Growth Marketing Specialist (CRM & Mobile)

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (CRM & Mobile)

🔹 Company: Maker Lab

🔹 Location: Singapore

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing a scalable marketing communications platform through strategic and data-led CRM programs.
• Collaborating with internal teams on content creation and overseeing the end-to-end process for communications.
• Working on a project with a technology client to revolutionize the payment industry through innovative marketing strategies.
• Developing user insights, understanding ideal consumer journeys, and building scalable communication avenues through CRM and mobile technology.

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. The ideal candidate will have experience working in high-growth, technology-led organizations and be comfortable with fintech exposure.

📋 Key Responsibilities

✅ Manage a scalable marketing communications platform through strategic and data-led CRM programs and product feature roll-outs.

✅ Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders.

✅ Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development, and engineering requirements.

✅ Own the end-to-end process from inception to deployment for push notifications, emails, and in-app communications, including setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.

✅ Report back on performance, including click-through rates, down-funnel metrics impact, and work with the analytics team on reporting KPIs.

✅ Effectively maintain expectations with stakeholders and meet key deadlines.

ASSUMPTION: This role involves a high level of project management, stakeholder communication, and data analysis. The successful candidate will be able to balance multiple priorities and maintain strong attention to detail.

🎯 Required Qualifications

Education: BA/BS degree, or in lieu of degree, relevant work experience.

Experience: 5+ years of email, push notification, and in-app marketing, CRM, or marketing campaign management experience, preferably in high-growth, technology-led organizations with fintech exposure.

Required Skills:

• Experience with mobile app and growth marketing / hacking.
• Experience with CRM marketing technology preferred.
• Previous experience using SQL for growth and marketing analytics.
• Ability to clearly coordinate and provide information to cross-functional teams.
• Data-driven mindset with the ability to convert data into high-value business decisions and campaign optimizations.
• Critical thinking skills with the ability to identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Ability to independently start projects and adapt quickly to changes.
• Proven ability to balance multiple priorities and strong attention to detail.
• Exceptional analytical, project, and stakeholder management skills.
• Copywriting skills are desired.
• Exceptional verbal and written English communication and presentation skills, ideally with fluency in another Asian language to support projects spanning across JAPAC.

Preferred Skills:

• Experience working with high-growth, technology-led matrix organizations.
• Previous experience in the fintech industry.

ASSUMPTION: The ideal candidate will have a strong background in growth marketing, CRM, and mobile marketing, with a proven track record of driving results through data-driven strategies.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for a mid-level marketing role in Singapore)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic work environment with a global team

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients.
• The company collaborates with culture brands like YouTube, Netflix, Amazon, and Google, embedding cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems to drive business growth and marketing efficiencies.
• Maker Lab's solutions span various marketing services, including marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management.

Company Specialties:

• Social
• Strategy
• UX
• Design
• Copywriting
• Events
• Marketing
• Editorial
• Content
• Talent
• UI
• Creative
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab is a well-established marketing consultancy with a strong focus on talent and collaboration. The company's global presence and diverse client base offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with growth opportunities

Reporting Structure: This role reports directly to the project manager or client lead, with close collaboration with internal teams, including content creators, engineers, and analytics specialists.

Work Arrangement: On-site with remote flexibility, with an expected office presence of 3-4 days per week.

Growth Opportunities:

• Expanding responsibilities within the project and potential opportunities to lead future projects.
• Professional development opportunities through training, workshops, and mentorship programs.
• Career progression within Maker Lab's global organization.

ASSUMPTION: This role offers a unique opportunity to work on a high-impact project with a technology client, driving growth and innovation in the payment industry. The role also provides ample opportunities for professional growth and development within Maker Lab's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on creativity and innovation

Office Location(s): Singapore, with additional offices in London, LA, Bangalore, Jakarta, Kuala Lumpur, Tokyo, Seoul, Bangkok, Sydney, and Melbourne

Geographic Context:

• Singapore is a global financial hub with a thriving tech industry, offering a multicultural environment and excellent work-life balance.
• The city-state is known for its high-quality infrastructure, safety, and cleanliness, making it an attractive location for both work and leisure.
• Singapore's strategic location in Southeast Asia provides easy access to other major cities in the region, facilitating business travel and collaboration.

