Growth Marketing SEO

📌 Core Information

🔹 Job Title: Growth Marketing SEO

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies for sustainable organic traffic growth and lead generation.
• Collaborating with content, development, and marketing teams to implement best SEO practices.
• Analyzing data and interpreting metrics to make data-driven decisions.
• Working in a hybrid environment with a focus on creating a positive work-life balance.

ASSUMPTION: This role requires a high level of technical SEO expertise and experience in large-scale or competitive environments. The ideal candidate will have a strong analytical mindset and be comfortable working in a collaborative, fast-paced environment.

📋 Key Responsibilities

✅ Create and optimize SEO strategies to ensure sustainable organic traffic growth and lead generation.

✅ Collaborate with content, development, and marketing teams to implement best SEO practices.

✅ Analyze data and interpret metrics to make data-driven decisions and improve SEO performance.

✅ Stay up-to-date with industry trends and best practices, and continuously improve SEO strategies.

✅ Create and maintain on-page content optimized for SEO, including titles, metadatas, and other key optimization elements.

ASSUMPTION: This role requires a strong focus on technical SEO, data analysis, and collaboration with various teams to achieve optimal SEO performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 3 years of experience in SEO, ideally in large-scale or competitive environments.

Required Skills:

• Proven experience in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Basic knowledge of HTML, CSS, and JavaScript to identify and suggest corrections to technical SEO issues.
• Fluency in Portuguese and English, spoken and written.

Preferred Skills:

• Experience with websites of comparison, fintech, or related sectors.
• Experience with CMS Storyblok.
• Familiarity with mobile-first optimization and A/B testing for SEO.

ASSUMPTION: Candidates should have a strong foundation in technical SEO, data analysis, and collaboration skills to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards for SEO roles in Lisbon).

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon).
• Friday breakfasts.
• Annual events and team-building activities.
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
• Space for creative ideas and risk-taking.
• Learning opportunities about crucial financial decisions and working with experts in credits, cards, savings accounts, energy contracts, telecommunications, and insurance.
• Competitive remuneration based on demonstrated experience.

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results.

ASSUMPTION: The salary range is estimated based on market standards for SEO roles in Lisbon, considering the required experience level and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. The company operates in the competitive fintech sector, offering a platform for comparing and contracting financial products and services.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2015. The company has established itself as a trusted and independent platform for financial comparison in Portugal.

Company Description:

• The ComparaJá platform is online, free, and independent, offering users the possibility of identifying and acquiring the most suitable solution for their needs, with significant time and money savings, quickly and simply.
• The company's mission is to help Portuguese consumers make informed and conscious decisions in different areas of personal finance by facilitating access to impartial, rigorous, and independent information about various products and services available on the market, as well as their free comparison.
• The company's vision is to be the reference platform in personal finance, both for consumers and business partners, media outlets, and other stakeholders, helping Portuguese people to identify and acquire the most suitable solution for their needs, with significant time and money savings, quickly and informatively.

Company Specialties:

• Personal Credit
• Credit Cards
• Mortgages
• Term Deposits
• Energy and Telecommunications Contracts

Company Website: https://www.comparaja.pt

ASSUMPTION: The company's focus on independence, transparency, and user-centric approach creates a unique work environment that values collaboration, innovation, and continuous learning.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a high level of expertise in SEO and experience working in large-scale or competitive environments.

Reporting Structure: The SEO Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.

Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers a balance between remote work and in-person collaboration, fostering a positive work-life balance.

Growth Opportunities:

• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
• Learning about crucial financial decisions and working with experts in various financial sectors.
• Opportunities for professional growth and development within the company.

ASSUMPTION: This role offers significant opportunities for growth, learning, and impact, given the company's size, industry, and collaborative work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood.

Office Location(s): Praça de Alvalade, Lisbon, PT

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic sites, and a Mediterranean climate.
• The Praça de Alvalade neighborhood is known for its commercial and residential areas, with easy access to public transportation and amenities.
• The company's office is located in a modern building, providing a comfortable and collaborative work environment.

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results. The hybrid work arrangement allows for a better work-life balance.

