📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: MainStreaming
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies for MainStreaming's Edge Video Delivery Network
- Driving high-quality top-of-funnel leads and opportunities through events, sponsorships, and partner marketing activities
- Collaborating with cross-functional teams, including Sales, Finance, and other Marketing functions
- Optimizing performance and ensuring a strong return on investment for marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across teams to achieve marketing objectives.
📋 Key Responsibilities
✅ Lead Demand Generation Initiatives: Plan and execute strategies to increase lead generation and nurture prospects through the marketing funnel.
✅ Manage Events & Sponsorships: Identify, plan, and oversee industry events, trade shows, and sponsorships to maximize brand exposure and generate qualified leads.
✅ Drive Partner Marketing: Collaborate with strategic partners to co-market campaigns, create joint events, and expand audience reach.
✅ Optimize Performance: Track, measure, and report on event, sponsorship, and partner marketing effectiveness, ensuring a strong return on investment.
✅ Align with Sales & Marketing: Work closely with sales and marketing teams to ensure seamless execution of demand generation programs.
✅ Budget & Vendor Management: Oversee budgets for events and sponsorships while managing relationships with vendors and partners.
ASSUMPTION: The successful candidate will have a proven track record in demand generation, performance marketing, and events management within the B2B tech industry.
🎯 Required Qualifications
Education: Bachelor's degree in economics, Marketing, or a related field is preferred.
Experience: 5+ years of experience in demand generation, performance marketing, and events management, ideally within content delivery, video streaming, or B2B tech companies.
Required Skills:
- Strong understanding of lead generation and partner collaboration strategies
- Excellent project management and organizational skills
- Proficiency with Marketing automation tools and CRM (Salesforce, Sales Navigator, Zoominfo) and Project Management tools (Asana)
- Strong communication and relationship-building abilities
- Ability to analyze data and translate insights into action
- Fluency in English, with exceptional writing, speaking, and presentation skills
Preferred Skills:
- Experience with video streaming or content delivery technologies
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing expertise will be highly competitive.
💰 Compensation & Benefits
Salary Range: The salary for this role is competitive and will be assessed in relation to the candidate's experience and skills. According to industry standards, the estimated salary range for a Growth Marketing Specialist with 5-10 years of experience in Milan is €50,000 - €70,000 per year.
Benefits:
- Flexible and dynamic work environment
- Opportunities for professional growth and development
- Competitive salary and benefits package
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:30 PM. MainStreaming offers a flexible and remote-friendly work environment.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: MainStreaming operates in the technology industry, specifically focusing on video delivery and streaming solutions for broadcasters, media, and enterprise companies.
Company Size: MainStreaming is a mid-sized company with 51-200 employees, providing a dynamic and international work environment.
Founded: MainStreaming was founded in 2016 and has since grown to become a leading provider of intelligent media delivery solutions.
Company Description:
- MainStreaming enables broadcasters, media, and enterprise companies to deliver video with the best Quality of Experience to their audience, globally.
- The company offers an innovative solution that integrates all operative phases for ingest, encoding, management, and distribution of live and on-demand video.
- MainStreaming is committed to making the world a better place by promoting sustainable video delivery practices.
Company Specialties:
- Video CDN
- Video delivery
- Video hosting
- Video management
- Cloud video
- Live streaming
- Online video platform
- eSport
- OTT
- Encoding
- Managed CDN
- Private CDN
- Media Manager
- Gaming
- On-Demand Video
- Video Streaming
- Broadcasters
- Online Media
Company Website: mainstreaming.com
ASSUMPTION: MainStreaming values innovation, out-of-the-box thinking, and fosters a culture of transparency and collaboration.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record in demand generation, performance marketing, and events management.
Reporting Structure: The Growth Marketing Specialist will report directly to the Marketing Director and collaborate closely with cross-functional teams, including Sales, Finance, and other Marketing functions.
Work Arrangement: This role is on-site, with the opportunity for flexible and remote work arrangements, depending on the candidate's needs and the company's requirements.
Growth Opportunities:
- Expanding marketing expertise and knowledge through continuous learning and professional development
- Advancing to a senior marketing role or taking on additional responsibilities within the marketing department
- Exploring opportunities in other departments or functions within the company
ASSUMPTION: MainStreaming offers a dynamic and international work environment that values innovation, out-of-the-box thinking, and fosters a culture of transparency and collaboration.
🌍 Location & Work Environment
Office Type: MainStreaming's headquarters is located in Milan, Italy, with a modern and collaborative work environment.
Office Location(s): Viale Sarca, 336/F, Milano, Italia 20126, IT
Geographic Context:
- Milan is the second-largest city in Italy and the capital of the Lombardy region
- The city is a major hub for fashion, design, finance, and technology
- Milan offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
Work Schedule: Standard working hours, Monday to Friday, 9:00 AM to 5:30 PM, with the opportunity for flexible and remote work arrangements.
ASSUMPTION: Milan offers a vibrant and multicultural work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Director and other team members
- Final interview with the CEO or another executive member
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and relationship-building abilities
- Data analysis and reporting skills
- Cultural fit and alignment with MainStreaming's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and initiatives you've led or contributed to
- Demonstrate your understanding of MainStreaming's business and the video streaming industry
- Showcase your ability to work effectively across teams and collaborate with stakeholders
ATS Keywords: Lead Generation, Partner Collaboration, Project Management, Marketing Automation, CRM, Salesforce, Zoominfo, Asana, English Fluency, Data Analysis, Event Management, Sponsorships, Marketing Strategy, Global Marketing
ASSUMPTION: MainStreaming uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM (e.g., Salesforce, Sales Navigator, Zoominfo)
- Project Management tools (e.g., Asana, Trello, or similar)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or similar)
- Event management platforms (e.g., Eventbrite, Cvent, or similar)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Out-of-the-box thinking
- Transparency
- Collaboration
- Continuous learning
Work Style:
- Dynamic and flexible
- International and multicultural
- Focused on results and achieving marketing objectives
- Committed to making the world a better place
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working across teams and collaborating with stakeholders?
- Do you have a proven track record in demand generation, performance marketing, and events management?
- Are you committed to continuous learning and professional development?
ASSUMPTION: MainStreaming values cultural fit and seeks candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple marketing initiatives simultaneously, requiring strong project management skills
- Working effectively across teams and collaborating with stakeholders, requiring strong communication and relationship-building abilities
- Adapting to a fast-paced and dynamic work environment, requiring resilience and adaptability
- Meeting tight deadlines and ensuring a strong return on investment for marketing initiatives, requiring exceptional time management and prioritization skills
ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in MainStreaming's dynamic and international work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation, events management, and partner marketing
- This role requires a strong understanding of the video streaming industry and the ability to work effectively across teams
- Career progression in this role may lead to senior marketing positions or opportunities in other departments or functions within the company
ASSUMPTION: This role offers unique challenges and opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a global marketing strategy for MainStreaming's Edge Video Delivery Network
- Managing an industry event or trade show, including vendor management, budget oversight, and lead generation
- Collaborating with a strategic partner to create a joint marketing campaign, expanding audience reach, and driving brand awareness
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does MainStreaming support the professional growth and development of its employees?
- Can you provide examples of successful marketing campaigns or initiatives led by MainStreaming?
- How does MainStreaming measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding MainStreaming's marketing objectives and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and initiatives you've led or contributed to
- Demonstrate your understanding of MainStreaming's business and the video streaming industry
- Showcase your ability to work effectively across teams and collaborate with stakeholders
- Follow up with MainStreaming's HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
