📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Headway
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and launching paid marketing experiments and campaigns at scale
- Partnering with channel leads to meet monthly cost and volume goals for paid search and social
- Maintaining an ongoing roadmap of creative, messaging, targeting, and bid optimization tests
- Supporting the development of new landing pages and digital touchpoints
- Experimenting with new ad tools and placements
- Supporting brand marketing efforts and serving as a subject matter expert
- Delivering reporting, insights, and forecasts to measure channel performance
- Collaborating with internal teams to strengthen performance marketing programs
- Staying up-to-date with the evolving digital marketing landscape and HIPAA regulations
ASSUMPTION: This role requires a strong background in growth marketing and a deep understanding of paid marketing channels. The ideal candidate will have experience working in-house at high-growth tech companies or relevant agency experience.
📋 Key Responsibilities
✅ Design and launch paid marketing experiments and campaigns at scale
✅ Partner with channel leads to hit monthly cost and volume goals for paid search and social
✅ Maintain an ongoing roadmap of creative, messaging, targeting, and bid optimization tests
✅ Support the development of new landing pages and digital touchpoints
✅ Experiment with new ad tools and placements
✅ Support brand marketing efforts and serve as a subject matter expert
✅ Deliver reporting, insights, and forecasts to measure channel performance
✅ Collaborate with internal teams to strengthen performance marketing programs
✅ Stay up-to-date with the evolving digital marketing landscape and HIPAA regulations
ASSUMPTION: The role may require occasional work outside of standard business hours to monitor campaign performance and address any issues that may arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in growth marketing campaigns across various channels
Required Skills:
- Proven experience in designing and launching paid marketing campaigns
- Strong analytical skills and data-driven mindset
- Excellent creative skills and ability to develop compelling ad copy and visuals
- Proficient in using marketing analytics tools and platforms
- Strong project management skills and attention to detail
- Excellent communication and collaboration skills
- Familiarity with HIPAA regulations
Preferred Skills:
- Experience working in-house at high-growth tech companies or relevant agency experience
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM software is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $84,320 - $124,000 per year (based on provided information)
Benefits:
- Equity Compensation
- Medical, Dental, and Vision Coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week Parental Leave for Eligible Employees
- Carrot Fertility Annual Reimbursement and Membership
- 13 Paid Holidays Each Year
- Holiday Break During the Week Between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and Professional Development
Working Hours: Full-time, with occasional flexibility for campaign monitoring
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 501-1,000 employees
Founded: 2019
Company Description:
- Headway is building a new mental healthcare system that everyone can access
- Makes it easy for therapists to accept insurance and scale their practice
- Powering 600,000+ appointments per month
- Raised over $325 million in funding from a16z, Thrive, Accel, GV, Spark Capital, Forerunner Ventures, and Health Care Service Corporation
Company Specialties:
- Mental Health Services
- Telehealth
- Insurance Acceptance
- Software for Mental Health Providers
Company Website: headway.co
ASSUMPTION: Headway is a well-funded, rapidly growing startup in the mental health care industry, focusing on improving access to mental health services by enabling therapists to accept insurance and scale their practices.
📊 Role Analysis
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: This role reports directly to the Growth Marketing Manager
Work Arrangement: Remote OK, with the option to work from offices in New York City, San Francisco, or Seattle
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to grow with the company as it continues to expand and scale its services
ASSUMPTION: This role offers significant growth potential for the right candidate, as Headway continues to expand its services and reach new markets.
🌍 Location & Work Environment
Office Type: Remote-first with office locations in New York City, San Francisco, and Seattle
Office Location(s): New York, San Francisco, Seattle
Geographic Context:
- Headway employees work remotely across the US
- The company has offices in major tech hubs, allowing for in-person collaboration when needed
- The remote work arrangement enables employees to live and work from various locations across the country
Work Schedule: Full-time, with occasional flexibility for campaign monitoring
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the office locations offer opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Marketing expertise and experience
- Data analysis and problem-solving skills
- Creativity and ability to develop compelling ad copy and visuals
- Project management skills and attention to detail
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing campaign experience and achievements
- Demonstrate a strong understanding of the mental health care industry and Headway's mission
- Showcase your data-driven approach to marketing and problem-solving
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Growth Marketing, Paid Marketing, Campaign Optimization, Digital Marketing, Marketing Analytics, HIPAA Regulations
ASSUMPTION: Headway's hiring process is designed to assess candidates' marketing expertise, data analysis skills, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Ad platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities. Familiarity with common marketing tools and platforms is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Data-driven
- Collaborative
- Inclusive
- Adaptable
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you thrive in a collaborative, team-based environment?
- Are you open to feedback and willing to adapt your approach based on new information?
ASSUMPTION: Headway values candidates who are patient-centered, data-driven, collaborative, inclusive, and adaptable. A strong cultural fit with these values is likely to be crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple paid marketing campaigns simultaneously
- Keeping up with the rapidly evolving digital marketing landscape and HIPAA regulations
- Working effectively in a remote, distributed team environment
- Balancing the need for creativity and innovation with data-driven decision-making
ASSUMPTION: These challenges require strong project management skills, adaptability, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- This role focuses more on paid marketing channels than other growth marketing roles, which may prioritize organic channels or content marketing
- Headway's focus on the mental health care industry sets it apart from other tech companies, requiring a strong understanding of the industry and its unique challenges
- As a mid-level role, this position offers growth opportunities and the chance to take on more responsibilities over time
ASSUMPTION: This role is well-suited to candidates with a strong background in paid marketing channels and a deep understanding of the mental health care industry.
📝 Sample Projects
- Developing and launching a paid social media campaign to drive user acquisition for Headway's therapy platform
- Optimizing a Google Ads campaign to improve cost-per-acquisition and drive more efficient user growth
- Collaborating with the design team to create compelling ad visuals and landing pages that drive conversions
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on paid marketing campaign development, optimization, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the growth marketing team, and how can this role help address them?
- How does Headway support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Headway ensure the privacy and security of patient data, and what role does this play in the company's marketing efforts?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Write a cover letter explaining your interest in Headway's mission and how your skills and experience make you a strong fit for this role
- Prepare for the interview by researching Headway's business and the mental health care industry
- Follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
