Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Hostinger

🔹 Location: Kaunas, Lithuania or Vilnius, Lithuania

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Kaunas, Vilnius, or Indonesia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for platforms like Reddit
• Researching and unlocking new marketing channels for growth
• Monitoring and engaging with customers on social media platforms
• Collaborating with various marketing teams to drive results

ASSUMPTION: This role requires a strong understanding of various social media platforms and the ability to adapt to new channels quickly.

📋 Key Responsibilities

✅ Create and execute marketing strategies for platforms like Reddit using different marketing types

✅ Research innovative ways to promote Hostinger's products and unlock new channels for marketing activities

✅ Monitor social networks to stay informed about customer feedback and discussions related to the brand, engaging with customers as needed

✅ Work hands-on, research, explore, test, iterate, and scale new approaches for growth

ASSUMPTION: The role may require occasional weekend work to monitor social media platforms and engage with customers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven successful experience in digital marketing (2-5 years)

Required Skills:

• Deep knowledge of digital marketing
• Strong understanding of various social media platforms, including Reddit and Twitter
• Experience in web reputation management or social media management on LinkedIn, Reddit, Twitter
• Knowledge of SEO and tools like Ahrefs, SimilarWeb
• Advanced research skills
• Excellent written English communication skills
• Goal-oriented and data-driven growth mindset
• Interest in technology, AI, and innovations
• Able to adapt to change quickly

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in using marketing analytics tools and platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: 2480 - 3300 EUR/month (gross, depending on experience)

Benefits:

• 360 Growth: Access to learning platforms, global conferences, physical and digital libraries, feedback culture, mentoring, and internal mobility
• Freedom & Responsibility: Flexible work arrangements, modern offices in Kaunas, Vilnius, or Indonesia, or work from anywhere in the world
• Wellness Simplified: Health insurance from Day 1, gym memberships, recharge leave, regular health checks, sports, arts, and hobby clubs
• Work Hard - Party Hard: Company events, access to Žalgiris Arena VIP Lounge, milestone gifts for weddings, new parenthood, and graduations

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Lithuania.

📌 Applicant Insights

🔍 Company Context

Industry: Hostinger operates in the competitive web hosting industry, with a focus on providing world-class solutions for anyone to easily succeed online

Company Size: Hostinger is a mid-sized company with around 900 employees worldwide, offering a growth-focused workplace culture

Founded: Hostinger was founded in 2004 and has since grown to serve over 3 million clients in 150 countries

Company Description:

• Hostinger is a web hosting company that offers a range of services, including e-shops, blogs, portfolios, businesses, and passion projects
• The company is guided by 10 company principles, focusing on customer obsession, innovative products, and talented teams
• Hostinger provides a fast-paced, dynamic environment with opportunities for growth and learning

Company Specialties:

• Web Hosting
• VPS Servers
• Domain Registration
• WordPress
• Website Builder
• Domains
• Cloud Hosting
• VPS Hosting
• Titan Email Hosting

Company Website: https://www.hostinger.com/career

ASSUMPTION: Hostinger's focus on growth and innovation makes it an attractive employer for marketing professionals looking to advance their careers.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience

Reporting Structure: The Growth Marketing Specialist will report to the CMO and collaborate with various marketing teams, including Product Marketing and SEO

Work Arrangement: This role offers flexible work arrangements, including remote work and the option to work from modern offices in Kaunas, Vilnius, or Indonesia

Growth Opportunities:

• Hostinger's fast-paced growth provides opportunities for internal mobility and career advancement
• The company offers a 360 Growth program, providing access to learning platforms, global conferences, and mentoring opportunities
• Working in a cross-functional role allows for exposure to various aspects of marketing and the chance to develop new skills

ASSUMPTION: The Growth Marketing Specialist role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hostinger offers modern offices in Kaunas and Vilnius, as well as the option to work remotely from anywhere in the world

Office Location(s): Švitrigailos g. 34, Vilnius, Lithuania and Jonavos g. 60c, Kaunas, Lithuania

Geographic Context:

• Kaunas and Vilnius are the two largest cities in Lithuania, offering a mix of urban and cultural experiences
• The cost of living in both cities is relatively low compared to other European capitals
• Lithuania is a member of the European Union and offers a high quality of life

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the modern offices in Kaunas and Vilnius provide a collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Digital marketing knowledge and experience
• Research skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Hostinger's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Demonstrate your understanding of Hostinger's mission and values in your application materials
• Prepare for the interview by researching Hostinger's products, services, and competition
• Be ready to discuss your approach to marketing strategies, research, and customer engagement

ATS Keywords: Digital Marketing, Social Media Management, SEO, Research Skills, Customer Engagement, Innovative Thinking, Adaptability

ASSUMPTION: Hostinger's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing and research abilities.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., Ahrefs, SimilarWeb)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing teams the Growth Marketing Specialist works with.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Innovative products
• Talent-driven teams

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding their needs?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change quickly?
• Do you have a data-driven mindset and a proven track record of driving results through marketing strategies?

ASSUMPTION: Hostinger values candidates who are customer-focused, adaptable, and results-driven, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously
• Keeping up with the fast-paced growth and changing priorities of the company
• Balancing the need for innovation with the need to maintain a consistent brand voice and tone
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: The Growth Marketing Specialist role may present challenges in managing multiple channels, keeping up with the company's growth, and balancing innovation with brand consistency in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on research and unlocking new marketing channels for growth
• This role requires a strong understanding of various social media platforms and the ability to adapt to new channels quickly
• Career progression in this role may lead to opportunities in product marketing, SEO, or other specialized marketing areas

ASSUMPTION: The Growth Marketing Specialist role is unique in its focus on research and innovation, offering opportunities for career growth and development within the marketing field.

📝 Sample Projects

• Developing and executing a marketing strategy for a new product launch on Reddit
• Researching and testing new marketing channels to drive user acquisition and engagement
• Monitoring and analyzing social media conversations to identify trends and opportunities for brand improvement

ASSUMPTION: The specific projects a Growth Marketing Specialist may work on will vary depending on the company's priorities and marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Hostinger approach customer engagement and brand management across various social media platforms?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hostinger support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for the interview by researching Hostinger's mission, values, products, and competition
• Be ready to discuss your approach to marketing strategies, research, and customer engagement
• Follow up with the hiring manager, Kristina Strimaitė, after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.