Growth Marketing Specialist (1087)

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (1087)

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, trial activation, and customer engagement for Katalon's self-serve products
• Collaborating with cross-functional teams to optimize user experience and drive revenue growth
• Executing campaigns and analyzing performance across the self-serve funnel
• Gaining hands-on experience in growth marketing and expanding skill sets in a fast-paced environment

ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to thrive in a fast-paced, collaborative environment. Previous experience in growth marketing or related fields is essential for success in this position.

📋 Key Responsibilities

✅ Execute acquisition strategies across paid, organic, and partner-led channels to grow the top of the self-serve funnel

✅ Optimize multi-channel campaigns and improve efficiency by tracking CAC, lead quality, and channel performance

✅ Collaborate on landing page optimization to ensure a seamless and localized user experience from ad click to sign-up

✅ Support the execution of onboarding journeys and develop lifecycle marketing programs to nurture free trial users toward paid conversion

✅ Deploy usage-based triggers and behavioral cues to deliver timely nudges, tips, and upgrade prompts during the trial phase

✅ Execute expansion-focused monetization campaigns to increase plan upgrades, encourage annual commitments, and deepen product adoption

✅ Work closely with Product, Digital Success, and Data teams to analyze user behavior, measure program impact, and identify opportunities for continuous improvement

ASSUMPTION: This role involves a high degree of collaboration and cross-functional work. Strong communication and teamwork skills are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of experience in growth marketing, web marketing, digital marketing, or lifecycle marketing

Required Skills:

• Proven experience working in a product-led growth (PLG) motion in a software-as-a-service (SaaS) business
• Hands-on experience in at least one area of the self-serve funnel (acquisition, conversion, or expansion)
• Proficiency with marketing and analytics tools (e.g., HubSpot, Clarity, A/B testing platforms)
• Strong analytical thinking paired with creativity and a passion for experimentation
• Excellent collaboration and English communication skills for working cross-functionally
• International work experience with the ability to work across global time zones

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Vietnamese

ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and fluency in Vietnamese may be beneficial for this role due to the company's location and target market.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a Growth Marketing Specialist with 2-5 years of experience in Vietnam)

Benefits:

• Competitive pay and bonuses
• Comprehensive health coverage
• Flexible work options and generous time off
• Location-tailored benefits
• Top-of-the-line equipment and modern facilities
• Helpful allowances to support work setup
• Room to grow and thrive in a trust-based culture

Working Hours: Full-time (40 hours per week) with flexible work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Specialist with 2-5 years of experience in Vietnam. Actual salary may vary depending on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Katalon is a leading provider of a modern, comprehensive quality management platform
• Enables quality assurance, DevOps, and software teams to deliver world-class customer experiences faster, easier, and more efficiently
• Serves over 30,000 teams around the globe, including many in the Fortune Global 500

Company Specialties:

• AI-augmented test automation for web, mobile, API, and favorite packaged applications
• Mobile testing, automation testing, software testing, app testing, web testing, performance testing, regression testing, test maintenance, E2E testing, cross-browser testing, data-driven testing, Salesforce testing, SAP testing, and API testing

Company Website: katalon.com

ASSUMPTION: Katalon is a fast-growing company with a strong focus on innovation and customer success. This role offers an excellent opportunity to join a supportive, collaborative culture where your voice directly impacts product and customer experience.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Self-Serve & Growth Marketing Manager

Work Arrangement: Remote OK, with the option for flexible work options and generous time off

Growth Opportunities:

• Expanding skill sets in growth marketing and related fields
• Gaining experience in a fast-paced, collaborative environment
• Potential for career advancement as the company continues to grow

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience across growth domains and contribute to product-led growth in a fast-paced environment.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with an office in Ho Chi Minh City)

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia 30309, US (Global Headquarters); Ho Chi Minh City, Vietnam (Local Office)

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture and a growing tech industry
• The city offers a mix of traditional and modern attractions, with a low cost of living compared to other major cities in the region
• Katalon's local office provides a collaborative work environment with top-of-the-line equipment and modern facilities

Work Schedule: Full-time (40 hours per week) with flexible work options

ASSUMPTION: While the role is remote OK, having the option to work from Katalon's local office in Ho Chi Minh City may provide additional opportunities for collaboration and networking with local team members.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Self-Serve & Growth Marketing Manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Creativity and innovation
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of growth marketing principles and strategies in your application materials
• Prepare for behavioral interview questions that focus on your experience with customer acquisition, trial activation, and customer engagement
• Showcase your ability to work collaboratively and adapt to a fast-paced environment

ATS Keywords: Growth Marketing, Digital Marketing, Lifecycle Marketing, Customer Acquisition, Conversion Optimization, Customer Engagement, Analytics Tools, Collaboration, Creativity, Experimentation, User Experience, Email Marketing, In-App Messaging, Behavioral Cues, Data Analysis, Product-Led Growth

ASSUMPTION: Katalon uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Clarity
• A/B testing platforms (e.g., Optimizely, VWO)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and experimental

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working across global time zones and collaborating with remote teams?
• Do you have a strong analytical mindset and a passion for experimentation?
• Are you able to work independently and take initiative in driving projects forward?

ASSUMPTION: Katalon values a strong cultural fit and seeks candidates who align with their company values and work style. Self-assessment questions can help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Working across global time zones may require flexibility and adaptability
• The fast-paced nature of the role may present challenges for those who prefer a more structured work environment
• Collaborating with cross-functional teams may require strong communication and project management skills
• Keeping up with industry trends and best practices in growth marketing may require continuous learning and development

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving growth through product-led strategies and experimentation
• Growth Marketing Specialists typically work closely with product, sales, and customer success teams to optimize user experience and drive revenue growth
• Career progression in growth marketing may lead to roles such as Senior Growth Marketing Manager, Director of Growth Marketing, or Chief Growth Officer

ASSUMPTION: This role offers a unique opportunity to gain experience in growth marketing and contribute to product-led growth in a fast-paced, collaborative environment.

📝 Sample Projects

• Developing and executing a customer acquisition campaign to drive user growth in a specific geographic region
• Optimizing the onboarding journey to improve trial activation and conversion rates
• Analyzing user behavior data to identify opportunities for expansion and engagement

ASSUMPTION: These sample projects illustrate the types of initiatives a Growth Marketing Specialist may work on, focusing on customer acquisition, trial activation, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader growth marketing strategy?
• How does Katalon support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Katalon approach experimentation and iteration in its growth marketing strategies?
• What are the biggest challenges facing the growth marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your experience with customer acquisition, trial activation, and customer engagement
• Showcase your ability to work collaboratively and adapt to a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.