Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Independence Pet Group

🔹 Location: Remote USA (Chicago, IL; Phoenix, AZ; Akron, OH)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with some on-site collaboration)

🚀 Job Overview

Key aspects of this role include:

• Leading paid media and affiliate marketing campaigns
• Collaborating with cross-functional teams and agency partners
• Optimizing campaigns and driving continuous improvement
• Analyzing performance and providing insights to inform strategy

ASSUMPTION: This role requires a strong focus on paid media and affiliate marketing, with a data-driven approach to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Lead execution, optimization, and reporting of paid media campaigns across search, social, and display

✅ Manage agency and platform relationships, budget allocations, A/B testing, and creative briefs

✅ Monitor performance and adjust strategies to improve efficiency and return on ad spend (ROAS)

✅ Support the growth and day-to-day management of the affiliate marketing channel

✅ Collaborate with affiliate partners to optimize performance and expand reach

✅ Coordinate creative and promotional offers, track performance, and provide regular reporting

✅ Ensure compliance with brand guidelines and contractual agreements

✅ Analyze and report on paid, affiliate, and digital marketing performance, extracting insights that inform strategy

✅ Share key findings with Strategy & Planning and cross-functional teams to support continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive marketing performance.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent work experience

Experience: 3 years of relevant experience

Required Skills:

• Proven success managing paid media and affiliate marketing programs
• Proficiency in performance analytics, budgeting, and reporting
• Strong project management and organizational skills
• Excellent verbal and written communication

Preferred Skills:

• Analytical, proactive, and results-oriented
• Comfortable in a fast-paced, collaborative marketing environment

ASSUMPTION: Candidates should have a strong background in paid media and affiliate marketing, with a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Growth Marketing Specialist with 3 years of experience)

Benefits:

• Comprehensive full medical, dental, and vision insurance
• Basic life insurance at no cost to the employee
• Company-paid short-term and long-term disability
• 12 weeks of 100% paid parental leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal paid time off
• Paid holidays and company-wide wellness day off
• Paid time off to volunteer at nonprofit organizations
• Pet-friendly office environment
• Commuter benefits
• Group pet insurance
• On-the-job training and skills development
• Employee Assistance Program (EAP)

Working Hours: Full-time, with flexible hours and some remote work available

ASSUMPTION: The salary range is an estimate based on industry standards for a Growth Marketing Specialist with 3 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, with a focus on pet insurance and services

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2021, with a short but impactful history in the pet insurance industry

Company Description:

• Independence Pet Group (IPG) is a subsidiary of Independence Pet Holdings (IPH)
• IPG manages a diverse portfolio of modern pet health brands and services
• IPG supports insurance for over 1,000,000 pets in the U.S. and Canada

Company Specialties:

• Pet insurance and services
• Pet education and lost recovery services
• Microchip identification and online pet registry

Company Website: www.independencepetgroup.com

ASSUMPTION: Independence Pet Group is a growing organization in the pet insurance industry, with a focus on providing comprehensive pet health solutions.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement

Reporting Structure: Reports to the Senior Marketing Manager, with collaboration across various teams, including Strategy & Planning, Creative, and Analytics

Work Arrangement: Remote with some on-site collaboration, providing flexibility and work-life balance

Growth Opportunities:

• Advancement to a Senior Marketing role or management position
• Expansion of responsibilities based on company growth and success
• Cross-functional collaboration and learning opportunities

ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with remote work and on-site collaboration available

Office Location(s): Chicago, IL; Phoenix, AZ; Akron, OH

Geographic Context:

• Chicago, IL: A major city with a vibrant business environment and diverse cultural scene
• Phoenix, AZ: A growing city with a strong economy and numerous outdoor activities
• Akron, OH: A historic city with a focus on education and healthcare

Work Schedule: Full-time, with flexible hours and some remote work available

ASSUMPTION: The hybrid work environment provides a balance between collaboration and flexibility, allowing employees to work remotely when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Senior Marketing Manager

Key Assessment Areas:

• Marketing strategy and campaign management
• Data analysis and reporting
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences related to this role
• Prepare for behavioral and situational interview questions

ATS Keywords: Paid media, affiliate marketing, performance analytics, budgeting, reporting, project management, communication, data-driven, marketing strategy, campaign optimization

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit, with a strong emphasis on data-driven decision-making and campaign optimization.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Affiliate tracking platforms (e.g., CJ Affiliate, Impact Radius)

ASSUMPTION: The candidate should be proficient in using various marketing tools and platforms to manage and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Pet-centric: We put pets first in everything we do
• Innovative: We continuously seek new and better ways to support pet parents
• Collaborative: We work together to achieve our goals

Work Style:

• Data-driven: We make decisions based on data and analytics
• Adaptable: We embrace change and pivot when needed
• Results-oriented: We focus on delivering measurable results

Self-Assessment Questions:

• Do you have a strong passion for pets and their well-being?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of driving results through data-driven marketing strategies?

ASSUMPTION: Independence Pet Group values candidates who are passionate about pets, data-driven, and collaborative, with a strong focus on delivering results.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fast-paced, ever-changing marketing landscape
• Collaborating effectively with remote team members and stakeholders
• Staying up-to-date with the latest marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid media and affiliate marketing
• This role requires a strong data-driven approach to campaign management and optimization
• Career progression may include advancement to a Senior Marketing role or management position

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and data analysis, with opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a paid media campaign to drive brand awareness and customer acquisition
• Optimizing an affiliate marketing program to improve performance and expand reach
• Analyzing campaign performance data to identify trends and inform strategy

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on campaign management, optimization, and data analysis.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as Creative and Analytics?
• What opportunities are there for growth and development within the marketing department and the broader organization?
• How does Independence Pet Group support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions, focusing on your marketing experience and achievements
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.