🔹 Job Title: Growth Marketing Specialist
🔹 Company: Softchoice
🔹 Location: Oakville, Toronto
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Oakville, Toronto)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of marketing funnels, particularly the consideration and evaluation stages, and the ability to work effectively with various teams to drive measurable outcomes.
✅ Serve as the primary liaison between top technology partners to align partner marketing aspirations and investments with Softchoice’s demand generation programs
✅ Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings and ensure partner-driven solutions complement and enhance Softchoice’s existing portfolio
✅ Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey
✅ Work alongside Growth Marketing Managers in the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs
✅ Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel
✅ Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals
✅ Collaborate with e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of Softchoice’s digital sales channels
✅ Work with the SAM+ hub team to promote partner technology procurement through the platform, creating seamless pathways for customers to explore, evaluate, and purchase partner-aligned solutions
✅ Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results
✅ Own the execution of connecting partner technologies to Softchoice solutions within the demand generation programs, aligning with content, audience, and funnel strategies
✅ Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels
✅ Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services
✅ Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements
✅ Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement
ASSUMPTION: This role requires strong analytical skills to track and analyze campaign performance, and excellent communication skills to collaborate effectively with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 to 3 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and additional language skills could provide a competitive edge in this role.
Salary Range: $75,000 - $95,000 CAD per year (Based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and Softchoice's internal compensation structure.
Industry: Softchoice operates in the IT Services and IT Consulting industry, focusing on software and cloud-focused solutions. They help organizations become agile, innovative, and secure by delivering AI-powered cloud and digital workplace solutions.
Company Size: Softchoice is a mid-sized company with approximately 2,720 employees globally.
Founded: Softchoice was founded in 1989 and has consistently been recognized as a Great Place to Work® in Canada for the past 19 years.
Company Description:
Company Specialties:
Company Website: www.softchoice.com
ASSUMPTION: Softchoice's focus on AI-powered solutions and its commitment to employee engagement and diversity contribute to its success as a Great Place to Work®.
Career Level: This role is suitable for early to mid-career marketing professionals with 2 to 5 years of experience in partner marketing, demand generation, or a related field.
Reporting Structure: The Growth Marketing Specialist will report directly to the Manager, Growth Marketing.
Work Arrangement: This role is based in Oakville or Toronto, Ontario, with a hybrid or on-site work arrangement.
Growth Opportunities:
ASSUMPTION: Softchoice's commitment to employee growth and development provides opportunities for the Growth Marketing Specialist to advance their career within the company.
Office Type: Softchoice's offices in Oakville and Toronto are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): 173 Dufferin Street, Suite 200, Toronto, Ontario M6K3H7, CA and 1175 N Service Rd W, Oakville, ON L6M 2W1, CA
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid or remote work arrangements.
ASSUMPTION: The work environment at Softchoice's offices in Oakville and Toronto is designed to support collaboration, productivity, and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Partner Marketing, Demand Generation, Digital Sales, Marketing Strategy, Campaign Execution, Cross-functional Collaboration, Marketing Funnel, Partner Integration, Stakeholder Management
ASSUMPTION: Softchoice's interview process is designed to assess candidates' skills, experiences, and cultural fit for the Growth Marketing Specialist role.
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may be required or beneficial for the Growth Marketing Specialist position at Softchoice.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Softchoice values candidates who align with their company values and work style, and who can demonstrate their ability to collaborate effectively and adapt to changing priorities.
ASSUMPTION: The Growth Marketing Specialist role at Softchoice may present challenges related to managing multiple partner relationships, balancing strategic planning and execution, and staying current with industry trends.
ASSUMPTION: The Growth Marketing Specialist role at Softchoice is unique in its focus on partner technology integration and optimization, requiring specific skills and experiences that may differ from related marketing roles.
ASSUMPTION: The sample projects listed are illustrative of the types of initiatives the Growth Marketing Specialist may work on at Softchoice, requiring strategic planning, cross-functional collaboration, and data-driven decision-making.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Softchoice's company culture and the Growth Marketing Specialist position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.