📌 Core Information
🔹 Job Title: Growth Media Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-02
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Mexico City office)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the production of high-quality, engaging creative advertisements across various digital marketing channels
- Collaborating with the paid media team to implement creative strategies aligned with marketing goals
- Optimizing content performance through A/B testing and analytics
- Ensuring brand consistency across all digital touchpoints
- Staying current with the latest trends in social media advertising and digital marketing
ASSUMPTION: This role requires a strong creative background with a focus on digital media. Experience in graphic design, video production, and copywriting is essential.
📋 Key Responsibilities
✅ Ad Creative Development: Brief and oversee production of high-quality, engaging creative advertisements, including graphics, videos, animations, and ad copy for digital marketing campaigns across social media, and other paid channels.
✅ Strategy Implementation: Collaborate with the paid media team to implement creative strategies that align with marketing goals, ensuring content is optimized for target audiences and digital platforms.
✅ Content Optimization and Testing: Apply A/B testing and analytics to evaluate the effectiveness of creative assets. Use insights to refine and optimize content for improved performance and engagement.
✅ Creative Reporting: Provide creative reports and participate in client meetings and discussions to provide creative input and help enhance campaign performance.
✅ Trend Analysis: Stay current with the latest trends in social media advertising, digital marketing, creative design, and content strategy. Incorporate innovative approaches and techniques into creative content to maintain a competitive edge.
✅ Cross-Functional Collaboration: Work closely with paid media account managers, designers, and client teams to ensure cohesive and integrated campaign execution.
✅ Brand Consistency: Ensure all creative content is consistent with the brand’s voice, style, and guidelines, reinforcing the brand identity across all digital touchpoints.
ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring strong communication skills and the ability to manage feedback from multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
Experience: 3-5 years of relevant experience in creating digital content, with a portfolio that demonstrates expertise in graphic design, video production, and/or copywriting.
Required Skills:
- Understanding of graphic design principles and following branding guidelines
- Familiarity with using project management systems
- Understanding of digital marketing principles and how creative content drives engagement and growth
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment
- Creative thinker with a passion for digital storytelling and a continuous drive to learn and adapt to new trends and technologies
Preferred Skills:
- Experience with Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Fluency in Spanish (both written and spoken)
ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for this role due to the location and potential client base.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 60,000 - 80,000 per month, based on industry standards for a mid-level creative role in Mexico City. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. They specialize in advertising services, focusing on Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the digital marketing industry.
Company Description:
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste and scale what works
- Their proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it
- With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on growth and accountability makes it an attractive option for candidates seeking a dynamic and results-driven work environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the company.
Reporting Structure: The Growth Media Specialist will report directly to the Creative Director or a similar role within the creative department.
Work Arrangement: This role is on-site, with the primary office location in Mexico City. However, Tinuiti offers a flexible work environment with unlimited PTO.
Growth Opportunities:
- Progression to a Senior or Lead Creative role within the creative department
- Expansion into other areas of the business, such as account management or strategy
- Potential opportunities to work on international campaigns and collaborate with global teams
ASSUMPTION: Tinuiti's focus on growth and development provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Tinuiti's Mexico City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Global Headquarters), with additional offices in San Francisco, CA; San Diego, CA; Atlanta, GA; Philadelphia, PA; Fort Lauderdale, FL; Walpole, MA; and Chattanooga, TN.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a growing digital marketing industry
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major cities in North America
- Mexico City has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility for project demands.
