📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Celigo
🔹 Location: Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting persona-based go-to-market efforts for mid-market and enterprise companies
- Driving integrated program strategies using audience insights, personas, and buyer journeys
- Collaborating with cross-functional teams, including Sales, Customer Success, and Business Development
- Planning and hosting online events and webinars to influence sales opportunities and deepen customer relationships
ASSUMPTION: This role requires a strong understanding of B2B enterprise/mid-market software marketing and a creative, innovative mindset to drive successful growth programs.
📋 Key Responsibilities
✅ Plans and hosts online events/webinars to influence new sales opportunities, accelerate existing sales opportunities, and deepen existing customer relationships
✅ Creates campaign assets, including presentations, landing pages, emails, automated programs, etc.
✅ Builds email templates and sequences specific to target buyers for both marketing top-of-funnel email drip campaigns and SDR outreach
✅ Supports the creation of account-based marketing campaigns and assets
✅ Assists with rolling out campaigns to the sales team, ensuring they know what is happening in their territory from a marketing perspective
✅ Participates in relevant team meetings and planning sessions
ASSUMPTION: This role requires strong project management skills, the ability to handle multiple projects simultaneously, and the ability to work independently when needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of solution marketing experience with 2+ years in the B2B enterprise/mid-market software space
Required Skills:
- Proven track record in building successful growth programs that produce solid ROI
- Experience creating programs in a marketing automation platform (ideally Hubspot)
- Experience managing webinars in Zoom or GoToMeeting
- Experience building reports in Salesforce
Preferred Skills:
- Experience with creating account-based marketing programs and working with ABM agencies or platforms
- Knowledge of Intercom
ASSUMPTION: Candidates with experience in the B2B enterprise/mid-market software space and a strong understanding of marketing automation platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Growth Marketing Specialist with 3-5 years of experience in the Philippines)
Benefits:
- Vacation
- Wellness Days
- Holidays
- Generous Benefits Package
- Parental Leave
- Monthly Tech Stipend
- Recognition Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Specialist with the required experience level in the Philippines. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2011
Company Description:
- Celigo is the leading intelligent automation platform, empowering organizations to move beyond integration by automating complex workflows with up to 95% error auto-resolution using AI
- The platform's reusable components accelerate development, while built-in governance ensures IT maintains control
- With a single UX and transparent pricing model, Celigo enables faster automation at scale—without surprise costs
Company Specialties:
- Integration Platform as a Service (iPaaS)
- SaaS
- Ecommerce
- Marketplaces
- Cloud Applications
- Integration
- Automation
- Business Process Automation
- Digital Transformation
Company Website: http://www.celigo.com
ASSUMPTION: Celigo is a well-established company in the software development industry, focusing on integration and automation solutions for businesses.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: Remote OK, with the possibility of on-site work in the future
Growth Opportunities:
- Potential career growth into senior marketing roles within the company
- Opportunities to work on various marketing campaigns and projects
- Chance to learn and develop skills in account-based marketing and other marketing specialties
ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in Redwood City, CA
Office Location(s): 3 Lagoon Dr, Redwood City, CA 94065, US
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
- The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
- The official languages are Filipino and English
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the Philippines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful growth marketing campaigns you've worked on
ATS Keywords: Growth Marketing, Solution Marketing, B2B, Enterprise, Mid-market, Marketing Automation, Webinars, Account-Based Marketing
ASSUMPTION: Celigo uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Hubspot (marketing automation)
- Zoom or GoToMeeting (webinar management)
- Salesforce (CRM)
- Intercom (customer communication)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and problem-solving focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of driving successful growth programs?
ASSUMPTION: Celigo values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a proven track record of success in growth marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity without direct supervision
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, problem-solving mindset.
📈 Similar Roles Comparison
- This role focuses more on growth marketing and integrated program strategies than traditional marketing roles
- Unlike other marketing roles, this position requires a strong understanding of B2B enterprise/mid-market software marketing and account-based marketing
- Career progression in this role may lead to senior marketing roles within the company, rather than focusing on a specific marketing channel or specialty
ASSUMPTION: This role is unique in its focus on growth marketing and integrated program strategies, requiring a specific skill set and understanding of the B2B enterprise/mid-market software space.
📝 Sample Projects
- Developing and executing a webinar series to generate leads and accelerate sales opportunities
- Creating and implementing an email marketing campaign to nurture top-of-funnel leads and drive engagement
- Collaborating with the sales team to create targeted account-based marketing campaigns and assets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Growth Marketing Specialist role at Celigo.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant challenges facing the company's growth, and how can this role address them?
- How does Celigo support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Celigo foster a collaborative and inclusive work environment, particularly for remote team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of successful growth marketing campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
