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Growth & Marketing Specialist - In Home Care Agency

Caring Senior Service
Full-time
On-site
Phoenix, Arizona, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth & Marketing Specialist - In Home Care Agency

πŸ”Ή Company: Caring Senior Service

πŸ”Ή Location: Phoenix, Arizona, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Healthcare, Senior Services

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading outreach strategies to generate new referrals
  • Building and maintaining trusted relationships with partners in the healthcare industry
  • Representing the agency at health fairs, networking groups, and community events
  • Tracking leads, interactions, and outcomes in the CRM system
  • Coordinating with care staff to ensure a seamless experience for every client
  • Consistently meeting or exceeding referral and growth targets

ASSUMPTION: This role requires a balance of sales, marketing, and relationship-building skills. The ideal candidate will have experience in these areas, preferably within the healthcare or senior services industry.

πŸ“‹ Key Responsibilities

βœ… Develop and lead outreach strategies to generate new referrals

βœ… Build and maintain trusted relationships with partners in the healthcare industry

βœ… Represent the agency at health fairs, networking groups, and community events

βœ… Track leads, interactions, and outcomes in the CRM system

βœ… Coordinate with care staff to ensure a seamless experience for every client

βœ… Consistently meet or exceed referral and growth targets

ASSUMPTION: This role involves a significant amount of travel across the service area. The ideal candidate will be comfortable with frequent travel and have a valid driver's license with a clean driving record.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in sales, outreach, or business development, ideally in healthcare, senior services, or home care

Required Skills:

  • Proven track record in sales, outreach, or business development
  • Excellent communication and relationship-building skills
  • Knowledge of senior care and/or home care (preferred)
  • Professional, driven, and motivated by meaningful work
  • Valid driver’s license and clean driving record
  • Willingness to travel across the service area

Preferred Skills:

  • Fluency in Spanish (preferred)
  • Experience using CRM software

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and skills may be considered in lieu of a degree.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $54,000 per year (based on experience)

Benefits:

  • Ongoing training and career development
  • A vital role in shaping a growing, purpose-driven organization

Working Hours: Full-time, with flexible hours to accommodate events and travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Phoenix area. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Caring Senior Service operates in the healthcare industry, specifically focusing on in-home care for seniors.

Company Size: Caring Senior Service is a mid-sized company with 501-1,000 employees. This size allows for opportunities for growth and career advancement while maintaining a personal touch.

Founded: Caring Senior Service was founded in 1991 and has since grown to serve seniors in multiple locations across the United States.

Company Description:

  • Caring Senior Service helps seniors maintain independence by providing compassionate, non-medical in-home care
  • The company is committed to improving the lives of its clients and bringing positive changes to their communities
  • Caring Senior Service is a trusted member of the many communities it serves

Company Specialties:

  • Home Care
  • Hospice
  • Personal Care
  • Meal Preparation
  • Respite Care
  • Medication Reminders
  • Errand Service
  • Light Houskeeping
  • Caregivers
  • In-Home Care
  • Geriatrics
  • Elder Care
  • Senior Services
  • Transportation
  • Senior Care
  • Alzheimer’s and Dementia

Company Website: http://www.caringseniorservice.com

ASSUMPTION: Caring Senior Service is a well-established company with a strong reputation in the senior care industry. The company's commitment to improving the lives of its clients and communities makes it an attractive place to work for individuals who are passionate about making a difference.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in sales, marketing, or a related field. It offers opportunities for career growth and development within the company.

Reporting Structure: The Growth & Marketing Specialist will report directly to the agency owner or a designated manager.

Work Arrangement: This is an on-site role with frequent travel across the service area. The working hours are full-time, with flexible scheduling to accommodate events and travel.

Growth Opportunities:

  • As the agency grows, there may be opportunities for the Growth & Marketing Specialist to take on additional responsibilities or move into a management role
  • The company offers ongoing training and career development opportunities to help employees grow professionally

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be motivated and driven to take on new challenges and responsibilities as the agency grows.

🌍 Location & Work Environment

Office Type: Caring Senior Service operates out of multiple locations across the United States. The Phoenix North office is located in Phoenix, Arizona.

Office Location(s): 2301 W Dunlap Ave #114-A, Phoenix, AZ 85021, US

Geographic Context:

  • The Phoenix metropolitan area is the fifth most populous city in the United States and is home to a large and growing senior population
  • The area offers a diverse range of cultural, recreational, and entertainment opportunities
  • The cost of living in Phoenix is relatively low compared to other major metropolitan areas in the United States

Work Schedule: The work schedule for this role is full-time, with flexible hours to accommodate events and travel. The ideal candidate will be comfortable with frequent travel and have a valid driver's license with a clean driving record.

