📌 Core Information
🔹 Job Title: Growth Marketing Product Manager
🔹 Company: Unison
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Owning the end-to-end digital funnel strategy for Unison’s mortgage lending platform
- Collaborating cross-functionally with Marketing, Engineering, Analytics, Legal/Compliance, and Sales
- Designing and executing A/B and multivariate tests to optimize conversion paths
- Building scalable automation and tracking systems to drive funnel performance
- Translating data insights and testing results into strategic recommendations
ASSUMPTION: This role requires a strong background in growth marketing, product management, and data analysis to succeed.
📋 Key Responsibilities
✅ Own the digital growth funnel roadmap from awareness to conversion and upsell, including SEO, paid acquisition, email, referrals, and onboarding flows
✅ Design and manage content-led acquisition pipelines, including blogs, guides, webinars, and nurture sequences
✅ Create, execute, and analyze A/B and multivariate tests to optimize landing pages, email flows, and key conversion paths
✅ Partner with Marketing and Engineering to build scalable automation and tracking systems that drive funnel performance
✅ Define and monitor core growth metrics including conversion rates, application completion, referral lift, and upsell rates
✅ Collaborate closely with Legal and Compliance to ensure growth strategies are aligned with advertising and disclosure requirements
✅ Work across Sales, Content, Analytics, and Product teams to align growth efforts and deliver integrated user experiences
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in growth-focused product or marketing roles, ideally in fintech, mortgage, or consumer lending
Required Skills:
- Proven track record of optimizing digital funnels and lifecycle journeys across web, email, and content channels
- Hands-on experience running SEO, content marketing, and performance-based acquisition strategies
- Proficiency in analytics tools such as Google Analytics, Amplitude, Mixpanel, and SQL
- Strong grasp of conversion-oriented content strategy and marketing funnel architecture
- Comfortable collaborating with cross-functional teams in technical, creative, and compliance functions
- Agile, test-and-learn mindset with a bias toward experimentation and iteration
Preferred Skills:
- Experience working in mortgage, HELOC, or regulated lending environments
- Familiarity with TILA and advertising disclosure compliance
- Experience supporting or building affiliate/broker distribution channels
- Experience with marketing automation platforms like HubSpot, Braze, Iterable, or Marketo
ASSUMPTION: While not explicitly stated, a strong understanding of the mortgage industry and its regulations would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a 5-10 year experience level in San Francisco)
Benefits:
- Competitive salaries
- 100% paid medical and dental benefits
- Generous PTO policy
- Paid parental leave program
Working Hours: Full-time (40 hours per week), with 3 days required in the San Francisco office
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on homeownership investments and equity finance
Company Size: 51-200 employees (mid-size company)
Founded: 2004, with a history of growth and expansion in the home equity finance market
Company Description:
- Unison is a San Francisco-based company that pioneers a smarter, better way to own a home
- Offers a home co-investing alternative to traditional debt financing
- Expanding its offering to 30 states and partnering with over 7,000 customers
Company Specialties:
- Home Ownership Investments
- Home Equity Finance
- Business Funding
- Financial Capital Management
- Real Estate
Company Website: www.unison.com
ASSUMPTION: Unison is a well-funded market leader with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and impact within the marketing and product teams
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams
Work Arrangement: Hybrid, with 3 days required in the San Francisco office and the option to work remotely for the remaining days
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to collaborate with and learn from experienced professionals across various teams
- Potential to take on more strategic or leadership roles within the marketing and product functions
ASSUMPTION: This role offers significant growth potential for the right candidate, given Unison's expanding market presence and strong focus on innovation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in downtown San Francisco
Office Location(s): 650 California Street, Suite 1800, San Francisco, CA 94108, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Unison's office is located in the heart of downtown San Francisco, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for some days
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site interviews with cross-functional stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Marketing and product strategy development
- Cross-functional collaboration and communication
- Cultural fit and alignment with Unison's values
Application Tips:
- Highlight relevant experience and achievements in growth marketing and product management
- Tailor your resume and cover letter to emphasize skills and experiences that match the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Growth Marketing, Product Management, SEO, Paid Media, Content Strategy, Referral Programs, A/B Testing, Cross-functional Collaboration, Marketing Funnel, Conversion Optimization, User Experience
ASSUMPTION: Unison's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on collaboration and problem-solving.
🛠️ Tools & Technologies
- Google Analytics
- Amplitude
- Mixpanel
- SQL
- Marketing automation platforms (e.g., HubSpot, Braze, Iterable, Marketo)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in growth marketing and product management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong bias toward experimentation and iteration?
ASSUMPTION: Unison values a data-driven, collaborative, and innovative work style, with a strong focus on continuous improvement and customer-centricity.
⚠️ Potential Challenges
- Balancing the demands of multiple stakeholders and cross-functional teams
- Keeping up with the fast-paced nature of the growth marketing and product management fields
- Managing the complexity of regulatory requirements in the mortgage industry
- Adapting to the hybrid work arrangement and maintaining productivity while working remotely
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on product management and data analysis
- Compared to other growth marketing roles, this position has a broader scope, encompassing SEO, paid media, content strategy, referral programs, and application funnel optimization
- Career progression in this role could lead to senior marketing or product management positions within Unison or other fintech companies
ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic traffic and conversions
- Designing and implementing A/B tests to optimize landing pages, email flows, and key conversion paths
- Collaborating with cross-functional teams to build scalable automation and tracking systems that drive funnel performance
ASSUMPTION: These sample projects illustrate the broad scope of responsibilities and the importance of cross-functional collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital growth funnel and the key priorities for the first 90 days in this role?
- How does this role collaborate with the sales and product teams to ensure alignment and integrated user experiences?
- What is the company's approach to testing and iterating on growth strategies, and how does this role fit into that process?
- What opportunities are there for growth and development within the marketing and product functions at Unison?
- How does the company support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, cross-functional dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing and product management
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
