Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Solo.io, Inc.

🔹 Location: Remote US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and analyzing digital marketing campaigns across various channels
• Supporting field marketing initiatives, including event planning, partnerships, and direct outreach
• Collaborating with cross-functional teams to create and implement marketing experiments
• Optimizing marketing performance using data analytics tools and A/B testing

ASSUMPTION: This role requires a strong analytical mindset and experience with digital marketing tools. The ideal candidate will be comfortable working in a dynamic, technical environment and have excellent communication skills.

📋 Key Responsibilities

✅ Developing, executing, and analyzing digital marketing campaigns across web/SEO, paid media, email, and social channels

✅ Supporting field marketing initiatives, including event planning, field swag/customer gifting, partnerships, along with both ABM and grassroots campaigns

✅ Providing visibility and insight into marketing campaigns and tactics to sales and SDR teams to assist in contextual, timely lead follow-up and sales activation

✅ Using data analytics tools to track KPIs, identify trends, and optimize performance

✅ Collaborating with product, product marketing, sales development, sales, and sales engineering teams to create and implement marketing experiments

✅ Conducting A/B tests on messaging, landing pages, and marketing automation workflows

✅ Supporting web marketing programs including web chat (qualified) experiences, SEO, and conversion rate optimization tactics

✅ Managing budget allocation and reporting on ROI for marketing initiatives

✅ Staying ahead of industry trends, emerging marketing technologies, and best practices

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage complex concurrent projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in a growth marketing, digital marketing, demand generation, or business/sales development role

Required Skills:

• Strong analytical mindset with experience using data to drive decision-making
• Hands-on experience with digital marketing tools (Google Ads, Rollworks, Salesforce, Marketo, Qualified, etc.)
• Exposure to field marketing tactics, including event planning, partnerships, and direct outreach
• Excellent copywriting and editing skills, including the ability to write for different media and audiences
• Articulate, polished written, verbal, and presentation skills
• Comfortable in a fast-paced startup environment with a bias for action and iteration
• Results-oriented with a ‘roll up the sleeves’ attitude
• Excellent communication and project management skills with keen attention to detail
• Demonstrated ability to work in a diverse, multicultural environment and collaborate with individuals from a variety of backgrounds
• Ability to travel on occasion within the US and internationally to support events

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies
• Familiarity with eBPF (extended Berkeley Packet Filter)
• Knowledge of cloud computing, Linux, containers, Kubernetes, service mesh, APIs, security, or microservice applications

ASSUMPTION: While not required, experience with ABM strategies and knowledge of cloud computing technologies could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on experience level and industry standards for growth marketing roles in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO (Paid Time Off)
• Flexible work hours and remote-friendly environment
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: Salary range is estimated based on industry standards for growth marketing roles in the US. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cloud-native application networking

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2017

Company Description:

• Solo.io enables companies to connect, secure, and observe modern applications – APIs, Microservices, and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”).
• Solo innovations allow companies to stay on the leading edge of both technology and business possibilities.
• Solo’s customers are some of the largest in the world, spanning all geographies and industries.

Company Specialties:

• Service Mesh
• Kubernetes
• Cloud Native
• Envoy Proxy
• API Gateway
• Istio Mesh
• AWS App Mesh
• Cloud
• Cilium
• Istio
• Application Networking
• Cloud Networking
• AI Gateway
• Application Connectivity

Company Website: solo.io

ASSUMPTION: Solo.io is a well-established company in the cloud-native application networking industry, with a strong focus on open-source technologies and collaboration with major CNCF open-source projects.

📊 Role Analysis

Career Level: Entry to mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role will report directly to the Head of Marketing or a similar position

Work Arrangement: Remote-friendly, with the ability to work from home or in a hybrid environment

Growth Opportunities:

• Expanding knowledge of cloud-native technologies and their applications
• Developing skills in ABM strategies and other advanced marketing techniques
• Potential career progression into senior marketing roles or specialized marketing positions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to learn and develop new skills in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in a hybrid environment

Office Location(s): Cambridge, Massachusetts (headquarters), with remote work options available

Geographic Context:

• Cambridge, MA is a vibrant, tech-focused city with a strong startup ecosystem
• The remote work option allows for flexibility and the ability to work from anywhere in the US
• Occasional travel may be required to support events and other field marketing initiatives

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from home or in a hybrid setting, with occasional travel required for events and other field marketing initiatives.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR
• Technical assessment or case study to evaluate analytical skills and marketing expertise
• Final interview with the Head of Marketing or a panel of stakeholders

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Experience with digital marketing tools and tactics
• Communication and presentation skills
• Cultural fit and alignment with Solo.io's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on digital marketing and data-driven decision-making
• Tailor your cover letter to demonstrate your understanding of Solo.io's mission and values, and how your skills and experience align with the role
• Prepare for the technical assessment or case study by brushing up on your analytical skills and reviewing recent marketing trends and best practices

ATS Keywords: Growth Marketing, Digital Marketing, Demand Generation, Data Analytics, Event Planning, Partnerships, Copywriting, Project Management, SEO, A/B Testing, Marketing Automation, Budget Management, Communication, Collaboration, Technical Environment, Fast-Paced Startup

ASSUMPTION: The application process for this role will focus on evaluating analytical skills, digital marketing experience, and cultural fit. Applicants should be prepared to demonstrate their expertise and alignment with Solo.io's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Domo
• Google Ads
• Rollworks
• Salesforce
• Marketo
• Qualified
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: This role requires experience with a variety of digital marketing tools and platforms, with a focus on data analytics, SEO, and social media management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable using data to drive decision-making and optimize performance?
• Do you have experience working collaboratively with cross-functional teams?
• Are you adaptable and able to learn new tools and technologies quickly?

ASSUMPTION: Solo.io values innovation, collaboration, and customer-centricity, with a strong focus on data-driven decision-making and continuous improvement. Candidates should be comfortable working in a fast-paced, dynamic environment and have experience working collaboratively with cross-functional teams.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and the ability to manage multiple priorities
• Occasional travel may be required to support events and other field marketing initiatives
• The role may require working with complex, technical concepts and tools
• There may be a need to manage a tight budget and optimize ROI for marketing initiatives

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require adaptability, strong communication skills, and the ability to manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Specialist or Digital Marketing Specialist, with a focus on growth marketing strategies and tactics
• Unlike other marketing roles, this position requires a strong analytical mindset and experience with data analytics tools
• Career progression in this role may lead to senior marketing positions or specialized marketing roles within the company

ASSUMPTION: This role is similar to other growth marketing or demand generation positions, but with a unique focus on data-driven decision-making and collaboration with cross-functional teams.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive lead generation and conversion for a new product launch
• Conducting A/B tests on messaging, landing pages, and marketing automation workflows to optimize performance
• Managing a budget and reporting on ROI for marketing initiatives, with a focus on maximizing efficiency and effectiveness

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, with a focus on data-driven decision-making, optimization, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role and how it may vary depending on the project or initiative?
• How does this role collaborate with other departments, such as product, sales, and engineering?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Solo.io support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaboration, and growth opportunities for this role, as well as the company's priorities and support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, data analytics, and growth marketing strategies
• Prepare for the technical assessment or case study by brushing up on your analytical skills and reviewing recent marketing trends and best practices
• Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.