📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Goosehead Insurance Agency
🔹 Location: Westlake, Ohio
🔹 Job Type: Full-Time, Hybrid (3 days/month in-office)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth through data-driven marketing strategies
- Optimizing the end-to-end customer journey across digital touchpoints
- Collaborating with cross-functional teams to implement data-driven improvements
- Conducting full-funnel analysis to identify optimization opportunities
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive marketing strategies and improve customer experience.
📋 Key Responsibilities
✅ Conduct full-funnel analysis to understand and improve the customer journey
✅ Analyze and optimize email marketing performance
✅ Partner with lifecycle and campaign marketers to integrate email campaigns into broader funnel strategies
✅ Develop and manage journey maps and customer behavior flows using tools like GA4, Amplitude, or Adobe Analytics
✅ Design, implement, and evaluate A/B and multivariate experiments across email, landing pages, and web experiences
✅ Create and maintain dashboards to monitor KPIs, campaign performance, and customer lifecycle trends
✅ Translate data insights into tactical recommendations to improve marketing performance, retention, and user experience
✅ Collaborate with design, product, and engineering teams to test and implement improvements based on analysis
ASSUMPTION: This role requires a high level of independence and initiative to identify and pursue optimization opportunities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Analytics, Statistics, or a related field
Experience: 5+ years of experience in growth marketing, digital analytics, or performance marketing with a focus on full-funnel measurement
Required Skills:
- Advanced proficiency with Google Analytics 4 (GA4), Tableau, and tools such as Amplitude or Mixpanel
- Proven ability to conduct end-to-end journey mapping and identify drop-offs, delays, and optimization opportunities across channels
- Hands-on experience with A/B testing, experimentation frameworks, and campaign performance analysis
- Solid understanding of attribution models and marketing channel performance measurement
- Experience building and communicating dashboards and reports for diverse stakeholder groups
- Excellent communication and storytelling skills
Preferred Skills:
- Email platform certifications (e.g., HubSpot Email Marketing, Marketo Certified Expert, SFMC Email Specialist)
- Certifications in GA4, Tableau, or growth marketing analytics
- Familiarity with tagging and tracking strategies, including Google Tag Manager
- Experience with SQL, Python, or data querying tools
- Working knowledge of HTML/CSS/JavaScript
ASSUMPTION: Candidates should have a strong background in data analysis and marketing optimization to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in Westlake, Ohio)
Benefits:
- High quality voluntary health, vision, disability, life, and dental insurance programs
- 401K Matching Plan
- Employee Stock Purchase Plan
- Paid holidays, vacation, and sick leave
- Corporate sponsored programs to enhance employee physical, financial, mental, and emotional wellness
- Financial Solution Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Westlake, Ohio area.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2003
Company Description:
- Goosehead Insurance is an independent personal lines insurance company serving the continental United States
- The company takes pride in providing the power of choice to its clients for all their insurance needs
- Goosehead shops among many insurance companies to find the best policies at the best rates, giving its clients options no ordinary agency can
Company Specialties:
- Insurance
- Risk Management
- Franchise
- Property and Casualty
- Personal Lines
- Auto Insurance
- Home Insurance
- Insurance Broker
- Client Service
Company Website: http://www.gooseheadinsurance.com/
ASSUMPTION: Goosehead Insurance is a well-established company in the insurance industry, focusing on providing personalized insurance solutions to its clients.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days/month in-office)
Growth Opportunities:
- Potential to advance to a senior marketing role or management position
- Opportunity to work on diverse marketing campaigns and projects
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or expand into other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/month in-office)
Office Location(s): Westlake, Ohio
Geographic Context:
- Westlake is a suburb of Cleveland, Ohio, with a population of approximately 32,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and major cities
- Westlake is known for its high-quality schools and safe neighborhoods
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: Westlake, Ohio, provides a pleasant work-life balance with its combination of urban and suburban living, as well as its proximity to major cities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with the Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and optimization expertise
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and accomplishments in data-driven marketing and customer journey optimization
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Growth Marketing, Digital Analytics, Performance Marketing, Email Marketing, Google Analytics 4, Tableau, A/B Testing, Attribution Models, Dashboard Creation, Customer Journey Mapping, Email Performance Tracking, Collaboration, Experimentation, Optimization
ASSUMPTION: The application process for this role will focus heavily on assessing the candidate's data analysis and marketing optimization skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Tableau
- Amplitude or Mixpanel
- Email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, or Iterable)
- Google Tag Manager
- SQL, Python, or data querying tools (optional)
- HTML/CSS/JavaScript (optional)
ASSUMPTION: This role requires proficiency in data analysis tools, email marketing platforms, and potentially other data querying tools and programming languages.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and solutions-focused
- Results-driven and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach analyzing customer data to identify optimization opportunities in marketing campaigns?
- Can you provide an example of a time when you collaborated with cross-functional teams to implement a data-driven marketing strategy?
- How do you stay up-to-date with the latest trends and best practices in growth marketing and digital analytics?
ASSUMPTION: Goosehead Insurance values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Working with large datasets and complex analytics tools may present challenges for candidates without strong data analysis skills
- Balancing multiple projects and priorities may be challenging for candidates without strong time management and organizational skills
- The hybrid work arrangement may require candidates to commute to the office 3 days per month
- Westlake, Ohio, may not offer the same level of cultural attractions and nightlife as larger cities
ASSUMPTION: While this role offers many exciting opportunities, candidates should be prepared to face potential challenges related to data analysis, project management, commuting, and the local work environment.
📈 Similar Roles Comparison
- This role focuses more on full-funnel analysis and optimization than other marketing roles that may focus primarily on acquisition or retention
- Goosehead Insurance is a well-established company in the insurance industry, offering a stable work environment and opportunities for growth and advancement
- Candidates with experience in the insurance industry may have an advantage in understanding the unique challenges and opportunities presented by this role
ASSUMPTION: This role offers a unique blend of full-funnel analysis, data-driven marketing, and industry-specific insights, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Conducting a comprehensive analysis of customer journey data to identify optimization opportunities and improve conversion rates
- Designing and implementing A/B tests to optimize email marketing campaigns and improve open rates, click-through rates, and downstream conversion impact
- Collaborating with cross-functional teams to develop and execute a data-driven marketing strategy for a new product launch
ASSUMPTION: These sample projects illustrate the types of data-driven marketing and optimization initiatives that candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging data analysis or optimization project you've worked on in a previous role, and how you approached it?
- How does the marketing team at Goosehead Insurance collaborate with other departments to ensure consistent messaging and branding across all customer touchpoints?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does Goosehead Insurance support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in data-driven marketing and customer journey optimization
- Prepare a cover letter that demonstrates your enthusiasm for the role and your qualifications for success
- If you have a portfolio or examples of your work, be prepared to share them during the interview process
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
