📌 Core Information
🔹 Job Title: Growth Marketing SEO
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive sustainable organic traffic growth and lead generation.
- Collaborating with content, development, and marketing teams to implement best SEO practices.
- Analyzing data and interpreting metrics to make data-driven decisions and improve SEO performance.
- Working in a hybrid environment with a focus on creating a positive work-life balance.
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of data analysis to succeed. The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.
📋 Key Responsibilities
✅ Create and optimize SEO strategies to ensure sustainable organic traffic growth and lead generation.
✅ Collaborate with content, development, and marketing teams to implement best SEO practices.
✅ Analyze data and interpret metrics to make data-driven decisions and improve SEO performance.
✅ Stay up-to-date with industry trends and best practices in SEO.
✅ Conduct keyword research and on-page optimization to improve search engine rankings.
✅ Monitor and report on SEO performance using tools such as Google Analytics and Google Search Console.
ASSUMPTION: This role requires a strong focus on data analysis and a deep understanding of SEO best practices to succeed. The ability to collaborate effectively with other teams is crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 3 years of experience in SEO, ideally in competitive environments or large-scale projects.
Required Skills:
- Proven experience in technical SEO, including crawlability, indexation, information architecture, schema markup, and Core Web Vitals.
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush.
- Strong analytical skills and the ability to interpret data for decision-making.
- Basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO-related issues.
- Fluency in Portuguese and English, spoken and written.
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors.
- Familiarity with the Storyblok CMS.
- Experience with mobile-first optimization and A/B testing for SEO.
ASSUMPTION: Candidates should have a solid foundation in technical SEO and data analysis to be successful in this role. Experience in the comparison or fintech sectors is a plus but not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for mid-senior level SEO roles in Lisbon).
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon).
- Friday breakfasts.
- Annual events and team-building activities.
Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results.
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in Lisbon. The hybrid work arrangement and benefits are designed to promote work-life balance and employee satisfaction.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding and comparing financial products and services, helping consumers make informed decisions and save time and money.
Company Size: Small to medium-sized (51-200 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, with a strong focus on helping consumers make better financial decisions.
Company Description:
- ComparaJá is a free, independent online platform that simplifies the process of finding and comparing financial products and services.
- The company's mission is to help Portuguese consumers make informed and conscious decisions in various financial areas by providing impartial, rigorous, and independent information about different products and services available in the market.
- ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers identify and acquire the most suitable solutions for their needs while saving time and money.
Company Specialties:
- Credit products (personal loans, credit cards, mortgages).
- Savings products (deposit accounts).
- Energy and telecommunications contracts.
- Insurance products.
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on helping consumers make better financial decisions aligns with the role's emphasis on data-driven decision-making and improving user experience through SEO.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience in SEO and data analysis, as well as strong leadership and collaboration skills.
Reporting Structure: The SEO Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement allows for a balance between collaboration and remote work, promoting flexibility and work-life balance.
Growth Opportunities:
- Learning about the most important financial decisions consumers make throughout their lives, alongside industry experts.
- Developing and implementing creative ideas, with an open environment for testing and taking risks.
- Potential career progression into leadership or management roles within the SEO or marketing departments.
ASSUMPTION: The hybrid work arrangement and close collaboration with leadership provide ample opportunities for growth and development in this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood.
Office Location(s): Praça de Alvalade, Lisbon, Portugal.
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The Praça de Alvalade neighborhood is a vibrant, multicultural area with a mix of residential and commercial properties.
- The office is easily accessible by public transportation, with several bus and metro stops nearby.
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.
ASSUMPTION: The modern, collaborative work environment and flexible work schedule promote productivity and employee satisfaction in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR department.
- On-site interview with the SEO team and leadership.
- Final interview with the Founder, Managing Director, or Head of Marketing.
Key Assessment Areas:
- Technical SEO skills and knowledge.
- Data analysis and interpretation abilities.
- Collaboration and communication skills.
- Problem-solving and critical thinking.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and data analysis skills.
- Be prepared to discuss your approach to SEO strategy development and optimization.
- Demonstrate your ability to work collaboratively with other teams and adapt to a hybrid work environment.
- Showcase your understanding of the financial services industry and ComparaJá's mission.
ATS Keywords: SEO, technical SEO, data analysis, collaboration, hybrid work, financial services, ComparaJá
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, data analysis abilities, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush.
- CMS: Storyblok (preferred).
- Programming languages: HTML, CSS, JavaScript (basic knowledge).
ASSUMPTION: Familiarity with the preferred CMS (Storyblok) and basic programming knowledge will be beneficial but not required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition: ComparaJá values employees who are driven and proactive in their roles.
- Proactivity: The company encourages employees to take initiative and contribute to the team's success.
- Spirit of teamwork: ComparaJá fosters a collaborative environment where employees support and learn from one another.
Work Style:
- Data-driven: The company makes decisions based on data and analytics to improve performance and user experience.
- Collaborative: ComparaJá encourages cross-functional collaboration and knowledge sharing.
- Adaptable: The company values employees who can adapt to change and new challenges.
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic growth and improve search engine rankings for ComparaJá's platform?
- Are you comfortable working in a hybrid environment and collaborating with various teams to implement SEO best practices?
- Do you have a data-driven approach to decision-making and a strong analytical mindset?
ASSUMPTION: ComparaJá's values and work style emphasize data-driven decision-making, collaboration, and adaptability, which are crucial for success in this SEO role.
⚠️ Potential Challenges
- Competitive SEO landscape in the financial services industry.
- Balancing on-site collaboration with remote work in a hybrid environment.
- Keeping up with industry trends and best practices in SEO and data analysis.
- Managing multiple priorities and projects simultaneously.
ASSUMPTION: These challenges can be overcome through strong technical SEO skills, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on driving organic traffic growth and lead generation for a comparison platform in the financial services industry.
- ComparaJá's mission to help consumers make better financial decisions aligns with the role's focus on data-driven decision-making and improving user experience through SEO.
- Career progression in this role may involve moving into leadership or management positions within the SEO or marketing departments.
ASSUMPTION: This role offers unique opportunities for growth and impact within the SEO and marketing fields, with a focus on driving organic traffic growth and lead generation for a comparison platform in the financial services industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve search engine rankings and organic traffic for ComparaJá's platform.
- Conducting keyword research and on-page optimization to improve search visibility and user experience for key financial products and services.
- Analyzing and interpreting data from Google Analytics and other tools to make data-driven decisions and improve SEO performance.
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for success in this SEO role at ComparaJá.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does ComparaJá approach collaboration and knowledge sharing between SEO, content, development, and marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ComparaJá support employee growth and development in SEO and marketing roles?
- What are the most important financial decisions consumers make throughout their lives, and how does ComparaJá help them make better decisions in these areas?
ASSUMPTION: These interview questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development in this SEO position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant SEO experience and data analysis skills.
- Prepare for your interview by researching ComparaJá's mission, values, and industry trends in SEO and data analysis.
- If selected for an on-site interview, plan your visit to Lisbon and familiarize yourself with the Praça de Alvalade neighborhood and office location.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
