Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Australian Ethical

🔹 Location: Sydney, NSW

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Sydney) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing digital marketing campaigns to drive new customer growth
• Collaborating with cross-functional teams to enhance acquisition journeys and improve conversion rates
• Analyzing and reporting on campaign performance using data-driven insights
• Working with external agencies and vendors to execute marketing programs
• Contributing to a purpose-driven organization that invests for a better world

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in digital marketing and website optimization, with a passion for driving results through innovative campaigns.

📋 Key Responsibilities

✅ Coordinate ROI-driven strategies to optimize landing pages, websites, copy, and layouts for new member acquisition

✅ Develop and execute a testing plan to optimize acquisition journeys throughout the year

✅ Manage, track, and analyze website traffic, user behavior, and conversion data using Google Analytics

✅ Support and implement the digital marketing acquisition media plan, working with external agencies and vendors

✅ Optimize paid media channels, including paid search, paid social, referrals, and distribution partnerships

✅ Analyze and report on campaign performance and acquisition journey efficiency

✅ Assist with the development and execution of email marketing campaigns (outbound campaigns)

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in digital marketing and website optimization

Required Skills:

• Proven experience with A/B and multivariate experiments
• Familiarity with Google Analytics 4, Looker Studio, PowerBI, or similar tools
• Experience with Google Ads, LinkedIn Ads, and Facebook Ads Manager
• Excellent written and verbal communication skills, with an eye for detail
• Analytical mindset with the ability to interpret data and draw actionable insights

Preferred Skills:

• Experience with ethical investing or socially responsible businesses
• Familiarity with the superannuation industry
• Proficiency in HTML, CSS, and JavaScript

ASSUMPTION: While specific industry experience is not required, a strong understanding of ethical investing principles and a commitment to the company's purpose will be valuable in this role.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$100,000 per annum, plus short-term and long-term incentives, including access to an Employee Share Plan. This range is based on industry standards for a Growth Marketing Specialist role in Sydney, considering the experience level and the company's size.

Benefits:

• Hybrid work arrangements
• Wellbeing program with an extra 5 days of leave above the statutory requirement
• Purpose-aligned volunteer days
• 20 days paid annual leave, with an additional 3 paid days of annual leave over the Christmas period

Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. The benefits package is designed to support work-life balance and align with the company's values.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically ethical investing and superannuation

Company Size: Medium (51-200 employees) - This size offers a supportive work environment with opportunities for growth and impact

Founded: 1986 - Australian Ethical has a rich history and established reputation in ethical investing

Company Description:

• Australian Ethical is one of Australia's fastest-growing superannuation funds and ethical investment managers
• The company offers award-winning managed funds and superannuation products, with over $13 billion in funds under management
• Australian Ethical invests for a better world, generating solid financial returns and positive impact for people, planet, and animals

Company Specialties:

• Ethical investing
• Superannuation
• Managed funds

Company Website: australianethical.com.au

ASSUMPTION: Australian Ethical is a purpose-driven organization that prioritizes ethical and sustainable investing. Working here offers the opportunity to make a positive impact while growing professionally.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the marketing team

Reporting Structure: The Growth Marketing Specialist will report directly to the Growth Marketing Manager

Work Arrangement: Hybrid - This role offers a balance between on-site work and remote flexibility

Growth Opportunities:

• Expanding skills in digital marketing and data analysis
• Gaining experience in the superannuation industry and ethical investing
• Contributing to a growing organization with a strong focus on employee development

ASSUMPTION: This role provides a unique opportunity to grow both personally and professionally while making a positive impact on society and the environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on sustainability and well-being

Office Location(s): Level 8, 130 Pitt Street, Sydney, NSW 2000

Geographic Context:

• Sydney is a vibrant, multicultural city with a high quality of life
• The office is located in the CBD, offering easy access to public transportation, shops, and cafes
• Sydney has a temperate climate, with mild winters and warm summers

Work Schedule: Standard business hours, with flexible working arrangements available

ASSUMPTION: The Sydney office provides a supportive and engaging work environment, with a strong focus on collaboration and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Growth Marketing Manager
• In-person or video interview with the Growth Marketing Manager and a representative from the People & Culture team
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Digital marketing and website optimization skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Alignment with Australian Ethical's values and purpose

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Demonstrate your understanding of ethical investing principles and how they apply to this role

ATS Keywords: Digital marketing, website optimization, performance marketing, Google Analytics, A/B testing, email marketing, paid media, data analysis, ethical investing

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's purpose.

🛠️ Tools & Technologies

• Google Analytics 4
• Looker Studio or PowerBI
• Google Ads, LinkedIn Ads, Facebook Ads Manager
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• HTML, CSS, JavaScript (optional)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Action - We take initiative and drive results
• Empathy - We care deeply about people, planet, and animals
• Curiosity - We are always learning and growing
• Connection - We build strong relationships and collaborate effectively
• Authenticity - We are true to ourselves and our purpose

Work Style:

• Data-driven - We make decisions based on evidence and insights
• Collaborative - We work together to achieve our goals
• Adaptable - We embrace change and continuously improve

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you share Australian Ethical's commitment to ethical and sustainable investing?

ASSUMPTION: Candidates who align strongly with Australian Ethical's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced environment
• Working with limited resources and tight deadlines
• Adapting to changes in the digital marketing landscape
• Ensuring alignment with the company's ethical investing principles in marketing campaigns

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on ethical investing and has a strong focus on driving social impact
• This role offers the opportunity to work in a growing, purpose-driven organization with a unique mission
• Career progression may involve moving into more senior marketing roles or specializing in ethical investing

ASSUMPTION: This role offers a unique blend of marketing and social impact, making it an attractive opportunity for candidates interested in both fields.

📝 Sample Projects

• Developing and executing a targeted digital campaign to attract young professionals interested in ethical investing
• Optimizing the company's website to improve conversion rates and user experience
• Analyzing and reporting on the performance of email marketing campaigns to inform future strategies

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Growth Marketing Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Australian Ethical's overall mission and purpose?
• What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
• How does Australian Ethical support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company ensure that its marketing campaigns align with its ethical investing principles?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lever job posting
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of ethical investing and your alignment with Australian Ethical's values
• If applicable, provide examples of your previous marketing campaigns and their results
• Follow up with the Growth Marketing Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.