ASSUMPTION: The Phoenix metropolitan area offers a diverse range of cultural, recreational, and entertainment opportunities, making it an attractive place to live and work. The low cost of living in the area may also be a factor in attracting candidates to this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit your application through the provided link
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the agency owner or a designated manager
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Sales and marketing skills
  • Communication and relationship-building skills
  • Knowledge of senior care and/or home care
  • Motivation and drive
  • Adaptability and comfort with frequent travel

Application Tips:

  • Highlight your relevant experience and skills in your resume and cover letter
  • Be prepared to discuss your sales and marketing strategies and how you would apply them in this role
  • Demonstrate your passion for making a difference in the lives of seniors
  • Showcase your ability to build and maintain relationships with partners in the healthcare industry

ATS Keywords: Sales, Outreach, Business Development, Communication, Relationship Building, Senior Care, Home Care, Motivation, Driving

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and marketing skills, as well as their motivation and drive. The ideal candidate will be able to demonstrate their ability to build and maintain relationships with partners in the healthcare industry and their passion for making a difference in the lives of seniors.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The ideal candidate will have experience using CRM software and be comfortable with Microsoft Office Suite and Google Workspace.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion
  • Integrity
  • Excellence
  • Accountability
  • Teamwork

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable
  • Passionate about making a difference

Self-Assessment Questions:

  • Do you share Caring Senior Service's commitment to compassionate, non-medical in-home care for seniors?
  • Are you comfortable with frequent travel and have a valid driver's license with a clean driving record?
  • Do you thrive in a collaborative, results-driven work environment?
  • Are you passionate about making a difference in the lives of seniors?

ASSUMPTION: The ideal candidate will share Caring Senior Service's commitment to compassionate, non-medical in-home care for seniors and be comfortable with frequent travel. They will also thrive in a collaborative, results-driven work environment and be passionate about making a difference in the lives of seniors.

⚠️ Potential Challenges

  • The role requires frequent travel across the service area, which may be challenging for some candidates
  • The role involves building and maintaining relationships with partners in the healthcare industry, which may require strong communication and relationship-building skills
  • The role requires meeting or exceeding referral and growth targets, which may be challenging for some candidates
  • The Phoenix metropolitan area is a large and diverse city, which may present unique challenges in terms of outreach and relationship-building

ASSUMPTION: The ideal candidate will be comfortable with frequent travel and have strong communication and relationship-building skills. They will also be motivated and driven to meet or exceed referral and growth targets and be able to navigate the unique challenges of the Phoenix metropolitan area.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Business Development Representative or a Sales Representative in the healthcare or senior services industry
  • However, this role is unique in that it focuses specifically on in-home care for seniors and requires a strong commitment to compassionate, non-medical care
  • This role offers significant opportunities for career growth and development within the company, which may not be available in similar roles in other industries

ASSUMPTION: While this role is similar to a Business Development Representative or a Sales Representative in the healthcare or senior services industry, it is unique in its focus on in-home care for seniors and its commitment to compassionate, non-medical care. The role also offers significant opportunities for career growth and development within the company, which may not be available in similar roles in other industries.

πŸ“ Sample Projects

  • Developing and implementing a targeted outreach campaign to generate new referrals from hospitals and senior centers in the Phoenix metropolitan area
  • Building and maintaining relationships with partners in the healthcare industry, such as hospice providers and home health agencies
  • Coordinating with care staff to ensure a seamless experience for every client, including scheduling and communication

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary based on the needs of the agency and the skills and experience of the candidate.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for this role?
  • How does the agency support the growth and development of its employees?
  • What are the biggest challenges facing the agency in the next 1-2 years, and how can this role help address them?
  • How does the agency measure the success of this role, and what are the key performance indicators (KPIs) for this position?
  • What opportunities are there for career growth and development within the company?

ASSUMPTION: These key questions are intended to help candidates better understand the role and the company culture. They are also an opportunity for candidates to demonstrate their interest in and understanding of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight your relevant experience and skills
  • Prepare for your phone or video screen by researching the company and role
  • Prepare for your in-person or virtual interview by practicing common interview questions and thinking about your own questions for the interviewer
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.