Growth Marketing Manager, Website

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Website

🔹 Company: ThoughtSpot

🔹 Location: US - Distributed

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning the strategy, optimization, and performance of the company's website to drive conversion from visit to lead to customer.
• Analyzing user journeys and running A/B tests to continuously improve website performance and user experience.
• Collaborating cross-functionally with design, content, product, and sales teams to ensure a consistent and high-impact digital experience.
• Monitoring and reporting on website KPIs using tools like Google Analytics, Hotjar, HubSpot, etc.
• Staying up-to-date with CRO trends, digital tools, and best practices, and proactively recommending innovative solutions and technologies.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Own the Website Conversion Funnel: Take full responsibility for driving conversion on the company's website—from visit to lead to customer.

✅ Analyze the User Journey: Map and continuously refine the end-to-end user experience, identifying friction points and opportunities to improve performance.

✅ Run A/B Tests & Experiments: Develop and execute a roadmap of data-driven experiments to optimize page layouts, messaging, calls-to-action, and user flows.

✅ Optimize Web Pages for Growth: Use behavioral data and performance metrics to make on-page SEO, UX, and content recommendations that improve engagement and conversion.

✅ Monitor & Report Website Performance: Track and report on website KPIs using tools like Google Analytics, Hotjar, HubSpot, etc. Translate insights into clear action plans.

✅ Partner Cross-Functionally: Collaborate with design, content, product, and sales teams to ensure a consistent and high-impact digital experience aligned with go-to-market priorities.

✅ Continuously Improve: Stay on top of CRO trends, digital tools, and best practices. Proactively recommend innovative solutions and technologies.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 4-7 years of experience in website optimization, growth marketing, or conversion rate optimization (CRO).

Required Skills:

• Proven track record of improving website performance and conversion through A/B testing and data analysis.
• Experience with tools like Google Analytics, VWO, Hotjar, HubSpot, Mixpanel, or similar.
• Understanding of UX principles, SEO fundamentals, and digital marketing channels.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience with SQL or other data querying languages.
• Familiarity with marketing automation tools (e.g., Marketo, Pardot).

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager role with 4-7 years of experience, the estimated salary range is $120,000 - $160,000 per year. This range may vary depending on factors such as location, skills, and experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time position with a standard workweek of 40 hours. Flexible hours and remote work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the company's actual compensation package. The benefits listed are common for companies of this size and industry but may vary based on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: ThoughtSpot is a privately-held software development company specializing in AI-native intelligence platforms, business intelligence, and analytics.

Company Size: ThoughtSpot has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ThoughtSpot was founded in 2012 and has since grown to become a leading provider of AI-powered analytics and natural language search solutions.

Company Description:

• ThoughtSpot is the experience layer of the modern data stack, leading the industry with its AI-powered analytics and natural language search.
• The company's mission is to create a more fact-driven world by empowering everyone to explore any data, ask any question, and uncover actionable insights faster.
• ThoughtSpot's platform enables users to create precise, transparent, personalized, and actionable insights with enterprise-grade trust, security, and scale.

Company Specialties:

• Business Intelligence
• Analytics
• Data Visualization
• Dashboards
• Reporting
• Big Data Analytics
• Data Discovery
• Data Modeling
• Data Governance
• Artificial Intelligence

Company Website: www.thoughtspot.com

ASSUMPTION: ThoughtSpot's focus on AI and data-driven insights makes it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 4-7 years of experience in website optimization, growth marketing, or conversion rate optimization (CRO).

Reporting Structure: The Growth Marketing Manager, Website will report directly to the VP of Marketing and work closely with cross-functional teams, including design, content, product, and sales.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of ThoughtSpot's global offices.

Growth Opportunities:

• As ThoughtSpot continues to grow, there may be opportunities for the Growth Marketing Manager, Website to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.
• ThoughtSpot offers professional development opportunities, such as training and workshops, to help employees advance their careers.

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's growth trajectory, and the availability of suitable positions within the organization.

🌍 Location & Work Environment

Office Type: ThoughtSpot has multiple offices worldwide, with a distributed workforce that allows for remote work arrangements.

