P

Growth Marketing Senior Associate

Plug and Play Tech Center
Full-time
On-site
Valencia, Valencia, Spain
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Senior Associate

πŸ”Ή Company: Plug and Play Tech Center

πŸ”Ή Location: Valencia, Spain

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving B2B marketing efforts to scale lead generation and align with sales
  • Planning, launching, and optimizing paid media campaigns across various platforms
  • Managing email marketing and CRM to nurture leads and improve engagement
  • Collaborating with sales to enhance lead quality and conversion
  • Supporting website content strategy and basic updates

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on paid media, email marketing, and sales enablement. The ideal candidate will have experience working in a fast-paced, international environment and be comfortable with data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Plan, launch, and optimize paid social and search campaigns (LinkedIn, Google Ads, etc.)

βœ… Own performance metrics and continuously improve ROI

βœ… Work closely with regional teams to align targeting with pipeline needs

βœ… Build and optimize nurture flows, newsletters, and event follow-ups in HubSpot

βœ… Segment audiences and run A/B tests to improve engagement and conversion

βœ… Support local and vertical teams on HubSpot best practices and automation

βœ… Collaborate with sales to understand lead quality, feedback loops, and pipeline conversion

βœ… Help define and enforce lead scoring, handover, and follow-up processes

βœ… Partner on campaign messaging and ensure sales has what they need to close

βœ… Support basic updates and optimization of landing pages (CMS familiarity is a plus)

βœ… Help shape campaign pages and tracking setup

βœ… Collaborate on content strategy to drive qualified traffic and leads

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B marketing, preferably in a fast-paced, international environment

Required Skills:

  • Proven experience with LinkedIn Ads, Google Ads, Meta Ads, and HubSpot
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Fluency in English (C1 level or higher)

Preferred Skills:

  • Exposure to CMSs (e.g., WordPress, Webflow), Looker, or other marketing tools
  • Experience working with sales teams in a global organization

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on paid media, email marketing, and sales enablement. They should be comfortable working with data and making data-driven decisions.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Spain)

Benefits:

  • Join the world’s largest innovation platform
  • Work at the forefront of innovation with access to groundbreaking technologies
  • Be part of a dynamic, international, and open-minded team
  • Engage with top tech executives, startups, and investors
  • Contribute your ideas and enjoy a vibrant, entrepreneurial work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Spain. The benefits listed are based on the company's description and may be subject to change.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: Medium (501-1,000 employees)

Founded: 2006

Company Description:

  • Plug and Play is the world’s largest innovation platform, connecting startups, corporations, and investors worldwide
  • The company focuses on 20+ industries, including Agtech, Energy, Fintech, Health, and more
  • Plug and Play has active locations in over 50 countries, including the U.S., China, France, Germany, and Singapore

Company Specialties:

  • Venture Capital
  • Private Equity
  • Innovation
  • Corporate Innovation
  • Open Innovation
  • Startups
  • Accelerator Programs

Company Website: Plug and Play Tech Center

ASSUMPTION: Plug and Play is a well-established company with a strong focus on innovation and connecting key stakeholders in the tech industry.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Global Marketing Manager

Work Arrangement: Remote OK, with occasional travel required

Growth Opportunities:

  • Potential to grow within the marketing team or explore other roles within the company
  • Opportunities to work with and learn from top tech executives, startups, and investors
  • Chance to gain experience in a dynamic, international environment

ASSUMPTION: This role offers significant growth opportunities, both within the marketing team and across the company. The ideal candidate will be eager to learn and take on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (occasional travel required)

Office Location(s): Valencia, Spain

Geographic Context:

  • Valencia is the third-largest city in Spain, with a Mediterranean climate and rich cultural heritage
  • The city is home to a thriving tech industry, with numerous startups and established companies
  • Valencia offers a high quality of life, with affordable housing, excellent food, and a vibrant cultural scene

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Valencia offers a unique blend of culture, history, and modern tech industry, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the Global Marketing Manager
  • In-depth interview with the Global Marketing Manager and a team member
  • Final interview with the Global Marketing Manager and the VP of Marketing
  • Background check and offer

Key Assessment Areas:

  • Marketing expertise and experience
  • Data-driven mindset and analytical skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Showcase your understanding of the role and the company by demonstrating how your background aligns with the required qualifications
  • Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills

ATS Keywords: B2B Marketing, Paid Media, PPC, Email Marketing, CRM, HubSpot, Sales Alignment, Lead Generation, Analytics, A/B Testing, Content Strategy, Campaign Management, Data-Driven Decision Making, LinkedIn Ads, Google Ads, Meta Ads

ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, data-driven mindset, and cultural fit. Applicants should be prepared to discuss their marketing experience and problem-solving skills in detail.

πŸ› οΈ Tools & Technologies

  • LinkedIn Ads
  • Google Ads
  • Meta Ads
  • HubSpot
  • Looker (bonus)
  • WordPress or Webflow (bonus)

ASSUMPTION: The role requires proficiency in various advertising platforms and HubSpot. Familiarity with additional marketing tools, such as Looker or WordPress/Webflow, is a bonus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Entrepreneurship
  • Integrity
  • Diversity

Work Style:

  • Dynamic and fast-paced
  • International and open-minded
  • Data-driven and results-oriented
  • Collaborative and team-focused

Self-Assessment Questions:

  • How have you demonstrated innovation in your previous marketing roles?
  • Can you provide an example of a time when you had to collaborate with a remote team to achieve a marketing goal?
  • How do you approach data-driven decision making in your marketing strategies?

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, international environment and be able to thrive in a fast-paced, data-driven culture.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Working with a global team across different time zones
  • Balancing the need for data-driven decision making with the need for quick execution
  • Occasional travel requirements

ASSUMPTION: The role presents unique challenges, including managing multiple marketing channels, working with a global team, and balancing data-driven decision making with quick execution. The ideal candidate will be comfortable with these challenges and eager to take them on.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on paid media, sales enablement, and data-driven decision making
  • Compared to other B2B marketing roles, this position offers a unique opportunity to work with a global innovation platform and engage with top tech executives, startups, and investors
  • Career progression in this role may involve moving into a more senior marketing position or exploring other opportunities within the company

ASSUMPTION: This role is unique in its focus on paid media, sales enablement, and data-driven decision making. It offers a compelling opportunity for the right candidate to work with a global innovation platform and engage with top tech executives, startups, and investors.

πŸ“ Sample Projects

  • Developing and executing a targeted LinkedIn Ads campaign to generate high-quality leads for a specific industry vertical
  • Optimizing email marketing automation workflows in HubSpot to improve engagement and conversion rates
  • Collaborating with the sales team to create targeted campaign messaging and ensure sales has the resources they need to close

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the importance of collaboration with other teams.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits into it?
  • How does the company support the growth and development of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
  • What opportunities are there for collaboration with other teams, such as sales or product?

ASSUMPTION: These questions are designed to help the candidate understand the role's structure, priorities, and expectations, as well as the company's culture and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.