📌 Core Information
🔹 Job Title: Growth Marketing Senior Specialist, Advisors & Consulting Services, Marketing
🔹 Company: Mastercard
🔹 Location: San José, Costa Rica
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-13
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing tailored growth marketing engagements based on customer demographics and behavior
- Managing multi-channel media platforms for visibility and lead generation
- Driving CRM & analytics for growth and data-driven decision-making
- Optimizing market insights and user experience for improved conversion rates
- Collaborating with internal and external stakeholders for targeted marketing and AI integration
ASSUMPTION: This role requires a strategic mindset and the ability to balance traditional marketing with innovative growth strategies.
📋 Key Responsibilities
✅ Craft personalized engagement strategies based on customer demographics and behavior
✅ Manage multi-channel media platforms (email campaigns, sponsored content, advertisements) for visibility and lead generation
✅ Drive CRM & analytics for growth, focusing on increased spending and customer reactivation
✅ Optimize market insights & user experience by analyzing feedback, conducting surveys, and refining UX/UI design
✅ Champion collaborative innovation and mentor junior consultants
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership.
🎯 Required Qualifications
Education: Undergraduate degree with Growth Marketing expertise
Experience: 10+ years of growth or performance marketing experience
Required Skills:
- Data analysis and interpretation
- Client management and account leadership
- Project execution and campaign management
- Collaboration and stakeholder management
- Excellent communication and presentation skills
- Innovation and future-forward thinking
Preferred Skills:
- Experience in UX/UI, media, digital marketing, and marketing optimization
- Market savvy and understanding of emerging trends
ASSUMPTION: Candidates should have a strong background in growth marketing and a proven track record in driving digital marketing projects.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Costa Rica, the estimated salary range is ₡7,000,000 - ₡10,000,000 per year (approximately $11,500 - $16,500 USD).
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mastercard products and services
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: Salary and benefits are estimated based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, commerce, and data-driven insights.
Company Size: Mastercard has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1966, with a rich history in financial services and a strong focus on innovation and technology.
Company Description:
- Mastercard is a global technology company in the payments industry
- Offers a wide range of services, including credit, debit, and prepaid cards
- Provides advanced data and analytics services to help businesses and governments make informed decisions
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions and processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's size and global presence offer opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Senior Specialist level, with opportunities for growth and mentorship within the team
Reporting Structure: This role reports to the Head of Advisors & Consulting Services, Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Mentoring and coaching junior consultants
- Expanding expertise in data-driven marketing and AI integration
- Potential career progression to a management or leadership role
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing team.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of collaborative and independent workspaces
Office Location(s): San José, Costa Rica
Geographic Context:
- San José is the capital and largest city of Costa Rica
- Known for its vibrant culture, diverse ecosystems, and strong focus on education and innovation
- Offers a high quality of life with access to various amenities and services
Work Schedule: Full-time, typically Monday-Friday, with flexibility for project needs
ASSUMPTION: San José provides a dynamic and multicultural work environment, with opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Client management and stakeholder communication
- Problem-solving and innovation
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume to emphasize skills and experiences related to the job description
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Mastercard's culture
ATS Keywords: Growth Marketing, Data Analysis, Client Management, Project Execution, Collaboration, Communication, Innovation, User Experience, Digital Marketing, Marketing Optimization, Problem Solving, Audience Segmentation, Campaign Management, Strategic Insights, Mentoring, AI Integration
ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and innovation.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Innovating for our customers
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you approach balancing traditional marketing strategies with innovative growth tactics?
- Can you provide an example of a time when you used data to drive marketing decisions and improve results?
- How do you foster a culture of innovation and collaboration within your team?
ASSUMPTION: Mastercard values candidates who align with their core values and demonstrate a strong work ethic, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple client projects and priorities
- Keeping up with emerging trends and technologies in digital marketing
- Balancing short-term campaign execution with long-term strategic planning
- Working in a dynamic and fast-paced environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on strategic growth marketing and less on day-to-day campaign execution compared to traditional marketing roles
- Mastercard's global presence offers opportunities for international collaboration and exposure to diverse markets
- Career progression may involve moving into a management or leadership role within the marketing team
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, with opportunities for growth and exposure to diverse markets.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase customer engagement and spending for a specific client segment
- Conducting market research and analysis to identify growth opportunities and optimize marketing strategies for a global financial institution
- Collaborating with internal and external stakeholders to integrate AI into marketing strategies and improve campaign performance
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive innovation and growth through data-driven marketing.
❓ Key Questions to Ask During Interview
- How does this role contribute to Mastercard's overall growth and innovation strategy?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Mastercard support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the marketing team?
- How does Mastercard foster a culture of innovation and collaboration, and how can this role contribute to that culture?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic impact, career growth opportunities, and alignment with Mastercard's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Mastercard's culture
- Prepare for interviews by researching Mastercard's business and industry trends, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