Office Location(s): ThoughtSpot's headquarters is in Mountain View, California, with additional offices in London, Bangalore, Tokyo, Vancouver, Frankfurt, Sydney, Hyderabad, and Thiruvananthapuram.

Geographic Context:

• ThoughtSpot's global presence enables employees to work with diverse teams and collaborate with clients from various industries and regions.
• The company's distributed workforce allows for greater flexibility and work-life balance, with the option to work from home or in one of ThoughtSpot's global offices.
• ThoughtSpot's offices are located in major tech hubs, providing employees with access to a vibrant and dynamic work environment.

Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work arrangements available depending on the role and team needs.

ASSUMPTION: The work environment for this role will depend on the employee's location and work arrangement, with the option to work remotely or in one of ThoughtSpot's global offices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interviews with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• Website optimization and CRO expertise
• Communication and collaboration skills
• Problem-solving and strategic thinking
• Alignment with ThoughtSpot's company values and culture

Application Tips:

• Highlight relevant experience and achievements in website optimization, growth marketing, or CRO.
• Demonstrate a strong understanding of data analysis and interpretation, with examples of how you've used data to drive decision-making and improve performance.
• Tailor your resume and cover letter to emphasize your skills and experience in the areas outlined in the job description.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Website optimization, growth marketing, CRO, A/B testing, data analysis, user experience, SEO, digital marketing, collaboration, communication, problem-solving, performance metrics, behavioral data, experimentation, user journey mapping, cross-functional partnership

ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications, the company's hiring needs, and the specific team's preferences.

🛠️ Tools & Technologies

• Google Analytics
• VWO or similar A/B testing tools
• Hotjar or similar user behavior tracking tools
• HubSpot or similar marketing automation tools
• SQL or other data querying languages (preferred)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and cross-functional
• Adaptable and open to feedback
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of improving website performance and conversion through data-driven decision-making and A/B testing?
• Are you comfortable working collaboratively with cross-functional teams to ensure a consistent and high-impact digital experience?
• Do you thrive in a fast-paced, innovative environment where you're expected to continuously learn and adapt?

ASSUMPTION: ThoughtSpot's company values and work style preferences may evolve over time, and individual teams may have their own unique cultures and preferences.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with hands-on execution
• Keeping up with the latest CRO trends, digital tools, and best practices
• Collaborating effectively with cross-functional teams, including design, content, product, and sales
• Working remotely and managing a distributed team (if applicable)

ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and the specific team's dynamics and priorities.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Website Optimization Manager role in other companies, with a focus on driving website conversion and improving user experience through data-driven decision-making and A/B testing.
• However, ThoughtSpot's focus on AI and data-driven insights sets it apart from other companies in the industry, offering candidates the opportunity to work with cutting-edge technology and innovative problem-solving.
• Career progression for this role may include moving into a leadership position, such as a Director or VP of Marketing, or specializing in a specific area of growth marketing, such as SEO or content marketing.

ASSUMPTION: The comparison points for this role may vary depending on the candidate's qualifications, the company's specific needs, and the industry's trends and best practices.

📝 Sample Projects

• Conducting a comprehensive website audit to identify opportunities for improvement and optimization
• Developing and executing a roadmap of A/B tests to optimize page layouts, messaging, calls-to-action, and user flows
• Creating detailed user personas and journey maps to inform website design and content strategy
• Analyzing website performance data to identify trends, patterns, and opportunities for improvement
• Collaborating with cross-functional teams to ensure a consistent and high-impact digital experience aligned with go-to-market priorities

ASSUMPTION: The sample projects for this role may vary depending on the company's specific needs, the candidate's areas of expertise, and the industry's trends and best practices.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
• How does ThoughtSpot approach data-driven decision-making and continuous improvement in its marketing strategies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ThoughtSpot support the professional development and growth of its employees, particularly in the marketing department?
• What are the key challenges facing the company's marketing efforts, and how can this role contribute to addressing them?

ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's qualifications, the company's specific needs, and the industry's trends and best practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in website optimization, growth marketing, or CRO.
• Prepare for the interview process by researching ThoughtSpot's company values, culture, and recent projects.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
• If you're offered the position, consider negotiating your salary and benefits package based on industry standards and your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.