ASSUMPTION: The company's office location in Lisbon's Praça de Alvalade neighborhood offers a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment to evaluate the candidate's skills and knowledge.
• Final interview with the Founder, Managing Director, and Head of Marketing to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• Technical SEO skills and experience.
• Data analysis and interpretation abilities.
• Collaboration and communication skills.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements.
• Demonstrate your understanding of the company's mission, values, and the role's requirements in your application materials.
• Prepare for the technical SEO assessment by reviewing your knowledge of technical SEO concepts, tools, and best practices.
• Research the company and its competitors to show your understanding of the industry and market landscape.

ATS Keywords: SEO, Technical SEO, Data Analysis, Link Building, On-page SEO, HTML, CSS, JavaScript, YMYL, E-E-A-T, Collaboration, Analytical Mindset, Proactivity, Creativity, Communication, Problem Solving

ASSUMPTION: The application process is designed to assess the candidate's technical SEO skills, data analysis abilities, collaboration and communication skills, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• CMS Storyblok
• HTML, CSS, JavaScript

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the SEO field. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independence and impartiality in providing financial information and recommendations.
• Transparency and clarity in communication with users and partners.
• User-centric approach, focusing on helping users make informed decisions and save time and money.

Work Style:

• Collaborative and agile, with a focus on continuous learning and improvement.
• Data-driven, with a strong emphasis on data analysis and interpretation to inform decision-making.
• Results-oriented, with a focus on achieving optimal SEO performance and driving organic traffic growth.

Self-Assessment Questions:

• Do you share the company's commitment to independence, impartiality, and transparency in providing financial information and recommendations?
• Are you comfortable working in a collaborative, data-driven environment, with a focus on continuous learning and improvement?
• Do you have a strong analytical mindset and the ability to interpret data to make informed decisions and drive results?

ASSUMPTION: The company's values and work style create a unique and engaging work environment that prioritizes collaboration, data-driven decision-making, and continuous learning and improvement.

⚠️ Potential Challenges

• The competitive nature of the fintech industry may require continuous adaptation and innovation in SEO strategies.
• The role may involve working with large datasets and complex SEO issues, requiring strong analytical and problem-solving skills.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
• The role may require occasional on-call duties to address critical SEO issues or website updates.

ASSUMPTION: The potential challenges in this role are inherent to the competitive fintech industry, the technical nature of SEO work, and the hybrid work arrangement. Successful candidates will be able to adapt to these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other SEO Specialist positions in its focus on large-scale or competitive environments and the requirement for a strong analytical mindset and data-driven decision-making.
• The fintech industry presents unique challenges and opportunities compared to other sectors, with a strong emphasis on user-centric design, transparency, and innovation.
• Career progression in this role may involve moving into leadership or management positions within the SEO or marketing teams, or transitioning into related fields such as data analysis or product management.

ASSUMPTION: This role offers unique opportunities and challenges compared to other SEO Specialist positions, given the company's size, industry, and focus on data-driven decision-making and continuous learning and improvement.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit of the ComparaJá platform to identify and address critical SEO issues.
• Developing and implementing a targeted link-building strategy to improve the platform's authority and visibility in search engine results.
• Creating and optimizing on-page content for key landing pages and blog posts to drive organic traffic growth and lead generation.

ASSUMPTION: These sample projects are designed to showcase the candidate's technical SEO skills, data analysis abilities, and content creation and optimization expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how it fits within the broader marketing strategy?
• How does the SEO team collaborate with content, development, and marketing teams to implement best SEO practices and achieve optimal SEO performance?
• What opportunities are there for professional growth and development within the SEO team and the company as a whole?
• How does the company support work-life balance, and what resources are available to help employees maintain a healthy work-life balance?
• What are the most significant challenges facing the SEO team in the current market landscape, and how can the ideal candidate help address these challenges?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company's approach to SEO, and the opportunities and challenges that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements.
• Prepare for the technical SEO assessment by reviewing your knowledge of technical SEO concepts, tools, and best practices.
• Research the company and its competitors to show your understanding of the industry and market landscape.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and confirm receipt of your application materials.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.