Work Schedule: Full-time (40 hours per week) with flexible remote work options, typically Monday to Friday, with some flexibility to work outside of standard business hours as needed

ASSUMPTION: The work environment at Maker Lab is dynamic, collaborative, and focused on driving results through innovative marketing strategies. The Singapore office offers a modern, comfortable workspace with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the project manager, client lead, and relevant team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Project management and stakeholder communication
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the role and Maker Lab's mission by addressing the key responsibilities and required qualifications in your application materials.
• Showcase your portfolio or examples of your work, if applicable, to provide concrete evidence of your skills and accomplishments.

ATS Keywords: CRM, Mobile Marketing, Email Marketing, Push Notifications, In-App Marketing, Project Management, Data Analysis, Stakeholder Management, Copywriting, Analytical Skills, Communication Skills, Agility, Critical Thinking, Content Creation, SQL, Growth Marketing

ASSUMPTION: The application process at Maker Lab is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. The interview process is typically thorough and in-depth, with a focus on strategic thinking, problem-solving, and communication skills.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Mobile marketing platforms (e.g., Braze, Airship, Urban Airship)
• Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management software (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• SQL databases

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client's preferences and the project's requirements. The successful candidate will have experience with relevant marketing technologies and be able to quickly adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric: Maker Lab prioritizes the development and growth of its team members.
• Collaborative: The company fosters a culture of collaboration and cross-functional teamwork.
• Innovative: Maker Lab encourages creativity and innovation in its approach to marketing and problem-solving.

Work Style:

• Dynamic and fast-paced: The work environment at Maker Lab is energetic and focused on driving results.
• Data-driven: Decisions are made based on data and analytics, with a focus on continuous improvement.
• Collaborative: Teamwork and cross-functional collaboration are essential for success at Maker Lab.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity and change?
• Are you able to analyze data and use it to inform strategic decisions and drive campaign optimizations?
• Do you have strong communication and project management skills, and are you able to effectively collaborate with cross-functional teams?

ASSUMPTION: Maker Lab values candidates who are dynamic, data-driven, and collaborative, with a strong focus on driving results through innovative marketing strategies. The ideal candidate will be able to thrive in a fast-paced, collaborative work environment and be comfortable with ambiguity and change.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders simultaneously, requiring strong project management and communication skills.
• Working with a complex, innovative brand that requires a deep understanding of the payment industry and its unique challenges.
• Adapting to new tools and technologies as needed, with a focus on continuous learning and development.
• Balancing the demands of a fast-paced, dynamic work environment with a strong focus on results and innovation.

ASSUMPTION: The successful candidate will be able to manage multiple priorities and stakeholders effectively, adapt to new tools and technologies quickly, and thrive in a dynamic, fast-paced work environment focused on driving results through innovative marketing strategies.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on growth marketing and requires a strong understanding of CRM and mobile marketing technologies.
• This role offers the opportunity to work on a high-impact project with a technology client, driving growth and innovation in the payment industry.
• Career progression within Maker Lab's global organization offers ample opportunities for professional growth and development.

ASSUMPTION: This role offers a unique opportunity to work on a high-impact project with a technology client, driving growth and innovation in the payment industry. The role also provides ample opportunities for professional growth and development within Maker Lab's global organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive user engagement and conversions for a new mobile payment feature.
• Collaborating with internal teams to create and deploy push notifications and in-app messages to promote a limited-time offer, resulting in a 20% increase in user participation.
• Analyzing user data to identify trends and insights, and using this information to inform the development of a new CRM strategy that improves user retention by 15%.

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative approach to marketing that Maker Lab values. The successful candidate will be able to apply these skills and strategies to drive results in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this project, and how this role fits within the broader organization?
• How does Maker Lab support the professional growth and development of its team members, and what opportunities are available for career progression within the organization?
• Can you provide examples of how Maker Lab's values are reflected in the company's culture and work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Maker Lab approach work-life balance, and what resources are available to support team members' well-being and personal growth?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the company's values. They also provide an opportunity for the candidate to demonstrate their fit with the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, addressing the key responsibilities and required qualifications.
• Prepare a portfolio or examples of your work, if applicable, to provide concrete evidence of your skills and accomplishments.
• Follow up with Maker Lab one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.