❓ Key Questions to Ask During Interview
- How does MobieTrain measure the success of its digital growth strategy, and how will my performance be evaluated in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
- How does MobieTrain support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges MobieTrain has faced in driving digital growth, and how has the company addressed them?
- How does MobieTrain approach collaboration and communication between marketing and other departments, such as sales and product?
ASSUMPTION: These questions can help candidates better understand the role’s expectations, MobieTrain’s culture, and the company’s approach to digital growth and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, digital growth expertise, and ABM experience
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, problem-solving, and collaboration skills
- Research MobieTrain’s mission, values, and company culture to demonstrate your understanding and alignment with the organization
- Follow up with the hiring team after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