ASSUMPTION: Mexico City's vibrant cultural scene and lower cost of living make it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Creative portfolio review and presentation
- On-site or virtual interview with the creative team and hiring manager
- Final decision and offer
Key Assessment Areas:
- Creative portfolio and presentation skills
- Technical proficiency in graphic design, video production, and/or copywriting
- Understanding of digital marketing principles and trends
- Communication and collaboration skills
- Cultural fit and alignment with Tinuiti's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong creative portfolio showcasing your best work in graphic design, video production, and/or copywriting
- Be ready to discuss your creative process, inspirations, and how you stay current with industry trends
- Research Tinuiti's company culture and values to ensure a strong cultural fit
ATS Keywords: Adobe Creative Suite, Graphic Design, Video Production, Copywriting, Digital Marketing, Creative Portfolio, Creative Presentation, Industry Trends
ASSUMPTION: Tinuiti's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on creativity and collaboration.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Project management systems (e.g., Asana, Trello, JIRA)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Adobe Analytics)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising)
ASSUMPTION: Familiarity with Adobe Creative Suite and project management systems is essential for this role, while experience with analytics and reporting tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti encourages employees to take ownership of their roles and continuously seek opportunities for growth and improvement
- Never Stop Learning: The company fosters a culture of continuous learning and development, with regular training and professional development opportunities
- Ignite Your Passion: Tinuiti values employees who are passionate about their work and brings that enthusiasm to the team
- Thankful Living: The company promotes a culture of gratitude and appreciation for both internal and external stakeholders
- Inspire Innovation & Change: Tinuiti encourages employees to challenge the status quo and drive meaningful change within the industry
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Fast-paced and dynamic, with a focus on delivering results and driving growth for clients
- Data-driven and analytical, with a strong emphasis on measuring and optimizing performance
- Creative and innovative, with a focus on pushing the boundaries of digital marketing
Self-Assessment Questions:
- Do you have a strong passion for digital storytelling and a continuous drive to learn and adapt to new trends and technologies?
- Are you comfortable working in a fast-paced, collaborative environment with a strong emphasis on cross-functional collaboration?
- Do you thrive in a data-driven, analytical work environment, with a focus on measuring and optimizing performance?
ASSUMPTION: Tinuiti's values and work style require candidates who are passionate, collaborative, and data-driven, with a strong focus on continuous learning and innovation.
⚠️ Potential Challenges
- On-site work arrangement may require commuting to the Mexico City office
- Fast-paced work environment may demand long hours and tight deadlines during peak project periods
- Competitive job market for digital marketing professionals in Mexico City may present challenges in career advancement
- Language barriers or cultural differences may present communication challenges in a global work environment
ASSUMPTION: While Tinuiti offers a dynamic and growth-oriented work environment, candidates should be aware of potential challenges related to work arrangement, work pace, and cultural fit.
📈 Similar Roles Comparison
- Compared to other creative roles in digital marketing, the Growth Media Specialist role at Tinuiti places a stronger emphasis on cross-functional collaboration and data-driven decision-making
- Tinuiti's focus on full-funnel marketing and proprietary technology sets it apart from other agencies, offering unique opportunities for growth and innovation
- Career path comparison: This role offers opportunities for progression to Senior or Lead Creative roles within the creative department, with potential expansion into other areas of the business
ASSUMPTION: The Growth Media Specialist role at Tinuiti is unique in its focus on full-funnel marketing and proprietary technology, offering distinct opportunities for growth and innovation compared to similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive creative campaign for a major e-commerce client, including graphics, videos, animations, and ad copy for various digital marketing channels
- Collaborating with the paid media team to optimize creative content for target audiences and digital platforms, resulting in a 25% increase in engagement and a 15% increase in conversions
- Creating a series of animated explainer videos for a B2B tech company, showcasing their products and services in a engaging and informative manner
ASSUMPTION: These sample projects demonstrate the range of creative and collaborative opportunities available to the Growth Media Specialist at Tinuiti.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and collaboration between the creative team and paid media account managers?
- How does Tinuiti ensure brand consistency across all digital touchpoints, and what tools do you use to manage brand guidelines?
- What opportunities are there for professional development and growth within the creative department and the company as a whole?
- How does Tinuiti approach diversity, equity, and inclusion in the workplace, and what initiatives are in place to support these values?
- What is the typical timeline for feedback and revisions on creative projects, and how is this communicated to the creative team?
ASSUMPTION: These interview questions are designed to provide insight into the creative process, collaboration, professional development, diversity and inclusion, and project management at Tinuiti.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on your creative portfolio and presentation skills
- Prepare a strong creative portfolio showcasing your best work in graphic design, video production, and/or copywriting
- Be ready to discuss your creative process, inspirations, and how you stay current with industry trends during your creative portfolio review and presentation
- Follow up with the hiring manager one week after your on-site or virtual interview to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
