Growth Marketing Specialist

📌 Core Information 🔹 Job Title: Growth Marketing Specialist 🔹 Company: Upshop 🔹 Location: Austin, Texas 🔹 Job Type: Hybrid (4 days in office) 🔹 Category: Marketing 🔹 Date Posted: July 2, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site/Hybrid --- 🚀 Job Overview 🔹 Key aspects of this role include: 1. Designing and executing data-driven growth experiments across marketing campaigns 2. Collaborating with cross-functional teams to optimize customer journeys and scale effective tactics 3. Leveraging data to identify opportunities, craft targeted messaging, and execute across digital channels 4. Building, launching, and continuously optimizing multi-channel campaigns, including website, email, and social media 5. Working in a fast-paced marketing team where experimentation, testing, and continuous optimization are central to success ASSUMPTION: This role requires a metrics-focused marketer who thrives on experimentation and iteration, with a strong ability to build scalable programs, track what matters, and optimize relentlessly to move the needle. --- 📋 Key Responsibilities 🔹 Marketing Campaigns - Design and execute data-driven growth experiments in campaigns across the full funnel, closely aligned with revenue marketing KPIs - Build, launch, and continuously optimize multi-channel campaigns including website, email, and social, with a focus on measurable growth outcomes - Collaborate with product marketing to uncover high-impact opportunities, accelerate the customer journey, and scale what works ASSUMPTION: Success in this role will be measured by the ability to drive quantifiable results and contribute to the company's growth objectives. 🔹 Website, Landing Pages, and SEO - Optimize site structure, design, content, and performance for Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) - Run experiments to test CTAs, page structure, messaging, and personalization - Build landing pages and implement A/B tests using HubSpot ASSUMPTION: A strong understanding of SEO best practices and a data-driven approach to CRO are essential for success in this role. 🔹 Email Marketing - Develop and implement email marketing campaigns to nurture leads and drive conversions - Collaborate with content and product teams to craft persuasive email content, creative, and messaging that resonates with target audiences ASSUMPTION: Experience with email marketing automation tools and a proven track record of driving email marketing results are crucial for this role. 🔹 Webinars, and Sales Enablement - Create and manage webinar rooms to support virtual events, product demos, and lead generation initiatives - Develop and maintain sales enablement materials, including sales pages and collateral, in collaboration with product marketing ASSUMPTION: Familiarity with webinar platforms and sales enablement best practices will be valuable in this role. 🔹 Social Media - Manage and grow the company’s presence across platforms like LinkedIn, YouTube, and X - Develop and schedule engaging posts aligned with product launches, campaigns, and business news - Track performance and optimize based on engagement metrics ASSUMPTION: A solid understanding of social media marketing strategies and analytics is essential for success in this role. --- 📊 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 1989 Company Description: Upshop is the first total store operations platform synchronizing Fresh, Center, eCommerce, and DSD solutions to make retail operations simplified, smart, and more connected. Upshop has been pioneering total store operations technology for over 30 years; delivering SaaS-based solutions which offer a simplified, smarter, more connected solution to retail store associates. The business leveraged the technology of leading products FreshIQ®, ShopperKit, Date Check Pro, and Itasca Retail's Magic Inventory Intelligence to synchronize one platform, providing retailers the visibility needed to increase sales, cut waste, and streamline labor efficiencies. Over 150+ retail chain accounts trust our software in over 30,000+ stores, 9 countries, and 3 continents. Company Specialties: Fresh item management, production planning, inventory intelligence, AI forecasting, food waste, store operations, in-store technology, fresh grocery operations, ingredient ordering, kitchen management, ecommerce fulfillment, Center store, fresh ordering, grocery, convenience stores, shrink management, Store inventory, employee usability, recipe management, inventory management, and food traceability Company Website: ASSUMPTION: Upshop's extensive experience in the retail technology space and commitment to driving results make it an attractive employer for marketing professionals seeking to make an impact in a dynamic industry. --- 📈 Role Analysis Career Level: Mid-career Reporting Structure: Reports directly to the Director, Demand Generation Work Arrangement: Hybrid (4 days in office) Growth Opportunities: 1. Potential to contribute to the growth of Upshop's marketing team and influence the company's overall success 2. Opportunities to learn from and collaborate with experienced marketing professionals in a fast-paced environment 3. Possibility to drive measurable results and advance one's career within the company ASSUMPTION: This role offers a unique opportunity for a metrics-focused marketer to build their career in a dynamic, growth-oriented company. --- 🌍 Location & Work Environment Office Type: Hybrid (4 days in office) Office Location: 7001 Burnet Rd, Suite 301, Austin, Texas 78757, US Geographic Context: 1. Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life 2. The city offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major U.S. cities 3. Austin's central location makes it an ideal hub for regional and national marketing campaigns Work Schedule: Standard business hours, with flexibility for remote work on hybrid days ASSUMPTION: Austin's unique blend of urban and suburban living, combined with its thriving tech industry, makes it an attractive location for marketing professionals seeking a dynamic work environment. --- 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a phone or video screening with the hiring manager 3. Participate in on-site or virtual interviews with cross-functional team members 4. Complete a skills assessment or case study, if applicable Key Assessment Areas: 1. Marketing strategy and campaign planning 2. Data analysis and interpretation 3. Creativity and content development 4. Collaboration and communication skills Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and skills 2. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team 3. Familiarize yourself with Upshop's products and services, and be ready to discuss how your marketing background can drive results for the company ATS Keywords: Growth marketing, digital marketing, performance marketing, data analysis, email marketing, SEO, CRO, campaign management, A/B testing, content creation, social media management, webinars, sales enablement, user experience, visual design, collaboration ASSUMPTION: A strong understanding of Upshop's products, services, and marketing goals will be crucial for success in the interview process. --- 🛠️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️